what’s your problem?

Post on 03-Aug-2015

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What’s your problem?What’s your problem?

Hubert WawrzyniakProduct Camp 2015, Gdynia

Designing is mostly about solving problems

• Especially in mature products• The YOLO approach

Designing = problem solving

Especially in mature products

The code get’s old

Development takes more time than before

Backlog is growing

Frustration is rising

„As a leader you have not only the right, but the responsibility to show

direction and set the pace”

User Journey Map

Diary study

Buying a house

the need initial research the actual search mortgage moving inthe property

The Kano model

fulfillment

delight

dissatisfaction

non-fulfillment

basic expectations

performance

delighters

Satisfy basic expectations…

…before providing delighters

Search for innovation

Constantly search for innovation

Your product yesterday…

… today…

…tomorrow

hubert.wawrzyniak@gmail.com

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