which track should you run on?

LKCS

Statement Design

• LKCS can prepare your statements in just about any format or layout imaginable.

• When LKCS begins programming you will be asked to let us know of any specific formatting options, styles or statement elements that you would like to incorporate.

Reformatting

Flexible Statement Design

Other StatementsDaily Notices Credit Card Statements

Win with Statement Marketing

• What is Transpromo Statement Marketing?

– Transpromo is a compound expression formed from the words "transaction" and "promotional".

– By adding relevant messages, you can piggyback targeted promotions and advertising onto existing transaction-related documents, such as statements.

– Transpromotional documents combine and data mining and business intelligence technology with variable data printing.

• TAKE ADVANTAGE OF “FREE” POSTAGE!

– Include targeted advertising with your statements

Transpromo Options

• Statement Ads/Onserts– LKCS print ads directly on your statements for pennies.

– Ads sent to all members OR we can target specific groups of members to receive one or more of these messages.

– You are no longer limited to short, text-only messages. Include graphics, logos, fonts, photos, etc. Even personalize the ads.

– Same technology enables loan payment coupons, rate grids, regulatory notices, etc. to be delivered on your statements.

– Design the ads yourself, select concepts from our online catalog, or have LKCS custom-design ads just for you.

Statement Onserts

More Transpromo

• Statement Letters– Include personalized direct mail

letters as the first page of your account statements. NO EXTRA POSTAGE!

– According to the DMA, personalized letters remain as the most effective direct mail method.

– Use for pre-approvals, referral campaigns, skip-a-pay, investment relationships, welcome new members, etc.

Statement Letters

• Pre-Screen Loan Campaigns

One Time Use vs. Campaigns

• All of the above examples were intended to support one promotion for one month.

• How else could you utilize transpromo statement marketing?

• Consider developing ongoing statement-based marketing campaigns

• The advantages:– “Set it and forget it” (at least for a few months)– Take advantage of special opportunities– True one-to-one marketing

Transpromo Statement Campaigns

• Some ideas:

– New Members

– Loan Payoff Thank Yous

– Auto Loan Recapture

– Birthday Messages

– Loan Payment Coupons

– Insurance / Mortgage /Investments

– Business Accounts

– New Mergers / Branch Acquisitions

– New SEGs

– Take Advantage of Cross-Sell Opportunities

Ongoing Campaign Examples

Matrix Statement Campaigns

• Series of statement onserts sent out over a period of months/quarters to cross-sell additional products and services to specific groups of account holders.

– Same concept as Matrix Mailings.

– Terrific solution for new account holders, mergers, new branch locations, new SEGs, expanded field of membership, etc.

– Ability to run multiple matrices at same time.

Matrix Ad Examples

Statement Marketing

• Selective Inserting– Take statement stuffers one step further.– Target which members receive certain inserts. Selectively

insert brochures, flyers and newsletters by criteria you select such as:

• Account relationships• Account balances• Account activity• Geography• ANY other conditions identifiable in your statement data• ANY other conditions identifiable in a separate control file.

Statement Marketing (continued)

• Envelope Backprinting– Try to open an envelope without seeing the back side.

– The back of the envelope is a billboard. Use this space.

– INEXPENSIVE – LKCS charges just over 1 cent per envelope

– Choose from our stock designs each quarter, have LKCS custom-design an ad for you, or supply your own unique ad.

Your E-Statements

• Clearly the future for majority of account statements

• Including statement marketing is just as important

All transpromo techniques can be incorporated into LKCS’ e-statements

Onserts On the E-Statement

• Statement Ads/Onserts

Inserts Delivered with E-Statements

• Banner Ads– Link to web pages or PDFs

– Appear for all account holders or selectively

– NEW FEATURE

• Each banner ad is flagged until the user clicks on it

E-Mail Notification

• Custom E-Statement E-Mail Notification

Color Doesn’t Cost More

LKCS Customer Service

• Our promise:

LKCS will not be another vendor you love to hate.

• 98% customer satisfaction in last survey

• Call or e-mail and you will get a response; best communication in the industry

• Fast answers and issue resolution

• We really do go the extra mile; no request is unreasonable

• We make our clients look good!

THANK YOU!

• Questions/Comments

Sid HaasVice President of Business Development

Direct 815-220-3904sid.haas@lk-cs.com