welcome to google+

Google+You. Your Community. Your Content.

Welcome To

Tara Coomans

@taracoomans

/taracoomans

Chief Brainstormer, Akamai Marketing

Captivatepreneur,Go!Captivate

#higplus

•Introduction to Google+•Using the Google+ Platform•Google and SEO•Benefits & Risks you and your business•Reaching your customers on G+•Case Studies

#HiG+

Meet the Google+ Family

The Beginning, the Middle, the End: Search

YouTube Video for Everyone

Drive Cloud Storage for Docs

Docs Cloud Based Documents

Smart Mail?

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What’s The Big Deal?

Supercharges Online Relationships

Content Control

Search

BloggingQuick Stats

359 Million Active Users 52,200+ Communities60% Active USA Users Male 60% USA Users 18-34

Communities

#HiG+

Google+ Circles

Contextual Sharing Contextual Privacy

“Speak, Shout or Whisper”

The Backbone of Google+

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Circle Volume

“Speak, Shout or Whisper” Circles can be ANY size, including 0.

People can be in multiple circles.

You can define who you SHARE to and RECEIVE from.

Searchable on Google

Circle Choices

#HiG+

Circle Choices

Circle Choices

Circle Choices

Contextually Private SharingCircle Choices

Circles Aren’t Just For Profiles!Circle Choices

Responding & EngagingResponding & EngagingComments

+1

#hashtags

#HiG+

Google+ Posts 101

#HiG+

More Than A “Like” Public

Inside & Outside of G+

Used in Shared Endorsements

Bookmarking

Google+ Ripples Visual Representation of Shares

Identify Key Influencers

Identify Key Advocates

#HiG+

Find: Help

InterestsPassions

Ideas

Google+ Communities

Google+ Communities Public or Private

Customizable Subtopics

Features

Public = Searchable

Moderated

Spam Filter

Membership Control

Google+ Hangouts

Google+ Hangouts Up to 10 People

Can Be Recorded & Shared on YouTube (Hangouts on Air)

Hangout on Air Can Be Embedded on a Website

Integrates with Google Docs

Can Be An Event

Searchable on Google

Authorship

Search Benefits of G+

Shared Endorsements

Signed In Not Signed In

Search Benefits of G+ Social Signals (?)

Seen Like a Websitefor profiles and business

pages

#HiG+

Business Pages on G+

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Google+ Pages brands, organizations

Multiple Managers

Start a Hangout

Tailor Posts to Audience

Custom URL Slowly Coming

Google+ Local Pages

During G+ PageSet Up

Verification

“Insights”

Activity

Searches

Driving Directions

Google+ Pages Examples

https://plus.google.com/+nike/

https://plus.google.com/+SEOmoz/

Google+ Business Pages

Know more and share more

Find and be found

Actually engage

Resources

G+ on YouTube: googleplusupdates

GooglePlus Help Community

Gplus Helper

Slideshare.com/TCoomans

http://www.google.com/+/learnmore/

https://support.google.com/plus/#topic=3049661