value proposition design
Post on 14-Sep-2014
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Value proposition design
Denis Gillet & Adrian HolzerThe copyright of images belong to their authors. I will remove them on demand. Contact me at [email protected]
Y. Pigneur A. Osterwalder
Hong Kong airport
A value proposition is a bundle of products & services that create value for your customer
A canvas helps you design, test, and build your company’s value proposition in a more structured way
Achieving Fit
Your Customer
Observe
Your Product
Design
WHAT WHY
What basic needs?
Customer JobsWhat functional jobs?
What social jobs?
What emotional jobs?
THE JOBS-TO-BE-DONE CANVAS
Publishing
Ad
Managing
Reservation
Booking Easily
SpeakUp
THE JOBS-TO-BE-DONE CANVAS
Interact
Ask questions
Get Feedback
Hands OnFacebook
Youtube FlickrPinterest
GoodRead
GitHub
SnapChat
Tumblr
PatientsLikeMe
Customer PainsWhat cost s?
What bad feeling?
What difficulties? What risk?
What barriers?
Publishing
Ad
Managing
Reservation
Booking Easily
Guest Damage
Trust & Safety
Shyness
Interact
Ask questions
Get Feedback
One voice
Spam
Customer Gains
What savings?
What expectations?
What delights?
What makes life easier?
How do customers measure success?
Publishing
Ad
Managing
Reservation
Booking Easily
Guest Damage
Trust & Safety
Price
Additional Revenue
Local experience
ChoiceCommunity
Know others opinion
Shyness
Interact
Ask questions
Get Feedback
One voice
Spam
Products & services
List products
Which ones help to get jobs done
Crucial or trivial
Publishing
Ad
Managing
Reservation
Booking Easily
Guest Damage
Trust & Safety
Price
Additional Revenue
Local experience
ChoiceCommunity
Community market place for unique
space
Temporary social media
app
Know others opinion
Shyness
Interact
Ask questions
Get Feedback
One voice
Spam
Pain relievers
How do they relieve pain?
Publishing
Ad
Managing
Reservation
Booking Easily
Guest Damage
Trust & Safety
Price
Additional Revenue
Local experience
ChoiceCommunity
Community market place for unique
spaceAirBnB host guarantee
Profile & Reviews
Address & Photo
Anonymity
Ratings
Temporary social media
app
Know others opinion
Shyness
Interact
Ask questions
Get Feedback
One voice
SpamTemporary
Gain creators
How do they create gains?
Publishing
Ad
Managing
Reservation
Booking Easily
Guest Damage
Trust & Safety
Price
Additional Revenue
Local experience
ChoiceCommunity
Community market place for unique
spaceAirBnB host guarantee
Profile & Reviews
Address & Photo
THE JOBS-TO-BE-DONE CANVAS
AirBnB TV AirBnB MeetUps
Incentive policy
THE JOBS-TO-BE-DONE CANVAS
Shared Messages
Anonymity
Ratings
Temporary social media
app
Know others opinion
Shyness
Interact
Ask questions
Get Feedback
One voice
SpamTemporary
Ratings
Competing for customers
Open slot filled by the best fit
Build Products that people want
Value proposition
Lean startUp
https://archive.harvardbusiness.org/cla/web/pl/product.seam?c=29512&i=29514&cs=72931baa3b05f76aca8090b33db139b0
Using your canvas
Fill out your canvas
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Test your customer assumptions
What’s your biggest headache?
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Adjust your assumptions
wrong assumptions
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Redesign your canvas
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Revised canvas
