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Walt Disney Company

The Entertainment King

“It all started with a mouse…..” ---Walt Disney

Disney, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments

Media Networks

Parks and Resorts

Consumer Products

Studio Entertainment

BUSINESS SEGMENTS

Media Networks

Media Networks comprise a vast array of broadcast, cable, radio, publishing and Internet businesses.

ABC Television Network

Disney Channel

ESPN

Radio Disney

Walt Disney Internet Group (WDIG)

Buena Vista

DONALDS HOUSE BOAT – TOONS TOWN,DISNEY LAND

MARK TWAIN RIVER BOAT – FRONTIER LAND,DISNEY LAND

MARK TWAIN RIVER BOAT – FRONTIER LAND,DISNEY LANDCINDERELLA CASTLE– FANTASYLAND,MAGIC KINGDOM

DISNEY CONSUMER PRODUCTS

APPARELS

FOOD,HEALTH AND BEAUTY

STATIONARY

GAMES

PUBLISHING

TOYS

3.) The Walt Disney Studios

The Walt Disney Studios distributes motion pictures under:

Walt Disney Pictures - which includes Walt Disney Animation Studios, Pixar Animation Studios DisneyToon Studios - Touchstone Pictures, Hollywood Pictures and Miramax Films.

Walt Disney Studios Motion Pictures International serves as the studio's international distribution arm.

Walt Disney Studios Home Entertainment distributes Disney and other film titles to the rental and sell-through home entertainment markets worldwide.

Disney Music Group distributes original music and motion picture soundtracks under Walt Disney Records, Hollywood Records, and Lyric Street Records.

The Walt Disney Company (India) Pvt. Ltd

The Walt Disney Company (India) Pvt. Ltd

Subsidiary of Walt Disney Company.

Develops ,produces movies & videos for children.

Targeted at children aged 8-12 .

Launch: December 2004

Location: Mumbai, India.

INDIA OPERATIONS• 2004 –Disney Channel & Toon Disney

• 2006- Hungama TV & investment in UTV.

• 2007- Disney's first local movie, Roadside Romeo.

DreamWorks

Sony Pictures Entertainment

Warner Bros.

COMPETITORS

Financials

2011http://corporate.disney.go.com/corporate/pdfs/Q411_PR_FINAL.pdf

• 7% increase in income ($10.04 bn)• 7% increase in revenue ($ 40 bn)• 24 % increase in EPS ($ 2.52)

• 5% decrease in revenue from film production.

Media Networks

• 11% increase in revenue ($18714 mn)• 17% increase in Operating income ($6146mn)

Parks & Resorts

• 10% Revenue increase ($17,797mn)• 18% Operating income ($1553mn)

Consumer Products

• 14% revenue increase ($3bn)• 21% operating income increase ($816mn)

STRENGHTS

• Global Standardization

• Target Customer: Children

• Creative process

• Popular Brand Name

• Diversification

WEAKNESSES

• Excessive Research & Development

• Constant Up Gradation

• High Investment

• High Risk Factor

SWOT Analysis

OPPORTUNITIES

• Merchandise

• Global Localization: Think global, Act Local

• Characters of national or regional appeal

• Cheaper alternatives to soft toys

• Disney Music Channel

• Disney School of Management/ Training Institute

THREATS

• Competitors: National, Regional & Global

• Employee Retention

• Highly Demanding in terms of Sales, Creativity and Innovation

• Brand Consistency

• Product Differentiation