venkatraman iim calcutta talks

Digitizing Business:5 Webs | 3 Horizons

Professor N. Venkat VenkatramanBoston University@NVenkatraman

IIM CalcuttaGuruSpeak 2013

1995

2000: DotCom Boom

2000 2012

Global, Digital BusinessInfrastructure

2000 2012 Transformation of India

Post-Industrial Era

1

Business OpportunitiesManagement Challenges

2

Why do SUCCESSFUL Companies Die?

Core Competency

Competency Trap

Towards 2015...... 2020

MobileWeb

SocialWeb

MobileWeb

MediaWeb

RealtimeWeb

‘5 Webs’Machine

Web

1. Machine Web

•Corning’s Vision Made of Glass

•Automobile as “Cars Connected onto the Cloud”

•GE Industrial Internet | Internet of Everything

•IBM Smarter Planet

•Cisco | Ericsson | AT&T

1

Insights & Implications

‘Tiny Operating System for Glass”“API” for glass (!)“App Ecosystems”“Role of Partners”“Beating the Commodity Trap”.....

Automobile as “Computer on

Wheels Connected to the Cloud”

2

2012

2012

A Bit of History.....

Remote Diagnostic& Maintenance Checks

GM OnStar:Remote Door Unlock & Remote Start

1995

2012

MyFord Touch

So....cars are designed as computers with software APIs............

Built-inApps

Brought-inApps

Beamed-inApps

Ford Sync “App Ecosystem”

‘Automotive Ecosystems’

API-based Connections

1 2Software in Automobiles

3

4

Impacts of “Machine Web” on Your Company’s Operations.......

Horizon 1

Horizon 2

Horizon 3

Opportunities | Challenges

2. Mobile Web

5.6+ billion mobile subscriptions today

5 billion

by 2016? 2020?

1 billion today

Role of Apple Role of ‘Apps’

+

40 Billion Downloads

20 Billion in 2012

500 Million Accounts

775,000 Apps

~ 700,000 Apps > 20 B Downloads

+

“Leaders” “Challengers”2007

“Leaders” “Challengers”2012

January 9, 2007 Leader Board Changes

0

22.5

45

67.5

90

2007 2008 2009 2010 2011 2012

iPhone Revenue in $BPercent of Total Revenue

“iPhone business” is the most profitable business

in the world

January 9, 2007 March 12, 2010

March 11, 2011April 3, 2010 March 16, 2012

New Product RoadMap

So, How are companies experimenting with the mobile web?

Another Example:

Mobile Web in Retail Financial Services

WHAT ABOUT VISA?

Every major sector everywhere in the world will feel the IMPACT.

We are in the very EARLY Stages of the Mobile Web.

Impacts of “Mobile Web” on Your Company’s Operations.......

Horizon 1

Horizon 2

Horizon 3

Opportunities | Challenges

3. Social Web

To make the world more open and connected

1 billion

50% Log on Everyday

700 minutes per month per user

30 Billion pieces of content shared each month

55 million status updates everyday

70 percent outside

USA 1 million developers

from over 180 countries

~45% Log on using mobile devices

190 Million 180 Million

40% of Facebook Users

Web Page FB Page?

Web

FB

B2C B2C

C2B

C2C

C2B & C2C

C2C

Strength PrivateMessage

B2C

~65 Million UsersRank: 3

FACEBOOK TIMELINE

FACEBOOK SOCIAL APPS

Social Web

Impacts of “Social Web” on Your Company’s Operations.......

Horizon 1

Horizon 2

Horizon 3

Opportunities | Challenges

4. Media Web

•4 billion + views every day•3 billion hours of video watched each month•800 million monthly unique visitors •60 hours of videos uploaded every minute•70% of traffic outside USA•98% of AdAge’s top 100 advertisers run campaigns

Source: YouTube

Live Movies

Shows

+

Android Play

Facebook and Media Web..

Taking on Google

X11,618,284

“It does not have to be limited to established studios...”

Is Apple TV the logical next product?

Impacts of “Media Web” on Your Company’s Operations.......

Horizon 1

Horizon 2

Horizon 3

Opportunities | Challenges

5. Real time Web

1 billion (+) tweets a week200M (+) registered users

Do you tweet?

Tweeting and Retweeting about the Japanese natural disaster

To Become the “Largest Participatory Brand in the World”

Realtime Web will be powered by increased availability of sensors....

Data Information Knowledge Action Results

Realtime WebBig Data | Analytics | Business Results

Impacts of “Realtime Web” on Your Company’s Operations.......

Horizon 1

Horizon 2

Horizon 3

Opportunities | Challenges

Looking at the Five Webs Together......

“The best way to predict the future is to invent it.”

Alan Kay

“The difficulty lies not so much in developing new ideas as in escaping from old ones.”

Think about what this means for Your Company

and YOUR customers

Are You Faster than your

competitors?

Thanks Very Much

Conversation Continues...Twitter: @NVenkatramanLinkedIN: NVenkatraman