video seo and how to use the new viewbix seo features

VIDEO SEO AND HOW TO USE

THE NEW VIEWBIX SEO

FEATURES

April 10, 2013

Dani Waxman

AGENDA

• What is Video SEO

• New Viewbix SEO features

• What else Viewbix will be adding

• Total time: 20 minutes

• Q&A

• Webinar Promo: seo2013 (1 year

- save 40% off platinum plans)

• http://www.viewbix.com/webinars

WHAT IS VIDEO SEO?

• Using video content to enhance “regular” SEO

• Getting ranked higher on YouTube

• Getting your videos to rank in Organic SEO results with a video snippet

GETTING YOUR VIDEOS TO RANK IN ORGANIC SEO RESULTS

WITH A VIDEO SNIPPET

• Yes! You still need “regular” SEO

• Video SEO is a part of your on page SEO strategy – not a replacement

• Great content

• Quality Inbound Links

• Authorship (http://www.google.com/webmasters/tools/richsnippets)

• Video Sitemap

• Schema.org markup

HOW TO USE AND SUBMIT A VIDEO SITEMAP – WHAT IS IT?

• http://support.google.com/webmasters/bin/answer.py?hl=en&answer=80472

• Video sitemaps are lists of videos on your web site with meta data that help Google understand what the video is about.

• Minimum configuration must include:• Video Title• Video Description• Page video is being hosted on• Thumbnail of the video (to show in SERPS)• Location of raw video file (swf, m4v, mov, etc)

• There are about 10-15 additional parameters that can be listed

HOW TO USE AND SUBMIT A VIDEO SITEMAP - STRUCTURE

<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">

<url><loc>http://www.viewbix.com</loc><video>

<thumbnail_loc>http://img.youtube.com/vi/lqT_dPApj9U/0.jpg</thumbnail_loc><title>Coke is Great</title><description>This is a video for coke</description><player_loc allow_embed="yes" autoplay="ap=1">https://www.viewbix.com//b7403502-2c57-47cd-b571-

a50ce7d5ae4e.swf</player_loc><publication_date>4/9/2013 8:25:28 AM</publication_date><live>no</live>

</video></url>

</urlset>

HOW TO USE AND SUBMIT A VIDEO SITEMAP - GENERATING

Proper SEO starts at Player creation. Use the Category, description and tags sections! We will be renaming these SEO options.

HOW TO USE AND SUBMIT A VIDEO SITEMAP - GENERATING

All Viewbix plans Platinum and higher now have built in standards compliant Video SEO generation for both new sitemaps as well as adding content to an existing sitemap.

HOW TO USE AND SUBMIT A VIDEO SITEMAP - GENERATING

All Viewbix plans Platinum and higher now have built in standards compliant Video SEO generation for both new sitemaps as well as adding content to an existing sitemap.

HOW TO USE AND SUBMIT A VIDEO SITEMAP - PUBLISHING

Save the content of the Viewbix sitemap generator to a .xml file on your web server

HOW TO USE AND SUBMIT A VIDEO SITEMAP - SUBMITTING

Once you create your sitemap file submit it to Google using your Webmaster tools