value proposition design

Value proposition design

Denis Gillet & Adrian HolzerThe copyright of images belong to their authors. I will remove them on demand. Contact me at adrian.holzer@epfl.ch

Material from http://www.businessmodelalchemist.com

Y. Pigneur A. Osterwalder

Hong Kong airport

A value proposition is a bundle of products & services that create value for your customer

A canvas helps you design, test, and build your company’s value proposition in a more structured way

Achieving Fit

Your Customer

Observe

Your Product

Design

WHAT WHY

What basic needs?

Customer JobsWhat functional jobs?

What social jobs?

What emotional jobs?

THE JOBS-TO-BE-DONE CANVAS

Publishing

Ad

Managing

Reservation

Booking Easily

SpeakUp

THE JOBS-TO-BE-DONE CANVAS

Interact

Ask questions

Get Feedback

Hands OnFacebook

Youtube FlickrPinterest

GoodRead

LinkedIn

GitHub

SnapChat

Twitter

Tumblr

PatientsLikeMe

Customer PainsWhat cost s?

What bad feeling?

What difficulties? What risk?

What barriers?

Publishing

Ad

Managing

Reservation

Booking Easily

Guest Damage

Trust & Safety

Shyness

Interact

Ask questions

Get Feedback

One voice

Spam

Customer Gains

What savings?

What expectations?

What delights?

What makes life easier?

How do customers measure success?

Publishing

Ad

Managing

Reservation

Booking Easily

Guest Damage

Trust & Safety

Price

Additional Revenue

Local experience

ChoiceCommunity

Know others opinion

Shyness

Interact

Ask questions

Get Feedback

One voice

Spam

Products & services

List products

Which ones help to get jobs done

Crucial or trivial

Publishing

Ad

Managing

Reservation

Booking Easily

Guest Damage

Trust & Safety

Price

Additional Revenue

Local experience

ChoiceCommunity

Community market place for unique

space

Temporary social media

app

Know others opinion

Shyness

Interact

Ask questions

Get Feedback

One voice

Spam

Pain relievers

How do they relieve pain?

Publishing

Ad

Managing

Reservation

Booking Easily

Guest Damage

Trust & Safety

Price

Additional Revenue

Local experience

ChoiceCommunity

Community market place for unique

spaceAirBnB host guarantee

Profile & Reviews

Address & Photo

Anonymity

Ratings

Temporary social media

app

Know others opinion

Shyness

Interact

Ask questions

Get Feedback

One voice

SpamTemporary

Gain creators

How do they create gains?

Publishing

Ad

Managing

Reservation

Booking Easily

Guest Damage

Trust & Safety

Price

Additional Revenue

Local experience

ChoiceCommunity

Community market place for unique

spaceAirBnB host guarantee

Profile & Reviews

Address & Photo

THE JOBS-TO-BE-DONE CANVAS

AirBnB TV AirBnB MeetUps

Incentive policy

THE JOBS-TO-BE-DONE CANVAS

Shared Messages

Anonymity

Ratings

Temporary social media

app

Know others opinion

Shyness

Interact

Ask questions

Get Feedback

One voice

SpamTemporary

Ratings

Competing for customers

Open slot filled by the best fit

Build Products that people want

Value proposition

Lean startUp

Lean StartUp

Minimum Viable Products

http://theleanstartup.com

https://archive.harvardbusiness.org/cla/web/pl/product.seam?c=29512&i=29514&cs=72931baa3b05f76aca8090b33db139b0

Using your canvas

Fill out your canvas

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Test your customer assumptions

What’s your biggest headache?

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Adjust your assumptions

wrong assumptions

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Redesign your canvas

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Revised canvas