webcast - hr, kommunikation og marketing på linkedin - jul/aug

Talent Solutions

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn WebcastPresented By: Christian Petersen and Simon Malte Hansen

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Agenda

1. Velkommen og Introduktion

2. Hvordan bliver jeres virksomhed “In” på social media recruitment

3. Hvad gør de bedste SMV’er på LinkedIn

4. Kort om Corporate Solutions

5. Eksempler og Demonstration

6. Spørgsmål

TALENT SOLUTIONS

OUR MISSION

“Connect the world’s professionals to make them more productive and successful”

TALENT SOLUTIONS

The LinkedIn Talent Pool

2M+INDONESIA

2M+PHILIPPINES

1M+MALAYSIA

1M+SINGAPORE

1M+SAUDI ARABIA

16M+BRAZIL

93M+UNITED STATES OF AMERICA

9M+CANADA

24M+INDIA

5M+AUSTRALIA

1M+NEW ZEALAND

3M+SOUTH AFRICA

1M+UNITED ARAB EMIRATES

13M+UNITED KINGDOM

7M+FRANCE

6M+ITALY

1M+BELGIUM

1M+DENMARK

2M+TURKEY

4M+NETHERLANDS

1M+SWEDEN

5M+SPAIN

300M+ Membersworldwide

+2 New members per second

187M Monthly unique visitors

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TALENT SOLUTIONS

Why members come to LinkedIn

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EverywhereWork wherever our

members work

InsightsBe great at what

you do 

IdentityConnect, find, and

be found

TALENT SOLUTIONS

Active candidates

• Will apply to ATS• Listen to opportunities• Respond quickly• Seek information

Passive candidates

• Do not have a current CV• May listen to opportunities• Do not respond to “apply now”• Higher bar to respond

But… a whole different approach is needed

TALENT SOLUTIONS

Your Professional Brand Online

- Professional Photo- Headline- Detailed history- Customised url

Photo &

professional headline

Experience / Education

Contact details

Background / Summary

Experience

Recommendations

TALENT SOLUTIONS

Company Overview Page

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Your company’s brand:

Add a logo and banner image

Fill in the details

Company description

Point out Company Specialties

Differentiate from your

competition

Designate Page Admins for

company status updates

TALENT SOLUTIONS

Don’t just……

TALENT SOLUTIONS

Share Content

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TALENT SOLUTIONS

Find Content – Pulse

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TALENT SOLUTIONS

Eksempel

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TALENT SOLUTIONS©2013 LinkedIn Corporation. All Rights Reserved. 13

TALENT SOLUTIONS

Eksempel

©2013 LinkedIn Corporation. All Rights Reserved. 14

TALENT SOLUTIONS

Eksempel

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TALENT SOLUTIONS

LinkedIn Jobs

Career Page

Talent Acquisition

Employment Branding

I love my job

Recruitment Ads

Talent Direct

Mass Targeting

Work With Us

LinkedIn Recruiter

HIRING AT SCALE WITH LINKEDIN TALENT SOLUTIONS

TALENT SOLUTIONS

DEMO

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TALENT SOLUTIONS

WHAT PROBLEM DO WE SOLVE?

Passive Candidates

Brand

Source

Manage

Measure

Company of choice

Engage

Create your talent pipeline

Understand your process

TALENT SOLUTIONS

Men der er mere…

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1. Small business Resource Center

2. LinkedIn for Small Business Articles

3. LinkedIn Free Talent Pools Analysis

4. Free LinkedIn Webcasts on recruitment

TALENT SOLUTIONS

cpetersen (a) linkedin.comshansen (a) linkedin.com

Feedback og kommentar til

©2013 LinkedIn Corporation. All Rights Reserved. 20

TALENT SOLUTIONS

Talent Solutions

©2013 LinkedIn Corporation. All Rights Reserved.

LinkedIn Webcast

Presented By: Christian Petersen and Simon Malte Hansen