vartech social media presentation deck

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@JamesKorte

Digital Marketing Manager, BlueStar Editor, VARTECH Nation Blog

jkorte@bluestarinc.com

@Jim_Roddy

President, Business Solutions Magazine Chairman of the Board, RSPA

Author, Hire Like You Just Beat Cancer

jim.roddy@BSMinfo.com

What You Will Learn... The Why

Where to Start

What to Share

How to Manage

Talking about ROI

1

2

3

4

5

Connecting the Dots

Why Social Media?

1 Billion+

Source: Digital Insights via Media Bistro

1.28 Billion

540 Million

271 Million

200 Million

187 Million

70 Million

Monthly Active Users

Amplification

58 % of Facebook Users Like a Brand

42 have mentioned a brand %

of Twitter users Follow a Brand

39 have tweeted about a brand %

29 have re-tweeted a brand % AYTM Market Research, 2011

29 %

87 % of B2B Marketers use Social Media to Distribute Content

90 % of Consumers Find Custom Content Useful

78 % Believe the Organizations Creating the Content are Interested in Building Good Relationships

Brand Interactions

Sorting It All Out

Top Used B2B Social Networks 1

2 3 4 5 6 7 8

LinkedIn Twitter Facebook YouTube Google+ SlideShare Pinterest Instagram

91% 85% 81% 73% 55% 40% 34% 22%

Source: 2014 B2B Content Marketing Trends - North America: Content Marketing Institute/MarketingProfs

Best Content Types

Promotions Videos Infographics Case Studies Testimonials Company Culture Thought Leadership Industry News

Summing Up Their Purpose Common Words in

Highly-Shared Headlines by Network

Most Popular Headline by Social Network

Visibility

Rules of Engagement

Voice / Appropriateness

Bad Ideas

Find clever ways to mention your value

Have a communication policy for service outages

Humanize your business & interact

Attempt to capitalize on tragedy

Make Light of Serious Events

React Emotionally to Negative Comments

Acknowledge legitimate complaints – offer help

Post to the Wrong Account Accidentally (!)

DO:

DO:

DO:

DO:

DON’T:

DON’T:

DON’T:

DON’T

If your connections post or create content that is useful to your network, re-share it.

RE-SHARE

Acknowledge people that mention you and reach out to those you’d like to connect with

RESPOND

Ask questions of your network – respond to questions asked by those you follow

RELATE

Timing & Frequency

Facebook

Post per Day vs. Likes

Hour of Day

Source: DanZarrella.com, The Social Media Scientist

Twitter

Twitter

Source: DanZarrella.com, The Social Media Scientist

LinkedIn

Tools of the Trade

Scheduling & Automation

Monitor Social Media Influence Discover Content to Share

Schedule Social Posts

Build Influence

Social Media Editorial Calendar For Wordpress

View Multiple Social Accounts at Once Analyze Results

Social Media Management Dashboard

View Multiple Social Accounts at Once Analyze Results

If This, Then That

Trigger-Based Internet Automation ‘Recipe’ Database

Talking about ROI

Recruit High-Quality Employees or Interns

GOAL:

Allow applicants to apply via LinkedIn Share company culture & employee testimonials on company page

STRATEGY:

• •

Track number of LinkedIn applicants Analyze how many employees are retained beyond one year Analyze number of interns offered full-time positions

PERFORMANCE INDICATOR:

• • •

Increase Sales Through Paid Facebook Advertising

GOAL:

Target end-users based on profile data and geographical location Funnel leads to conversion-optimized landing page

STRATEGY: • •

Compare revenue numbers against advertising spend to determine percentage of return

PERFORMANCE INDICATOR: •

Generate revenue by placing pre-roll ads on video

GOAL:

Grow channel subscriptions Create useful content to increase viewership

STRATEGY: • •

Analyze cost in time spent creating content and community building to the short and long term ad revenue

PERFORMANCE INDICATOR:

•

@JamesKorte

Digital Marketing Manager, BlueStar Editor, VARTECH Nation Blog

jkorte@bluestarinc.com