week 8 difd 321 marketing 2.0. what is marketing? the action or business of promoting and selling...

Week 8DIFD 321

Marketing 2.0

WHAT IS MARKETING?

The action or business of promoting and selling products or services, including market research and advertising.

A Good Brand Answers:

Marketing Plan

•A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. Marketing plans cover between one and five years.

Marketing Plan

• Current Situation – – Macro-environment– Market Analysis – Consumer Analysis

• Summary of Situation Analysis • Marketing research • Marketing Strategy

– Product– Price – promotion – Distribution

• Implementation • Financial Summary • Scenarios

– Prediction of Future Scenarios – Plan of Action for each Scenario

Team Work…

• Break up into 3 Groups (we’ll count out).• Group 1– New pub near Winthrop

• Group 2– Home builder in Rock Hill who is loosing business

due to the weak economy

• Group 3– New SEO company

Your Plan in 3 minutes or less

• Current Situation – – Macro-environment– Market Analysis – Consumer Analysis

• Summary of Situation Analysis • Marketing research • Marketing Strategy

– Product– Price – promotion – Distribution

• Implementation • Financial Summary • Scenarios

– Prediction of Future Scenarios – Plan of Action for each Scenario

Thoughts?

• http://www.youtube.com/watch?v=72M3E9HlzBY&feature=related

• http://www.youtube.com/watch?v=vnOyMSEWNTs

• http://www.youtube.com/watch?v=R55e-uHQna0

• http://www.youtube.com/watch?v=j7e_igiPIUI

Thoughts?

Thoughts?

Thoughts?

Thoughts?

Thoughts?

Thoughts?

Homework

• Email me at least 2 ads that you found online that were ‘interesting.’ One should be a video and the other should not be a video.

• roudaj@Winthrop.edu