uxsg conference 2013 welcome

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Welcome presentation deck for UXSG Conference 2013

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Welcome

Photo of Singapore skyline courtesy of John Heng

INTRODUCTION

We are a group of professionals who are passionate about User Experience Design, and dedicate our personal time to contribute the community.

VOLUNTEER TEAM

Raven ChaiFounder & Principal Consultant, UX Consulting

Hong Khai SengUser Experience Designer & Educator, Republic Polytechnic

Shah WidjajaFounder & Principal Consultant, Nmbl Consulting

Thye Chuan TanWeb Designer,Independent Freelancer

Wei Meng LeeWeb Developer, Tinkerbox Studios Pte Ltd

Lim Chee KoonLecturer & Course Manager, Temasek Polytechnic

Michael OngMobile & UX Lead, iProperty Group

Wang KaisenAVP, Group Customer Experience, OCBC

UXSG is community initiative to create a platform to connect UX professionals across disciplines and cultures. It is a platform

made for and by UX professionals to foster stronger professional collaborations and personal friendships.

ABOUT US

Create the first UX Conference in Singapore

• To connect UX professionals across disciplines and cultures

• To establish links to other professional networks

• To foster professional and personal relationships

OBJECTIVES

Values

Openness EmbraceAlteration

Diversity

By organising this conference, we hope to achieve the following outcome:

• Raise not only the awareness, but the standard of the design practices in Singapore by exposing attendees to world-class UX practitioners with their presentations and workshops.

• To help Singapore as a country to establish presence among the global UX conferences as part of the global movement.

• Provide an opportunity for product managers, designers, senior executives and startups to tap on global experts to drive product & service innovation.

OUTCOME

LOGISTICS

CONFERENCE VENUE

PRESENTATIONS

WORKSHOPS

THE STAR GALLERY

WIFI

NETWORKING

Our maiden attempt to help attendees connect with each other easily

WIFI

Refrain from using the following applications:

COLLABORATION

Someone threw us an idea...

Is collaborative notes taking in conferences a possibility?

Are people willing to share their notes selflessly?

If yes to both questions, can this activity occurs organically?

LUNCH EXPERIENCE

Choose your grouping for both day

THIS EVENT IS ONLY POSSIBLE

BECAUSE OF...

OUR SPEAKERS

SPONSORS

Enjoy 20% discount: UXSG

SPONSORS

Interactive Poster Booth

SPONSORS

Demo Booth + 3 free

SPONSORS

Demo Booth + 100 free credits

SPONSORS

Demo Booth on Eye Tracker

PARTNERS

TOTAL ATTENDEES: 275

1%3%3%

5%

17%

71%

South / East Asia

Oceania

Europe

North America

Southeast Asia

Singapore

WHERE THEY ARE FROM

Singapore

Southeast Asia

Singapore

196

Malaysia

18

Indonesia

10

Philippines

18

China

4

Hong Kong

4

Taiwan

2

Japan

2

India

2

United States

4

Australia

6

New Zealand

2

United Kingdom

3

Ukraine

3

Netherlands

1

Day 1 - Collaboration through Diversity

• Our key message is to encourage people to learn to work with others, respect others’ professions, be collaborative for the greater good.

• Likewise, we hope our sponsors & partners demonstrate similar values towards their competitors and refrain from “hard-selling” products or services.

Day 2 - Bridging Insights into Design

• Our key message is to advocate organisations and practitioners to make effort to extract customer insights to drive key design decisions.

• As organiser, we hope to understand the attendees’ needs and goals for attending UXSG conference through the interactions and dialogue (conference mobile app, surveys, informal discussion, lunch-time sharing etc)

CONFERENCE THEMES

COLLABORATION THROUGH DIVERSITY

COLLABORATION THROUGH DIVERSITY

BRIDGING INSIGHTS INTO DESIGN

BRIDGING INSIGHTS INTO DESIGN

WORKSHOP VENUE

AFTER CONFERENCE DRINKS

27 & 28 June

Morganfield’sMorganfield's™ combines two of life's great passions: music and food. Inspired by the coming

together of soulful blues music and traditional American barbeque.

1ST SPEAKER

Welcome Back

Photo of Singapore skyline courtesy of John Heng

WE ARE LEARNING• Adjusted  the  seats  -­‐  Thank  you  The  Star  team  :)

• Hiccups  with  one  of  the  lunch  groupings

• Sitting  with  your  colleagues  during  lunch,  what???

• Signage  for  workshop  studio  rooms

• Charging  station  at  the  back  row

• Why  we  don’t  allow  to  swap  conference  pass?

• (No)  Exchange  of  your  workshop  selections

• Be  patient  with  our  student  volunteers

UXSG VOLUNTEERS

THANK YOU!!!

EXHIBITION BOOTHS

MICHAEL - YOUR COFFEE ROCKS!

THE BEST WIFI PEOPLE IN TOWN

BART

MY SISTER & BEST FRIEND

IS AMONG YOU GUYS!

UX  in  Singapore?

Background

712.4 sq km5 million residents

Average Temperature = 31.9 °C

Tropical  weather  all  year  round,and  the  island  is  crowded  with  people

Economy  Focus

To  turn  Singapore  into  a  leading  centre  for  contemporary  design  in  Asia.Extracts  from  of4icial  report,  The  “Design  Singapore”  Initiative

Singapore’s  Vision

“A  global  cultural  and  business  hub  for  the  design  

of  products,  content,  and  services,  where  design  

consciousness  and  creativity  permeated  all  aspects  

of  work,  home  and  recreation”.

Slide 51

Evolution  of  Design  in  Singapore

FocusBefore 1995

Industrial  Design

Architectural,  Industrial  Design,  Product  Manufacturing

2001 Web  Programming

Programming,Graphic  Design,Interactive  Web

2007Usability  Engineering

Testing,Evaluation

2012Experience  Design

Multi-­‐Channel  Design

Interaction  Design

Service  Design

Employment  in  Design  Sector

Region 1

0 12500 25000 37500 50000

2000

2005

2008

Year

25,000

33,000

41,600

Employment  by  the  Design  sector  has  been  growing  at  6.9%  per  annum,  which  is  higher  than  the  national  growth  of  4.2%

Extracts  from  “Strategic  Blueprint  of  the  DesignSingapore  Initiative”  

How  is  our  Design  Sector  segregated?

31%

26%3%

40%

Place  MakingEnvironmental  Design

Object  MakingIndustrial,  Product,Fashion  Design

Image  MakingVisual  Communication  Design

Software  DesignWeb,  Mobile  and  Applications

Extracts  from  “Strategic  Blueprint  of  the  DesignSingapore  Initiative”  

Where  is  the  UX  Work?

Logistics

Technology

Telecommunications

Service  Industry

Public  Sector

Banking

What  are  the  types  of  UX  work?

Consistent  demand  on  UX  expertise  for:

‣Corporate,  eCommerce,  Transactional  Websites  and  Intranets

What  are  the  types  of  UX  work?

Rapid  Growth  on  the  demand  for  better  user  experience  for  Mobile  Apps

The  genuine  opportunities  are  good,  useful  B2B  mobile  apps  but  not  many  people  are  doing  that  at  the  moment.

What  are  the  types  of  UX  work?

Gradual  interest  for  various  industry  sectors  on:

‣Retail  Experience  and  Service  Design

What  are  the  types  of  UX  work?

Unsure  on  the  demand  for  Paid  Workshops  on  UX  topics

Many  designers  seems  to  think  that  everything  can  be  self-­‐learned,  why  bother  pay  to  learn  from  someone  else...

?

It’s  not  about    

Yours  vs  Mine  event

UX IN ASIA11

User Friendly China

9

UX Taiwan Summit

6

UXSG Conference

5

HCD Net Japan

2

UX Hong Kong

Month

UXPA ASIA TEAM

Jill Shih(Taiwan)

Raven Chai(Singapore)

Jason Huang(China)

Michael Lai(Hong Kong)

Daniel Szuc(Hong Kong)

Li Yu-Hsiu(Taiwan)

Hsin Eu(Taiwan)

Toyohiro Kanayama(Japan)

Masaaki Kurosu(Japan)

Josephine Wong(Hong Kong)

Noriko Osaka(Japan)

Richard Tsai(Taiwan)

Connec&ng  with  Local  UX  Communi&es

Conduct  knowledge  exchange   Provide  pla6orm  to  connect

Connected  -­‐-­‐>

China Hong  Kong Japan Taiwan Singapore

Mul:ple  Local  Communi:es,

but  yet  to  connect

Korea

Vietnam

Signs  of  a  growing  community  locally

India

Thailand Philippines Malaysia Indonesia

-­‐-­‐>

-­‐-­‐>

Concept  &  Model  of  UXPA  Asia

Role  of  UXPA  AsiaA  bridge  to  connect  the  local  

communi2es  in  Asia

Facilitate  &  Support

Local  UX  Communi:es

Industrial  &  Domains

Business  Organisa:ons

Academia Government  &  Poli:cs

Share  &  Collaborate Mentor  &  Innovate Standards  &  Guidelines Influence  &  Change

Adapt Global Best Practices

for Local Context

Think Globally Connect Locally

WHAT’S NEXT?

Let’s Start a Dialogue

1ST SPEAKER

SPEAKERS PROFILE

2ND SPEAKER

SPEAKERS PROFILE

TEA BREAK

PRIZE WINNERS

OUR PRIZE WINNERS

Very First ticket holder 19 Mar 2013 Leila MinHua Chow XM Asia Singapore

Last ticket holder during Early Bird Sales

30 Apr 2013 at 23:49 hrs

Yogesh Tadwalkar Mind Lens Singapore

Most number of group registrations 8 tickets Rodney John de Souza NCS Pte Ltd Singapore

First ticket holder during Regular Ticket Sales 8 May 2013 Nathan Raward Appliances Online Malaysia

Very Last ticket holder 17 Jun 2013 at 23:09 hrs

Erich Christian Elkins Temasek Polytechnic Philippines

Attendee(s) who travelled the furthest 29 Apr 2013 Anna Voloshyna KoloGlobal Taiwan

+

5 Free Testing Credits 1 Free Book

OUR PRIZE WINNERS

#1 local ticket holder 27 Mar 2013 Samantha Lorraine Chan Freelance Singapore

#2 local ticket holder 1 Apr 2013 Linus Lim URA Singapore

#3 local ticket holder 3 Apr 2013 Anton Korshunov Expedia Singapore

#1 overseas ticket holder 29 Mar 2013 Suzen Lim Air Asia Malaysia

#2 overseas ticket holder 3 Apr 2013 Brian Sahagun Chikka Philippines Inc. Philippines

#3 overseas ticket holder 8 Apr 2013 Eileen Tsai Taiwan Design Center Taiwan

+

5 Free Testing Credits 1 Free Book

TOP 3 PRIZES

Most number of registrations from an organisation outside of Singapore

9 tickets on 23 Apr 2013 Bit Santos Sulit.com.ph Philippines

Most number of registrations from an organisation since sales started

15 tickets since 24 Apr 2013 Jonathan Lee IDA Singapore

The First group ticket purchase 5 tickets on 7 May 2013 Kiat Lim Pixel & Onion Singapore

+

5 Free Testing Credits 1 Free Book

+

3RD SPEAKER

SPEAKERS PROFILE

4TH SPEAKER

SPEAKERS PROFILE

DON’T WORRY

A LOCAL STORY TO SHARE

GIFTS FOR SPEAKERS

GROUP PHOTOSHOOT

LUNCH GROUPING

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