what’s your problem?
Post on 03-Aug-2015
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Designing is mostly about solving problems
• Especially in mature products• The YOLO approach
Designing = problem solving
Especially in mature products
„As a leader you have not only the right, but the responsibility to show
direction and set the pace”
The Kano model
fulfillment
delight
dissatisfaction
non-fulfillment
basic expectations
performance
delighters
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