vnsg big trends in big data analytics

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Big Trends in Big Data And Analytics

Timo ElliottVP, Global Innovation Evangelist

@timoelliott

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Analytics Takes Over

The World…

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88%

How Do Executives Make Decisions?

Aspect Consulting, 1997

12%Hard Facts

Gut Feel

90%

10%Hard Facts

Gut Feel

Economist Intelligence Unit, 2014

Why the worst-practice shaded 3D donut charts? JUST TO ANNOY DATA VISUALIZATION EXPERTS!

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Use Analytics

Today

Need

Analytics

by 2020Gartner, 2014

Still Lots of Opportunity For Improvement

Inability to see, understand, and

optimize new opportunities

Inaccessible data

and technologyInsights remain hidden

Complexity, cost, confusionSilos of approaches and

analytic technologies

75%

10%

Slow decision making

lacking future view

Rear view mirror

BI mentality

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Convergence

Big Data

Planning

Data Science

Data Discovery

Cloud Analytics

Executive Dashboards

Descriptive:

What happened?

Diagnostic:

Why did it happen?

Predictive:

What will happen?

Prescriptive:

How can we make it

happen?

Data Science

Source: Gartner

DATA SCIENCE

QUIZ.

These numbers were found in two

tax declarations. One is entirely

made up. Which one?

EUR

127,-

2.863,-

10.983,-

694,-

29.309,-

32,-

843,-

119.846,-

18.744,-

1.946,-

275,-

EUR

937,-

82.654,-

18.465,-

725,-

98.832,-

7.363,-

4.538,-

38,-

8.327,-

482,-

2.945,-

30.1%

17.6%

12.5%

9.7%7.9%

6.7%5.8% 5.1% 4.6%

1 2 3 4 5 6 7 8 9

Benford’s LawDistribution of the first digit of real-world sets of numbers

that uniformly span several orders of magnitude

DATA SCIENCE

QUIZ.

These numbers were found in two

tax declarations. One is entirely

made up. Which one?

EUR

127,-

2.863,-

10.983,-

694,-

29.309,-

32,-

843,-

119.846,-

18.744,-

1.946,-

275,-

EUR

937,-

82.654,-

18.465,-

725,-

98.832,-

7.363,-

4.538,-

38,-

8.327,-

482,-

2.945,-

Benford's Law, also called the First-Digit Law

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1999 to 2009

“Greece shows the largest deviation from Benford’s law with respect to all measures. [And] the

suspicion of manipulating data has officially been confirmed by the European Commission.”

Fact and Fiction in EU-GovernmentalEconomic Data, 2011

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Potential impact

per user

Potential user

base

The Rise of the Citizen Data Scientist?

Business

analyst

Data

scientist

Citizen data

scientist

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Citizen Data Scientists

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Transport For London

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Centerpoint Energy

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Big Data On The Gartner Hype Cycle

Source: Gartner, August 2014

Innovation trigger Peak of Inflated

Expectations

Trough of

Disillusionment

Slope of

Enlightenment

Plateau of

Productivity

Big Data

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New Applications And Business Models Made Simple

Weissbeerger Beverage Analytics

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SAP HANA VoraWhat’s Inside and What Does It Do?

Democratize

Data

Access

Make

Precision

Decisions

Simplify

Big Data

Ownership

SAP HANA Vora is an in-memory query engine which leverages

and extends the Apache Spark execution framework to provide

enriched interactive analytics on Hadoop. Drill Downs on HDFS

Mashup API Enhancements

Compiled Queries

HANA-Spark Adapter

Unified Landscape

Open Programming

Any Hadoop Clusters

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YARN

HDFS

Other Apps

Files Files Files

HANA-Spark Adapter for improved

performance between distributed systems

Compiled queries enable applications &

data analysis to work more efficiently

across nodes

Familiar OLAP experience on Hadoop

to derive business insights from big data

such as drill-down into HDFS data

Compiled

Queries

Spark

Adapter

Drill Downs

SAP HANA in-memory platform

Vora

Spark

Vora

SparkIn-Memory

Store

Application Services

Database Services

Integration Services

Processing Services

Vora

SparkHANA-Spark

Adaptor

HANA Smart Data

Access, UDFs,

Others

Extensive programming support for

Scala, python, C, C++, R, and Java allow

data scientists to use their tool of choice,

Enable data scientists and developers

who prefer Spark R, Spark ML to mash

up corporate data with Hadoop/Spark

data easily

Optionally, leverage HANA’s multiple

data processing engines for developing

new insights from business and

contextual data.

SAP HANA VoraBringing Business to Big Data

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Analytics & Financial Planning

"With 90% certainty, here’s

where we closed last month…"

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Finance wants

to be a business

partner.

And that

requires better,

more forward-

looking data.

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Rise of the Operations People

How are you

feeling about the

quarter?

Good.Pipeline coverage is at

2.5x. The rep-level forecast

implies a result of 105% of

plan. The stage and

category forecasts are

between 99% and 104%.

So, Good.

BEFORENOW

* Source: Dave Kellogg, Ex CMO of BusinessObjects, now CEO of Cloud EPM Vendor Host Analytics!

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Ops People Everywhere = Financial & Analytics

CEO

Sales

SalesOps

Marketing

MarketingOps

Services

ServicesOps

Ops People:

• Modeling

• Planning

• Budgeting

• Reporting

• Analysis

“What’s the impact on the results if we hire 10 more sales people in the UK?”

Executive Dashboards

Source:

In-Memory Data Management: An Inflection

Point for Enterprise Applications.

Hasso Plattner Alexander Zeier

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“Intricate calculations of sales by territories will

appear as if by magic in the digital age ahead”

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Decision Cockpits

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Cloud Analytics

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Your BI Data ISN’T In Your Corporate System

“We found, on average, that 45% of the data

business people use resides outside of the

enterprise BI environments.

An astonishingly miniscule 2% of business

decision-makers reported using solely

enterprise BI applications.

This is undoubtedly connected to 76% of business

respondents indicating they continue to resort to

spreadsheets and other homegrown BI

applications to analyze BI data. ”

Source: Forrester

45%

55%

In enterprise systems

Not in enterprise system

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Others Are Investing

36%Already replaced or planning

to replace with SaaS BI

within the next 2 years

Source: "Application Adoption Trends 2015: The SaaS Boom Continues As Businesses Demand Agility“. Forrester

31%Already complementing or planning

to complement with SaaS BI

within the next 2 years

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Data Discovery and Self-

Service Analytics

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Culture: Suits AND Hoodies

Source: Gartner

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Bringing it All Together

ETL DW Q&R,

Data

Discovery

Predictive Planning Other

(spatial,

etc.)

Data Visualization

Operational

Reporting

Enterprise Data Big Data

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SAP Cloud for Analytics

All Analytics. One Product.

All-embedded People-centric Enterprise-class

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Conclusion

Big Data

Planning

Data Science

Data Discovery

Cloud Analytics

Executive Dashboards

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“Judge a man by his questions rather

than his answers.”

Voltaire

Thank You!

Timo ElliottVP, Global innovation Evangelist

Timo.Elliott@sap.com @timoelliott