w hat s tarts h ere c hanges the w orld merging social media into your design/branding strategy...

WHAT STARTS HERE CHANGES THE WORLD

Merging Social Media into Your Design/Branding Strategy

February 16, 2011

WHAT STARTS HERE CHANGES THE WORLD

Social media speaks to theheart of branding

Forming, building and maintaining relationships between the organization and its publics

through common interest

WHAT STARTS HERE CHANGES THE WORLD

Brand Social Media Strategy

• Involvement– Site stats, traffic, page views, time spent

• Interaction– Requests for information, signing up for newsletters,

uploading/downloading photos, comments

• Intimacy– How do they talk about us?

• Influence– How likely are they to recommend us?

WHAT STARTS HERE CHANGES THE WORLD

University wide brand initiative: Strengthening the UT brand

• Elevate UT’s leadership reputation through a comprehensive brand strategy

• Secure state support and funding• Engage alumni and motivate contributions • Retain and attract the best and the brightest students and

faculty from around the world • Foster relationships with corporations

Unify the messaging across colleges and non- academic units with a singular vision

and voice that speaks to key audiences

WHAT STARTS HERE CHANGES THE WORLD

Positioning Idea

The University of Texas at Austin, a global community united in creating a new vision of leadership in higher education for the next generation of leaders, will have more impact on changing the world than any institution of its kind. With a depth and diversity of assets unmatched by other universities, it drives economic, social and cultural progress as one of the world's most powerful centers of learning, research and creativity.

WHAT STARTS HERE CHANGES THE WORLD

Key messages

Leading for ChangeThe university will define what it means to be the leading public research university in the nation by setting a new national agenda on higher education and addressing key issues facing the world.

WHAT STARTS HERE CHANGES THE WORLD

Key messages

Engaging in a Common PurposeThe university's enduring leadership and impact are grounded in its ability to unify, collaborate and build partnerships, internally and externally, and to instill a commitment among alumni, faculty, students and staff to work together to make this shared vision a reality.

WHAT STARTS HERE CHANGES THE WORLD

Key messages

Focusing on Creativity and Critical ThinkingThe university's culture of innovation and its position as the hub of the leading creative community of Austin drive a focus on new ideas and approaches to address complex economic, social and cultural issues across Texas, the nation and the world.

WHAT STARTS HERE CHANGES THE WORLD

Key messages

Making the Greatest ImpactThrough its community, its creative culture, its unmatched scope and scale, the university is having and will continue to have a greater impact than any institution of its kind on issues, people and events that are changing the world.

WHAT STARTS HERE CHANGES THE WORLD

Brand Identity Strategy

WHAT STARTS HERE CHANGES THE WORLD

WHAT STARTS HERE CHANGES THE WORLD

WHAT STARTS HERE CHANGES THE WORLD

WHAT STARTS HERE CHANGES THE WORLD

WHAT STARTS HERE CHANGES THE WORLD

Questions