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WELCOME TO ANNUAL DRAGONSCLUB AND GIA EVENT

Programme

17:45 Opening

18:00 China Council for the Promotion of International Trade

18:15 CIIE & JSI Holdings

18:30 CCIC Europe B.V.

18:45 Webshop in China

19:00 Corridors B.V.

19:10 1st Lottery

19:15 Dinner & Networking

20:30 2nd Lottery

21:00 Closing

Seminar

Trading Trends - Goods & Services to China

Speaker 1: Mr. Wu Jia

China Council for the Trade for the Promotion of International Trade

Topic How to do business in China?

How to do business with China

07-06-2018

The Hague

China Council for

the Promotion of

International

Trade (CCPIT)

Guangdong Committee

Representative Office in

The Netherlands

About us

China Council for the Promotion of International Trade (CCPIT) Guangdong

Committee (later refer to CCPIT Guangdong) is a China provincial foreign trade

promotion organization founded on November 23rd 1957, with the approval from the

State Council. The missions of CCPIT Guangdong include promoting international

trade, utilizing FDI, promoting Guangdong enterprises’ internationalization and cross-

border economic cooperation, in accordance with government policies.

The representative office of CCPIT Guangdong in the Netherlands is also known as

Stichting CCPIT Guangdong, which has been established in November 2013, located

in World Trade Centre, The Hague. The core mission of our Dutch subsidiary is to

extend CCPIT Guangdong's trade promotion function to the Netherlands and the rest

of Benelux region.

Trade Promotion

Amied on promoting trade between China (Guangdong Region) and the

Netherlands, our roles include:

❖ Provide target market information;

❖ Technology Matchmaking;

❖ Provide Netherlands-China trade arbitration service;

❖ Introducing key business and government contacts;

❖ Assistance with visas and permits;

❖ Cross-cultural business advice;

❖ Marketing advisory.

Guangdong Province in China

❖ Largest provincial economy in term

of GDP (1.1 trillion USD)

❖ Largest market in term of

population (109 million)

❖ Largest metropolitain area in China

(Pearl River Delta:181,000 Sq Km)

Why important to do business with China

China’s investment in The Netherlands

Companies from China

How to do business with Chinese

❖ Aware of social hierarchy

❖ Build long term relationship

❖ Be ready for upcoming uncertainties

❖ Adapt work-life balance in China

❖ Not only language translating, but decoding

❖ Negotiation length

❖ Language decoding/filtering

❖ Business meal length

❖ Identifying genuine business partner

❖ Relationship building

❖ Time planning on appointments

Common cultural issues when Dutch company come to

China

Culture is dynamic, it changes over time influenced by many factors

China is both emerging and transitional economy experienced dramatic social and

economic change over the last 30 years

❖ Urbanisation

❖ Westernisation

❖ Generation affected by One-child policy

Culture is dynamic

❖ Urbanisation: 20% in 1980s, over 50% now

Urbanised China

❖ More and more western brands in China, increasing number of Chinese overseas

students and migrants

Westernised China

Contact us

Jia Wu (Guangdong Economic and Trade Representative)

Mob: +31 616695157

Tel: +31 702055666

Email: wujia@ccpit.org

Address: WTC, The Hague

2595 AM

Speaker 2: Mr. Charlie Xu

CIIE & JSI Holdings

Topic: Taking a further step into Chinese & international markets

The Insight of InternationalImport Expo

http://www.giacentre.com

Charlie Xu, Business Development Manager

Sino-Dutch Business Opportunities

Potential Growth of Netherlands Exports to China Is Huge

3

57,4

9,7

9

TRADING AMOUNT (BILLION €)

Imports From China Exports To China

0,4

GROWTH RATE (%)

0,4

15,7

“Global Factory” Is Transforming Into “Global Market”

4

0

500

1000

1500

2000

2500

3000

3500

4000

4500

2013 2014 2015 2016 2017

Disposable Income Per Capita

Dollars

5

“Global Factory” Is Transforming Into “Global Market”

“Global Factory” is Turning Into “Global Market”

6

E-commerce incentives

Not only the Chinese

Domestic Demand, but

also offers the Global

Platform for enterprise

who want to

Do business with china.

The Importance of CIIE

Key To Successful Business In China Is to Find Correct Partners

8

“”

90% of the Failed Foreign Investment Case in China is due to

the problem with their Chinese partner.

Highlights of International Import Expo

9

First national dedicated import exhibition in the

world

The Gate way to the huge Chinese

market, rapid growth of consumption and

import

Strong purchase demand, 150,000+

domestic and foreign professional purchasers

Participants from 100+ countries

Professional trade fair for 7 major

industries

Diversified and targeted supporting

activities

www.islide.cc 10

Perfect Matching

11

Netherlands Top 6 Exports

Machinery

Electrical machinery, equipment

Live trees, plants, cut flowers

Pharmaceuticals

Optical, technical, medical apparatus

Vehicles

CIIE 6 Sectors

Automobile

Medical Equipment &

Medical Care Products

High-end Intelligent Equipment

Food & Agricultural

Consumer Electronics &

Appliances

Fashion & Consumer Goods

CIIE Side Program & Importance of Trade Mission

www.islide.cc 12

❖In addition to participating in CIIE official activities, GIA will organize exhibitors to the relevant provinces and cities for business cooperation activities

❖During the business cooperation activities, the local government and enterprises will be organized to carry out customized service

❖Business cooperation activities related to business visits, technology and product purchases, project cooperation and other matters

Doing Business in China

3 Tips of Doing Business in China

www.islide.cc 14

✓ Find Good Local Partner / Visit Dutch Consulate in China,

NBSO

Starting with Second-Tier Cities In China Is Smart Move

15

Business Support Offices of NBSO In China

3 Tips of Doing Business in China

www.islide.cc 16

✓ Find Good Local Partner / Visit Dutch Consulate in China,

NBSO

✓ Not only focus to the Core City , focus more on the

Second-tier Cities and emerging Cities (NBSO)

Starting with Second-Tier Cities In China Is Smart Move

17

Business Support Offices of NBSO In China

Chengdu -----

A fast-growing

Second-tier City

Chengdu VS the Netherlands

18

Chengdu

Netherlands

NATIONAL LAND AREA

(KM2）

41543

14,5

6

17,0

2

POPULATION (M)

14,56

17,02

8,2

3,2

GDP GROWTH RATE (%)

8,2

3,2

3 Tips of Doing Business in China

www.islide.cc 19

✓ Find Good Local Partner / Visit Dutch Consulate in China,

NBSO

✓ Not only focus to the Core City , focus more on the

Second-tier Cities and emerging Cities (NBSO)

✓ Join CIIE and Trade missions to create a reliable network

in China

Thanks.And May The Success Be With You.

http://www.giacentre.com/

Charlie Xu, Business Development Manager

Speaker 3: Mr. Mason Qin

CCIC Europe B.V.

Topic Trends exporting F&B and

agricultural products to China

CHINA CERTIFICATION & INSPECTION GROUP

Mason Qin 秦美绅Deputy Manager / Business Development

Inspection/Verification/Certification/Testing Services

Professional Solution Provider for Quality and Safety, Driving Your Success

About CCICThe most influential transnational quality service

provider in China

For a More Reliable World

About CCIC

- Largest Chinese third party

certification and inspection group

- over 300 offices

- 200 cooperative labs

- over 18,000 employees

- over 30 countries and regions

For a More Reliable World

Business network

CCIC is based in Beijing, and owns approximately 300 offices worldwide. CCIC’s offices and labs

are over 20 countries and regions in Asia, Europe, America, Africa and Oceania.

For a More Reliable World

CCIC Services

CCIC provides comprehensive agrifood related services using our

excellent knowledge and network: inspection, certification, auditing,

analysis, and consulting.

For a More Reliable World

CCIC Netherlands Clients

CCIC Netherlands B.V. clients include Tmall, major cheese brands, infant

formula producers, etc.

Trend of Agri-food Import

Regulations Development

in China

For a More Reliable World

Major Changes in Agri-food Responsible Authorities

Starting from late April, several major

authorities in China are receiving major

restructuring.

This may affect requirement and procedures

for F&D and Agricultural Products in the

upcoming future.

For a More Reliable World

Biggest Change: the AQSIQ

•Signing import protocols (meat, fish, dairy, feed, flower,

fruit, veggies, etc)

•Registration of foreign high-risk food/feed/animal/plant

producers (through the CNCA and departments such as

Animal and Plant Quarantine)

•Direct administration of CIQ (border control for all

products)

China Customs

中国海关

AQSIQ

质检总局

• Import & Export Quality Inspection

• Import & Export Product Testing

• Quarantine of high-risk food

• Registration of foreign high-risk food

producer via CNCA

• Registration of importers and

exporters

Several Relevant Authorities Before April 2018

China Food and Drug

Administration

食药监总局

• Registration of infant formula

(including imported products)

• Registration of cosmetics

• Registration of health

supplements

• Registration of Chinese local

food producers

• Tariffs

• General border control

Merging of Several Authorities post-April 2018

Including the CIQ

Including the CNCA

For a More Reliable World

Implication of Restructring

Signing import protocols (feed, fruit, veggies, meat,

fish, dairy, etc)*

Direct administration of CIQ (border control for all food)

Registration of some foreign high-risk food producers

(through the CNCA)

Registration of cosmetics, drugs and infant formula

Registration of some foreign high-risk food producers

(through the Plant and Animal Quarantine Bureau and

other departments)

*subject to change

For a More Reliable World

Producer Registration Responsibility as of Today

- Feed

- Flowers

- Fruit, vegetables, seeds

- Soy, corn, wheat, etc.

- Live animals

- Infant formula – manufacturer AND the

formula

- Dairy – cheese, milk, butter, etc.

- Fish

- Meat

*low risk food products in general does not require manufacturer registration

For a More Reliable World

Additional Responsibility as of Today

All food and agricultural products will require

customs control

All consumer food products in the market are

under the SAMR control

For a More Reliable World

What You May Do

-Ensure your products comply to the Chinese

National Regulations and Standards

-Policy development trend may change as

structure has changed

-Be updated about changes of responsible

authorities for different steps

For a More Reliable World

Contact CCIC

General questions? Contact:

info@cciceu.com

Or

info@ccicnl.com

Speaker 4: Mr. Sidney Lin

Webshop in China

Topic: E-commerce in China

Address: Warmoesstraat 151 BG1012 JC Amsterdam

Tel: +31(0)20-8932533 Mail: info@webshopinchina.com

eCommerce marketing tools in China

China is attractive but difficult!

The story I heard about China The reality in my practice

Presenters of today

Sidney LinProject Manager & Business Analyst

Quiz: Find the person who is not on his/her mobile phone

A different Internet landscape

Wechat is Social media + What’s app and more…

− 650 million monthly active users

− 40 minutes – the average time a

Chinese adult spends daily over 40

minutes on Wechat

− 55.2% of users that open the app more

than 10 times a day

Source: DMR

Book Tickets Order food What’s app Investment Social networks

Mobile payment Book trip Shopping Order Taxi Play games

There are two types of Wechat accounts

for the enterprise: Subscription account

and Service account.

Subscription account allows you to post 1

post per day and Service account allows

you to post 1 post per week, but the

account can provide customer service

support.

Example of a Wechat account

The front end of a Wechat public

account page

Wechat also offers the shopping

function attached to the public

account. A great way to add up a

sales channel and connect sales

with content marketing.

How does Pizza Hut use Wechat marketing?

Weibo is the Chinese Twitter

Monthly users: 376 million,

Daily active users reached 165 million,

Enormous amount of content:

For example, in the cosmatics category, there were 4.3 billion post and 14.1 billion interactions in 2017.

Source: data.weibo.com

A Weibo account is a good way to promote the brand in

the Chinese Internet. It creates social media buzz,

increases brand exposure, builds up the connection with

customers/ potential customers.

What to expect from Weibo marketing:

1. Bring traffic by increasing the brand exposure

2. Boost conversion by increasing brand awareness

and trustworthiness

3. Build brand image by interacting with followers

Example of the Weibo marketing

Durex turns its 2.6 million Chinese followers active fans

INTRODUCTION

LI BEIKA X MINI CASE STUDY

02

Fashion brands in China often do promotions withfashion bloggers, who are sponsored to create contentand add purchase links in their articles. Combiningsponsored articles with direct sales is especially effectivewhen the products are in limited supply.

MINI, now a subsidiary of BMW, is the brand name ofsmall fashionable cars that feature bright colors and arerather popular among young Chinese women. Recently,they launched a WeChat campaign with Becky’s Fantasy( WeChat ID: Miss_Shopping_li), the

internet name of a fashion blogger (Li Beika) with morethan 130,000,000 followers on WeChat. Becky’stargeted audience is middle class and wealthy womenand her content is usually about where and how to shop.So far, she’s worked with high-end brands like Gucci,Chanel, Rebecca Minkoff and many others.

BACKGROUND

2

CHOZAN | CASE STUDY

Becky’s Fantasy (黎贝卡的异想世界Wechat ID:

Miss_Shopping_li) is a big social media KOL

with 130 million followers on Wechat. Her

target audience is middle class wealthy female.

She worked with BMW for a MINI campaign and

sold 100 cars, which worth 30 million

CNY in 4 minutes!

CHOZAN | CASE STUDY

On July 13th, Becky announced that she was going towork with MINI to sell their MINI Yours cars. Whatexcited her followers is that MINI had produced 100

Caribbean b lue Min i Yours cars exclusively for

t hem .

Her article talked about how “t he car you drive

represent s your personalit y”. She felt the Caribbean

blue Mini could show their individuality, independenceand taste. At the end of the article, she asked followerswho wanted to purchase the car to m ake a reservat ion

as this was the only in this way to participate in the flashsale that would begin at 9 pm on July 21st.

The magic power of KOL marketing

Baidu – the Chinese Google

What can you do with Baidu Marketing?

SEM on Baidu? Not for everyone

because it can be very costy.

Baidu Encyclopedia? Very effective

for trustworthiness and awareness

building.

Baidu AdWords

(La Mer)

DSP/RTB

(Aupres)

What can you do with Baidu Marketing?

Tmall and JD provides various on-platform marketing tools, such as SEA,

content marketing, CRM etc.

On Platform Tools

On Platform Tools

On Platform SEM Tools

CPC/CPM, display ads on search result page or the banner of the websites

Tools to solve Awareness Challenge

On Platform SEM Tools

Example: JD Fast Train

• Right target group

• Right design

• Right key word

• Right bidding price

CPCCPM

Within

platform ads

Outside

platform ads

JD Fast Train

Taobao

Express

Smart

Diamond

JD Brand Max JD Brand Booth

JD Targeting JD Wireless

Targeting

Tools to solve Awareness Challenge

On Platform SEM Tools

WHY?

- Direct traffic to the shop

- High potential exposure

- Targeting customers

Be aware

- SEM campaign should be set at

the right timing, it may influence

your conversion rate and hence the

general search ranking in the

platform

Some other things to pay attention to…

Attractive Design!

Trustworthy Reviews

Chinese consumers are

used to very informative

product page design. A

nicely designed page

also indicates

trustworthiness..

PART of a product page in Tmall Same product page in Amazon

Attractive Design!

Trustworthy Reviews

Checking the reviews of a product is

one of the “SOP” for Chinese

consumers during online shopping.

There are different affiliate programs on

the big e-commerce platforms in China.

It is a good way to break the ice for the

initial orders.

Affiliate programs for

Tmall & JD

Some other things to pay attention to…

Content marketing on other platforms

Little Red Book Zhihu

Online Forums

Any questions?

THANK YOU! 谢谢！

Speaker 5: Mrs. Nancy Chen

& Mr. Leon Nijhof

Corridors B.V.

Topic: Next Steps on trading because of the GDPR

China International Import Expo CIIE 2018 GDPR

7th June, 2018

CIIE 2018, 7th of June, The Hague

Why the GDPR ?

Legal perspective

Personal data protection becameessential during cross-border e-

commerce

Management relevance

Due to the digitalization of the world, personal data became an

issue

CIIE 2018, 7th of June, The Hague

Personal data of GDPR ?

Legal perspective

Personal data is used for specificpurposes only. Breach of GDPR will

trigger huge penalties

Management relevance

The constructive side is to use it forclient, supplier and other external

relations management

CIIE 2018, 7th of June, The Hague

Geographical area of the GDPR ?

Legal perspective

EU countriesAnd non-EU countries

Management relevance

Align awareness and sensitivity for thesubject is a major issue

CIIE 2018, 7th of June, The Hague

Consequences in case of breach of GDPR ?

Legal perspective

Tough penalty: 2% or €10 millionToughest: 4% or €20 million

Management relevance

Reputation risks might arise

CIIE 2018, 7th of June, The Hague

Low Interest for the GDPR ?

Legal perspective

• Risk: tough penalty, economic loss• Advantages: compliance and

credibility for customers

Management relevance

Balance-out the added value of personal data (identify risks) and trust

(strive for freedom)

CIIE 2018, 7th of June, The Hague

How to adhere to the GDPR ?

Legal perspective

• Privacy Impact Assessment• DPA registration

• Data processing agreement• Privacy policy• Safety policy

Management relevance

• A project to be in line• Constant monitoring to stay in line

• Awareness of individuals

CIIE 2018, 7th of June, The Hague

Next steps because of the GDPR ?

Legal Perspective Management relevance

IN CASE THERE IS A COMMON VIEW ON THE NECESSITY TO ACT, A PROGRAM TO SUPPORT YOU IN CIIE 2018 PREPARATIONS IS

AVAILABLE

CIIE 2018, 7th of June, The Hague

WELCOME TO ANNUAL DRAGONSCLUB AND GIA EVENT