week three web 2.0 tools and concepts

Welcome

Online Journalism JOU-732

Web 2.0Tools andConcepts

Week Three

What is Web 2.0?

mar

ketin

g te

rmWhat is Web 2.0?

encourages community and collaboration

encourages shared content creation

focusses on a single task

clean, clear interface

moves data and apps from desktop to Web

What is Web 2.0?

Key Concepts

Key Concepts

The TagSocial Bookmarking

RSS FeedsEmbed Code

WikisCommon GoodCrystalization

The Tag

Tags cellphone secondlifetelephony sl

Taxonomy

Folksonomytop-downkeywords

Bottom up tags

keyw

ord

tag

heirarchical

organic!

animaldomestic

wildfarm pet

hen dog cow

animaldomestic

wildfarm pet

hen dog cow

animaldomestic

wild

farm

dogdog

dog

dog

Social Bookmarking

Social Bookmarkingmoves personal bookmarks

to public space

makes use of tagging

creates a collective intelligence and collective editing

makes use of RSS feeds

RSS Feeds

RSS Feeds

It’s like an In Box for the Web

Really Simple Syndication

Like magazine subscriptions without the annoying cards and perfume inserts

RSS Feeds

Polls websites. Collects headlines. Delivers them to you.

netnewswire

Google Reader

Google Reader on iPhone

RSS Feeds on cellphones

RSS Feeds on the Chumby

EmbedCode

<embed /> <script src="http://www.mogulus.com/scripts/player.js?channel=therealnews&amp;bgcolor=0xE98010&amp;color=0x999999&amp;showviewers=true&amp;width=440&amp;height=375&amp;on=true" type="text/javascript">

</script>

wikis

Case Study

ensembleAlzheimer Society of Ontario

Using RSS feeds

Hearing D

raws...

Video G

ames A

dd...

How

Brain Protein ...

Aw

ay From H

er ...

ASOONT

Putting it TogetherRSS Feed based on ASOONT tag

Hearing Draws...Video Games Add...How Brain Protein ...Away From Her ...

collaboration, community, content creation

The Common

Good?

Common Good: Atoms

Common Good: Atoms

Common Good: Atoms

Common Good: Atoms

Common Good: Atoms

Common Good: Bits

Common Good: Bits

Common Good: Bits

Common Good: Bits

Common Good: Bits

So shouldn’t selfishness rule?

It should.But it doesn’t.

The Common Good you want to create will only be

as rich as the common good you see

in your community.

Crystalization

Collaborative Content

Community

Conversation

Author/Audience Union

Outcomes

What’s social media?

Mediathat encourages

conversationcommunity

collaborative content creation

The Common Goodand

Crystalization

Mediathat depends on

Key Concepts

The TagSocial Bookmarking

RSS FeedsEmbed Code

WikisCommon GoodCrystalization

revi

ew

Lessons

Focus on concepts not applications

Have faith in the common good

Build community and conversation

Practise crystalization

Wayne MacPhailwmacphail@gmail.com

wmacphail