webinar: how to use social listening for campaign tracking

How to: Use SMM for campaign tracking

Joel WindelsMarketing Manager, EMEA

joel@brandwatch.com | @linkyeah

Kelly AutenriethTechnical Trainer

kelly@brandwatch.com

• Tracking campaigns in the social media age

• Going beyond counting mentions

• Live demo of Brandwatch – categories and rules

Coming Up

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Don’t be shy/ We’d love your participation

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• Ask questions in the session chat

• Tweet about our discussion:

A copy of this presentation and a recording of this webinar will be made available after the webinar

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Campaignsin the socialmedia age

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What is a campaign?

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Commercials

H&M USA @hmusa

“All smiles from the first in line! We open our #HMTSQ store in less than 3 hours!”

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Hashtags, emails, competitions etc.

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Celebrities lying down

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Conversation about H&M online

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Celebrity peaks

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Just the relevant mentions

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Celebrity mentions by volume

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Multi-lingual data

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Impact of celebrities by region

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Sentiment analysis

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Sentiment analysis

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Intent to purchase

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Intent to purchase

How to measure campaigns in Brandwatch

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Fiat 500L: Global Ad Campaign

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Q&A

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