vra 2012, visual culture, hoffman

the images in this presentation have been

{warning}

heavily edited

and sometimes use obnoxious visual effects

visual cultureOver the course of the last two centuries,

Western culture has come to be dominated

by the visual rather than oral or textual

media. Even the bastion of the printed word,

the newspaper, has turned to images…”

Introduction to Visual CultureMarita Sturken & Lisa Cartwright

visual culture

James Elkins, art critic &

historian, dates the term

to 1972 in this book.

The Science Journal, online encyclopedia

…marked above all else by a saturation of

social space by visual technologies, and,

one must assume, a related shift in their

function and significance.”

visual culture

to cultivate

who is the visually uncultured?

this is what we think the looks like

visually uncultured

insert daydream here

visually uncultured

but this is what they really look like

and this

we are technologicallysavvy and visually saturated online social butterflies

The Myth of Mulitasking Christine Rosen

who have become impatient, “unsatisfied

with slowness, and uncomfortable with

silence.” 2006 Kaiser Family Foundation Report

who have become impatient, “unsatisfied

with slowness, and uncomfortable with

silence.” 2006 Kaiser Family Foundation Report

who engage in very “quick but [are]

very shallow thinkers”

Jane Healy, educational psychologist

the average person sees

The Image Culture, Christine Rosen

10 ,000The Image Culture, Christine Rosen

10 ,000of images in the course of a day.

The Image Culture, Christine Rosen

& because visual culture is facilitated by social media & technology

…we’re a species of editors. We all recycle, clip and cut, remix and upload. We can make images do anything.”

for Visual Culture published by Rencontres d’Arles in 2011

Manifesto for visual culture

but the problem is that the more we see,

get pic of three monkeys!

the less we see

the less we feel

the less we see

the less we feel

the less we understand

the less we see

Huffington Post collected

21 tweets Huffington Post collected

of young people who didn’t know the Titanic was real.Here are some…

or the student who had this quote for a project

Give a girl a good pair of shoes and she will conquer the world.”

“Marilyn Monroe

and brought images like these

we have become not only creators, editors, curators but we have also become “media multitaskers”

Human beings have always had a capacity to attend

to several things at once. But there is no doubt that

the phenomenon has reached a kind of warp speed

in the era of the Web— enabled computers, when it

has become routine to conduct six IM conversations,

watch American Idol on TV and Google the name of

last season’s finalists all at once.”

The Multitasking Generation, Claudia Wallis

Human beings have always had a capacity to attend

to several things at once. But there is no doubt that

the phenomenon has reached a kind of warp speed

in the era of the Web— enabled computers, when it

has become routine to conduct six IM conversations,

watch American Idol on TV and Google the name of

last season’s finalists all at once.”10 ,000

The mental habit of

dividing one’s attention

into many small slices…

this could be

our brain

The mental habit of

dividing one’s attention

into many small slices…

this could be

our brain

…has significant implications for the way

young people learn, reason, socialize, do

creative work, and understand the world.”

we tax our brains…

when the brain tries to divideits attention between 2 or more tasks that are equally taxing, we can’t do both.

What do we do?

stop and start really looking

What do we do?

analyzing each element on a picture

What do we do?

don’t take anything for granted

What do we do?

realize that images can be manipulatedand we do form opinions however quickly

What do we do?

realize that images can be manipulatedand we do form opinions however quickly

have conversations about the content of images we receive

Last thought

To see someone not seeing is the best way of seeing intensely what he doesn't see.” “

Roland Barthes on Chaplin

References

1. Rosen, Christine. "The Myth of Multitasking." The New Atlantis, Spring 2008. Web. 17 Apr. 2012. <http://www.thenewatlantis.com/publications/the-myth-of-multitasking>.

2. Every :60 in Social Media Millions of People Connect - This Graphic Shows the Where and How." Socialjumpstart.com. 17 Feb. 2012. Web. 10 Apr. 2012.

3. "Manifesto for Visual Culture : BatesHook." BatesHook. 28 Mar. 2012. Web. 10 Apr. 2012. <http://www.bateshook.com/manifesto-for-visual-culture/>.

4. Cantor, Joanne. "Conquering Cyber Overload." Don’t Speak Until You See The Whites of Their Eyes. Psychology Today, 29 Mar. 2010. Web. 10 Apr. 2012. <http://

www.psychologytoday.com/blog/conquering-cyber-overload/201108/mining-your-brain-jump-start-your-creativity>.

5. Cantor, Joanne. "Conquering Cyber Overload." Flooding Your Brain’s Engine: How You Can Have Too Much of a Good Thing . Psychology Today, 29 Mar. 2010. Web. 10 Apr. 2012.

<http://www.psychologytoday.com/blog/conquering-cyber-overload/201108/mining-your-brain-jump-start-your-creativity>.

6. Cantor, Joanne. "Conquering Cyber Overload." Mining Your Brain to Jump-Start Your Creativity. Psychology Today, 29 Mar. 2010. Web. 10 Apr. 2012. <http://

www.psychologytoday.com/blog/conquering-cyber-overload/201108/mining-your-brain-jump-start-your-creativity>.

7. "Internet 2011 in Numbers." Ramblings and Tech News from the Pingdom Team. 17 Jan. 2012. Web. 10 Apr. 2012. <http://royal.pingdom.com/2012/01/17/internet-2011-in-

numbers/>.

8. Malamed, Connie. "Section One: Getting Graphics." Visual Language for Designers: Principles for Creating Graphics That People Understand. Beverly, MA: Rockport, 2009. 19-44.

Print.

9. Mirzoeff, Nicholas. "Introduction: Whta Is Visual Culture." Introduction. An Introduction to Visual Culture. London: Routledge, 2004. Print.

10. Rose, Gillian. "Researching Visual Materials: Towards a Critical Visual Methodology." Visual Methodologies: An Introduction to the Interpretation of Visual Materials. London: SAGE

Publications, 2007. 1-27. Print.

11. Rosen, Christine. " The Image Culture." The New Atlantis, Fall 2005.

Web. 17 Apr. 2012. <http://www.thenewatlantis.com/publications/the-myth-of-multitasking>.

12. "Social Media Growth Statistics." The @KISSmetrics Marketing Blog. Web. 10 Apr. 2012. <http://blog.kissmetrics.com/social-media-statistics/>.

13. Sturken, Marita, and Lisa Cartwright. Introduction. Practices of Looking: An Introduction to Visual Culture. Oxford ; New York: Oxford UP, 2001. 1-13. Print.

14. Visual Culture - The Visual Turn, Visuality, Historical Emergence Of The Field Of Vision As A Site Of Power And Social Control. http://science.jrank.org/pages/8145/Visual-Culture.html

15. Wallis, Claudia. "GenM: The Multitasking Generation." Time. Time, 27 Mar. 2006. Web. 5 Apr. 2012. <http://www.time.com/time/magazine/article/0,9171,1174696,00.html>.

16. Walter, Ekaterina. "Will The Rise of the Photo Apps Kill the Written Word?" Convince and Convert. 14 Feb. 2012. Web. 5 Apr. 2012. <http://www.convinceandconvert.com/blogging-

and-content-creation/will-the-rise-of-the-photo-apps-kill-the-written-word/>.

17. Zuckerman, Marvin. "Are You a Risk Taker?" Psychology Today. Web. 10 Apr. 2012. <www.psychologytoday.com/node/22317>.

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