uneven distribution- a look back at the future of ebooks alia 2004
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Uneven Distribution- a look back at the future of eBooks
ALIA 2004
ALIA September 2004
Agenda
•eBooks - predictions and realities
•Changing relationships
•eResource solutions
•Conclusions
ALIA September 2004
The Ascent of Homo Nettus -
ALIA September 2004
2000/2001 Predictionsfor eBook Market Growth
$25bn(Cyclopsmedia)
A
A : Cyclopsmedia (Feb 2001)B : Andersen Consulting (Jan 2000)C: Forrester (Jan 2001)
D: IDC (Jan 2001)
$9-414m(IDC)
$251mout of $7.8bn
(Forrester)
$3.4bn(Andersen) B
ALIA September 2004
Market Realities are somewhat different
$7.3m consumer sales (2003)
D : Open eBook Forum - US, Australia, France figures
* AAP: American Association of Publishers
1,336,626units sold (??) D
3-5% book spend (UK HE/TAFE)
$15-20m institutional
“<1% book revenue – why should I care”
ALIA September 2004
2000: The market for ebooks and digital content saw the emergence of a host of well funded new players
ConsumersRetailersDistributors/Wholesalers
WarehousesPublisher Authors
TraditionalPrintSupply Chain
eBooks •Reciprocal
•netLibrary •ebooks.com•On-line books•contentville
•Amazon•Blackwell.co.uk•B&N.com/BOL
•books24x7
•Headfiller.com•Heron
•Replica Books/•Lightning Source
Print on Demand
Digital Fragments& custom publishing
•Adobe Acrobat•MicrosoftCleartypeCONTENT CREATION
•Microsoft•ContentguardCONTENTMANAGEMENT
•Versaware •Questia•ebrary
XeroxIBMPRINT ON DEMAND
Peanut PressMicrosoftGlassbook
INTERFACES
RCA/Genstar’s REB1100/1200Microsoft clones
READERDEVICES
Printer
Enabling Technologies
•Sprout•Anthony Rowe/Gardners
Fatbrain / Mightywords
iUniverse
ALIA September 2004
2004: Fewer players…..but still with deep pockets
RetailersDistributors/Wholesalers
Publisher Authors
eBooks
Digital Fragments& custom publishing
CONTENT CREATION
•Microsoft
CONTENTMANAGEMENT
READERDEVICES
Enabling Technologies
This site is currently under construction
ALIA September 2004
The eBook market is fragmenting The eBook market is fragmenting around user needs around user needs
The Rare & the Beautiful
Worthy but cheap
etextbooks
Da Vinci for geeks
Fast facts for busy people
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ALIA September 2004
Da Vinci for GeeksBB
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ALIA September 2004
ALIA September 2004
etextbooks
ALIA September 2004
However, recent library spending on eResources has grown substantially(1)
• 400% growth over 7 years to 2002 in typical USA ARL library spend on eResources (92% on eJournals)
(1)
• UK - 12.9% of budget on eResources (excluding eJournals) in 2001
(1)
• US public libraries spent $50M on eReference sources and Academic libraries spent $91M
(2)
(1) : Library Journal’s Academic Newswire (09/08/04)
(2) : Bowker Annual (2003)
ALIA September 2004
eBooks become part of a much bigger information eco-system
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ALIA September 2004
It helps to think “robot”
ALIA September 2004
Changing relationships between authors, publishers, librariansand readers
ALIA September 2004
What Does the User Want today?
Portability
Disaggregation with/ pay-per-view
Aggregation
Powerful Searching, with Subject Access
Replicating these P features in the E space is the challengeReplicating these P features in the E space is the challenge
Standards
ALIA September 2004
Im000011.jpg
ALIA September 2004
What Does the Librarian Want today?
• Simplify Acquisition & Collection Development:– Integration into the library catalogue– Workflow integration – Understandable, predictable Pricing Models – Copyright clearance
• Simplify access & use by patrons:– Multiple Users– Flexible validation and authentication– 24/7
• Easy integration with other resources
ALIA September 2004
What Does the Publisher Want?
Some of what traditional vendors do now: Aggregation of Orders Integration into Approval Plans Web-based customer facing products Sales and Marketing Cataloging Records and TOCs Improved Profitability
And some new things: Digital Rights Management – “to e or not to e” File Hosting
“Something simple that makes me significant money while not cannibalising my print sales”
ALIA September 2004
Questions about licensing digital books (3)
• are licenses for in-library workstations vs access by library patrons elsewhere?
• are costs based on number of concurrent users vs size of the user community vs other factors?
• are traditional library interlibrary loan functions supported for these digital
works, and if so how?
• do terms recognise traditional library and education values (fair use, free speech and inquiry?)
• are there provisions to ensure the preservation of the material if the library wishes to preserve it?
(3) The Battle to Define the Future of the Book in the Digital World - Clifford Lynch
ALIA September 2004
eResource solutions required by librarians
ALIA September 2004
What is the future role of the traditional vendor?
29,000+publishers &
content partners
200+leading
academicinstitutions
1,000,000+academic &professionals
3,500+ learned
& prof. societies
3500+leading
academicinstitutions
Vendors
ALIA September 2004
Meeting the needs of the Library community
• Simplify Acquisition & Collection Development:– Integration into the library catalogue– Workflow integration – Understandable, predictable Pricing Models – Copyright clearance
• Easy integration with other resources• Keep them informed
– on licensing terms, updated IP addresses– Renewals– guaranteeing that every institution has access to the content
it is paying for!
ALIA September 2004
Making it simple for publishers
Treat eBooks like pBooks Integration into Approval Plans Cataloging Records
Sales and Marketing & Customer service
Partners for new things: Digital Rights Management File Hosting Pricing strategies
ALIA September 2004
Saints….
ALIA September 2004
Saints….
ALIA September 2004
Saints….
ALIA September 2004
Take Away
Conclusions:
• Demand exists - eBook user groups are more visible
•Understand and address the motivation of all stakeholders
•Resist temptation - use familiar models and roles
•Keep is simple, yet flexible ALIA 2004
ALIA September 2004
“Despite the challenges, eBooks provide opportunities for users, librarians, publishers and eBook providers.
This is the opportune time to assess how and why people use monographs and reference materials and to develop new methods to more fully and more effectively use these resources in electronic format.
By working together and forming partnerships, librarians, publishers, book vendors and eBook providers can continue to create the future of the digital library.”
Lynn Connaway, OCLC (netLibrary)
ALIA September 2004
ALIA September 2004
THANK YOU
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