wearable tech q2 - 2015

Tanguy De Lestré@tdelestre@mobileictbe@momobxl

1

WEARABLE TECH

Q2 - 2015

Sky limit?

Lessons learned

Status

Ahead

Wearable techSky is the limit?

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8

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Lessons learned

Lesson 1No public

acceptance on

obstrusive facial

wearables

Robert Scoble

Don’t be a

Glasshole

King PhilipBelgium

Lesson 2No public

acceptance on

obstrusive facial

wearables like Google

Glass

Huge experimentation phase + need

to set expections right

Steve Tan

Kreyos

Lesson 3No public

acceptance on

obstrusive facial

wearables like Google

GlassSmartphone

remains the centre

of the connected

life

Huge experimentation phase + need

to set expections right

Mark Parker

NIKE

Lesson 4No public

acceptance on

obstrusive facial

wearables like Google

GlassSmartphone

remains the centre

of the connected

life

Unique selling

proposition of

wearables to be

proved

Huge experimentation phase + need

to set expections right

Don’t mess with

Wearable

Status symbolBack to the future

1266 EYEGLASSES:

CORRECTIVE LENSES

ASSOCIATED TO

READING AND MONKS:

PRESTIGE

2001: TIMEX INTERNET MESSENGER WATCHCHECK MAIL, TAKE NOTES,

RECEIVE STOCK QUOTES, TIME

DesignBack to the future

2000: MOBILE BLUETOOTH

EARPIECE PEOPLE TALKING TO

THEMSELVES CRAZY LOOK

2004: OAKLEY MP3 SUNGLASS AND BUILT IN MP3 PLAYER

AHEADDesign

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28

http://www.wareable.com/media/imager/3545-809f858111783b617c76fa4201cfbfd1.jpg

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AHEADMarket split

THE WEARABLE FUTURE SPLIT

Non obtrusive:

ClothesWrists

Contact lenses

Complete immersive

:VR virtual

reality

LOW END: subsidised by health

insurance intermediaries for health prevention

purposes

HIGH END FUNCTIONALITIES Need to provide Health

Coach Feedback: -Warning of not enough

sleep level-Coach on fitness goals to

reach

THE SMARTBAND FUTURE SPLIT

AHEADMarket verticals

Mhealth

+20%

Samia de

Brouwer

Scanadu

Tanguy De Lestré@tdelestre

38

ENJOYMOBICONQ2 - 2015