what is brand equity
Post on 16-Aug-2015
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What is brand equity ?
Defining brand equity
2 . Brand-knowledge
-One of the causes of difference in consumer response.
How else could brand equity be defined ?
Providing marketers with a vital strategy orProviding“bridge”
From their pasts to their futures.
-There are four pillars.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
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E.D Relevance Esteem Knowledge
Graph
Graph
Brand Dynamic PyramidNumber of customers who have reached each level
Presence
Relevance
Performance
Advantage
Bonding Strong relationship
Weak relationship
Nothing else beats itDoes it offer something better than others
Can it deliver
Does it offer me something
Do I know about it
We have read about -What is brand equity-Key ingredients of Brand Equity-Brand Equity Models-Brand Dynamic Pyramid
These slides were created by Yovan Sethi, IIIT Allahabad,
during a Marketing internship by Prof. Sameer Mathur,
IIM Lucknow (See www.IIMInternship.com)
Disclaimer
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