MarketingMr. John Rouda

DIFD 321Winthrop University

What is a Brand?

• The ultimate expression of everything your organization is and does.

Branding, where did it come from?

• Cattle farmers used to brand cattle to distinguish their cattle from the other cattle. Don’t we try to do the same thing?

Successful branding

• Successful branding is the art of managing the image you want your target audiences to have of you.

Winthrop’s brand:

• http://www.winthrop.edu/uploadedFiles/relations/GrphcsStndrdsMnl.pdf

Examples of good brands.

A Good brand will answer the following questions:

• Who are We?• What do we do?• How do we do it?• And why should anyone care?

Seth Godin: Spreading ideas

• http://www.youtube.com/watch?v=xBIVlM435Zg

Seth Godin “The Tribes we Lead"

• http://www.youtube.com/watch?v=uQGYr9bnktw&feature=channel

What’s the point with Branding and Marketing?

• Who spreads an idea the best…Wins

Homework

• Watch this video and write a short response to it (1-3 paragraphs) and email them to me at roudaj@winthrop.edu

• http://www.youtube.com/watch?v=AZnYRaQfjK4

• More Marketing stuff.

Next Time