volunteering in the digital age: engaging employees in virtual volunteering

VOLUNTEERING IN THE DIGITAL AGE

Volunteering in the Digital Age: Engaging Employees in

Virtual Volunteering

Engaging Remote Employees

Remote Employees:• Can’t Easily Participate in Group Volunteering• Work Odd Hours• Work in Inconvenient Location• May Feel Disconnected from Company’s Volunteer Goals

VOLUNTEERING IN THE DIGITAL AGE

…but hope is not lost!

Engaging Remote Employees

Volunteer Activities for Remote Employees:• Same Activity/Same Day• Johnson Controls and Arbor Day Foundation• Board Service• Making Baked Goods• Knitting Hats/Blankets for Premature Infants• Virtual Volunteerism!

VOLUNTEERING IN THE DIGITAL AGE

Definition of Virtual Volunteering

• History• Multiple Names• “Any volunteerism that occurs online”• Conducted alone or on a team• One minute, a few days, longer period of time

VOLUNTEERING IN THE DIGITAL AGE

• Remote Employees, Executives, Warehouse Employees, Call-Center Employees, Employees with Personal Commitments

• May have previously volunteered with the organization or not

Examples of Virtual Volunteerism Activities

• Telementoring• Teletutoring• Translating Documents• Research• Web Page Design• Editing/Writing

VOLUNTEERING IN THE DIGITAL AGE

• Legal or Business Strategy• Crisis Hotline• Grant-writing• Creating a Podcast or Video• Blogging, Social Media

Benefits of Virtual Volunteerism

• Engagement• Flexibility• Accessible• Scalable / Global Impact• Reduces Costs for NGOs

VOLUNTEERING IN THE DIGITAL AGE

Resources

VOLUNTEERING IN THE DIGITAL AGE

Who’s Doing It

VOLUNTEERING IN THE DIGITAL AGE

Dell• Virtual Mentoring Pilot with Sci-Bono

Discovery Centre- Strategic Charity Partner in South Africa

• Improve Tech Skills of Teachers• Global Participation

• Customer Service & Line Employees Engage in Virtual Volunteerism

Newell Rubbermaid

Who’s Doing It

VOLUNTEERING IN THE DIGITAL AGE

Deloitte Australia • Started Program in 2014• Individual or team-based assignments• Over 1000 volunteers

• Over 50 employees assisted 48 NGOs in 38 countries

• Top skills used: Marketing, Sales, Social Media

• 67% noted how easy it was to fit in their schedule

Kraft Foods

Differences vs. Traditional Volunteerism

VOLUNTEERING IN THE DIGITAL AGE

• Don’t see the smiling faces• Hard to evaluate the

performance• Does a shorter volunteer time

really provide much impact?• Nonprofits may ask too much

What to Consider…

VOLUNTEERING IN THE DIGITAL AGE

• Are your employees allowed to use a company laptop?

• Can they participate in virtual volunteering while at work?

VOLUNTEERING IN THE DIGITAL AGE

Who is Good Done Great…

Strategic Alignment/Assessment

Technology Solutions

Program Management

Strategic Planning, Program Design, Process Improvement

Grants, Corporate Contributions, Employee Giving, Disaster Relief, Volunteerism

Staff Augmentation, Financial Management, Program Support, Help Desk

VOLUNTEERING IN THE DIGITAL AGE

Brief Demo of Volunteer