what the f**k is social commerce?

What The F**k is Social Commerce?

(or Social Shopping)

Me, Myself and I

Wine Community Adegga.comSHiFT Conference.Technology, Web & Entrepreneurship.

Social what?

Fact #1

We care about what other people like / say / buy!

Fact #2

We hate ads!

Fact #3

We use Social Networks.(think Facebook!)

Reviews, Votes, Likes, Comments, Recommendations, etc.

All influence what we Buy!

Models ofSocial Commerce

#1Mass Customization

You design the final product.Anyone can setup their own shop. +1 Million T-shirts sold in 2008.

#2Live Shopping

“One Day, One Deal”.Forum to talk.

Wine, Kids, Shirts!$130 Million (2008)

28 Million products sold (2008)560 Million € (2008 in the UK)

Community Shopping

431,108 users (75.000 active / week)19.9 million posts (50,000 / day)

2,314,272 projects posted5.3 million project photos

100,000 patterns sold ($500,000)

1,5 Million items listed.900,000 items sold.

$15 Million of goods soldAugust 2009 only!

Ongoing t-shirt contest.Submit your design.

$2,000 in cash.

1.5 Million T-Shirts sold (2008)

Community already recommends wines, votes, comments & writes reviews.

Adegga can help everyone drink good wines.

Wine Packs = 6 bottles selected by the community.

Thank you!

www.adegga.com

[email] andre@adegga.com[blog] blog.delaranja.com

[twitter] twitter.com/andrerib