using mobile and grassroots a presentation for dc grassroots meetup nov 10 2011 by sue zoldak...

Mobile & Grassroots

Presented by Sue Zoldak, @suezoldakNovember 10, 2011

*This presentation has been slightly modified – videos shown live during presentation are presented here as links to YouTube. Internet connection required.

@suezoldak #dcgrassroots

What We Do

Issue Advocacy & GrassrootsInteractiveAdvertisingPublic RelationsSocial MediaGrassroots

WELCOME

@suezoldak #dcgrassroots

Everyone is doing it, right?

Corporate marketing sets standardQR code uptake up 4589%Mobile apps are the new “must have”Two-thirds of world's mobile data traffic

will be video by 20159 out of 10 Smartphone searches

result in action on same day (32 visit a website; 49% make a purchase)

WHY MOBILE

MAKE IT RELEVANT

“Don’t take your regular campaign and put it on mobile.”

@suezoldak #dcgrassroots

The best mobile campaigns are:

CreativeLocation awareSuitable to your audience

MAKE IT RELEVANT

CREATIVE

“Get your audience to interact with their phone – and react to your message.”

@suezoldak #dcgrassroots

True Blood

CREATIVE

Click here to watch video on YouTube:

http://youtu.be/bLROmGMSJlY

@suezoldak #dcgrassroots

Volkswagen

CREATIVE

Click here to watch video on YouTube: http://youtu.be/FhbkqFdKnP8

@suezoldak #dcgrassroots

Reporters Without Borders

CREATIVE

Click here to watch video on YouTube: http://youtu.be/mx48zKeJxlQ

@suezoldak #dcgrassroots

National Chamber Foundation

CREATIVE

LOCATION AWARE

“Your phone goes with you.”

@suezoldak #dcgrassroots

Michelle Bachman - Minnesota State Fair

LOCATION AWARE

Click here to watch video on YouTube: http://youtu.be/CGeKWjJNQbI

AUDIENCE

“Know what your audience is capable of doing.

@suezoldak #dcgrassroots

U.S. Phone Platform Use

IS IT SUITABLE TO YOUR AUDIENCE?

Image + Words = Message

Execution + Delivery = Thought

Message + Thought = Action

@suezoldak #dcgrassroots

Contact

Text SZOLDAK to 50500 for my contact info

LET’S TALK