why is storytelling key? - cuna councils€¦ · storytelling connects cuna marketing &...

Why is storytelling key?

Examples of great storytellers

Elizabeth Gilbert, author of Eat, Pray, LoveTook a journey of self-discovery and wrote a best-selling book that connected with millions of people world-wide.

Pixar StudiesModern day storytellers using state-of-the-art tools to share stories that make you feel all the feels.

Walt DisneyCreated a magical empire that’s wildly successful while giving people hope and sparking imagination.

TELLING YOUR BRAND’S STORY

Be consistent

Clear message

Build drama

Invite guests into your story

Share the spotlight

Who tells a good story online?

• Brands that shine!

Skittles

Oreo

Go Pro

Your blog

Facebook

Twitter

Instagram

Linkedin

Tools to help tell your story

Seen.coEvery hashtag tells a story

Seen automatically collects and ranks the best media for any event

StorifyGathers social media content from around the internet

Create your own storyline with images and social media posts

Socially shareable

VideoYouTube

Vine

Native upload to Facebook

Twitter

Instagram

Live streaming videoPeriscope

Facebook Live

Google+ Hangouts

Blab

Canva for designCreate a brand kit

Saves your designs for reuse

Work with a designer or team

TrelloGet organized

Works on desktop, tablet, and smartphone