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FAO Risk Communication Seminar, 14 April 2011

Social mobilization and One Health: collaboration between local, national,

and international partners

Presented at the 1st International One Health Congress, Melbourne, 14-16th February 2011

Asiya Odugleh-Kolev, Project Lead, Social Mobilization/COMBI, Global Alert and

Response Department, WHO Geneva

Anthony Burnett, Advocacy and Communication Coordinator, FAO Rome

Ben Hickler, Assistant Professor, Department of Environmental and Population

Health, Tufts University

Social mobilization and One Health: collaboration between local, national,

and international partners

Presented at the 1st International One Health Congress, Melbourne, 14-16th February 2011

Asiya Odugleh-Kolev, Project Lead, Social Mobilization/COMBI, Global Alert and

Response Department, WHO Geneva

Anthony Burnett, Advocacy and Communication Coordinator, FAO Rome

Ben Hickler, Assistant Professor, Department of Environmental and Population

Health, Tufts University

FAO Risk Communication Seminar, 14 April 2011

Direct economic impact, selected infectious disease outbreaks, 1990-2003

FAO Risk Communication Seminar, 14 April 2011

FAO/F. Jufri

FAO Risk Communication Seminar, 14 April 2011

FAO/S. Dokubo

FAO Risk Communication Seminar, 14 April 2011

FAO/R. Zakaria

FAO Risk Communication Seminar, 14 April 2011

FAO/E. Abd al Latif

FAO Risk Communication Seminar, 14 April 2011

Epidemic risk is

increasing and

driven by

complex factors

Human behaviour

is a common

denominator and

our challenge has

been how to

understand and

influence it

FAO Risk Communication Seminar, 14 April 2011

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Rift valley fever outbreak alert and responseRift valley fever outbreak alert and response

Animal outbreak

Human outbreak

Control Opportunity

Amplification

Mass Animal Vaccination

Rapid Response

Early DetectionForecasting

Readiness

Vector

Control ?

FAO Risk Communication Seminar, 14 April 2011

General strategy for controlling outbreaks

Social Mobilization

MedicalAnthropology

Posters

Radio - TV

Community

DiscussionHealth Education

Traditionalhealers

COMBI *

AnalysisSamples

ResultsEpi + Soc

Mobile teams

Triage IN / OUT

Barriernursing

Search for

the source

Database

analysis

Follow-upOf contacts

Active searchfor cases

Transports

Vehicles

Epidemiologicalinvestigation Surveillance Laboratory

Logistics Security

Communicationspolice

EnvironmentVector control

PsychoSocial

support

Case ManagementFunerals

Infection control

Coordination

Clinicaltrials

Water and

Sanitation

Burial Team

roads

LodgingFood

Financessalaries

MediaInformation

Behavioural

and Social Interventions

FAO Risk Communication Seminar, 14 April 2011

The pressure to develop messages, materials and global templates are enormous…

The pressure to develop messages, materials and global templates are enormous…

FAO Risk Communication Seminar, 14 April 2011

"Shifting from "communication

simple" to "communication complex" is part of the same

shift that moves us from

Newtonian physics to Quantum Mechanics and the Theory of

Relativity"

Professor John Parrish-Sprowl, Co-Director Global Health Communications Center

Indiana University Purdue University

FAO Risk Communication Seminar, 14 April 2011

To help people take up control measures we need

to offer a solution to an existing need, want or desire

To develop effective and

appropriate control measures we need to "listen to the consumer"

to understand what control

measures are feasible, realistic, appropriate and technically-

soundWHO/D. Pollet

FAO Risk Communication Seminar, 14 April 2011

…helps us see the links between existing response

strategies and expands our range of options

Focusing on behavioural and social interventions…

WHO/P. FormentyWHO/P. Formenty

FAO Risk Communication Seminar, 14 April 2011

Enhance capacities and skills in strategic places

Sub-national and national outbreak

investigation and rapid response

teams

Country staff: Health Promotion and

Communication (MoH, MoAg, FAO,

UNICEF, WHO)

Training Programmes EPIET,

Veterinary Services, GOARN,

Response Partners (IFRC)

Sub-national and national outbreak

investigation and rapid response

teams

Country staff: Health Promotion and

Communication (MoH, MoAg, FAO,

UNICEF, WHO)

Training Programmes EPIET,

Veterinary Services, GOARN,

Response Partners (IFRC)iStockphoto

FAO Risk Communication Seminar, 14 April 2011

We essentially have

to turn public health

on its head

iStockphoto

FAO Risk Communication Seminar, 14 April 2011

Strong local level

ownership and response

supported by national and

international partners

FAO Risk Communication Seminar, 14 April 2011

� Disease outbreaks can have huge economic costs and equally devastating social costs. Understanding behaviour and society is critical

� We must shift how we understand and apply "communications" and embed a "communication perspective" into behavioural and social interventions as a key pillar in outbreak response strategies

� We need to build capacity at critical points to support a more informed, participatory, coordinated and appropriate response

In Summary….

FAO Risk Communication Seminar, 14 April 2011

Wash your hands

Keep away from dead animals and birds

Report sick animals and humans

Cook food thoroughly before eating

We must look beyond technical

accuracy to behavioural efficacy,

otherwise we may end up with

what a colleague at WHO called,

“a shopping list of control

measures but no understanding

of how to implement them.”