why people use the mobile web in japan...and some really crazy stuff

Why People use the Mobile Web in Japan

Christopher Billich

m-daysMünchen, 21./22.1.2009

Why People use the Mobile Web in Japanand some Really Crazy Stuff

Christopher Billich

m-daysMünchen, 21./22.1.2009

102 million mobile subscribers

9 in 10 use theMobile Web

4 in 5 of them on 3G4 in 5 of them on 3G

Why that is

istockphoto.com

Operators: benevolent dictators

Little device fragmentation

Unwalled Gardens

Revenue sharefavoring contentowners

istockphoto.com

More than 1/3 of data users on “All you can eat” plans

istockphoto.com

The Low Entry Barrier Fitness Center Pricing Model

This ...

... will never happen here.

The other ones hopefully will.

Recent Favorites

The Holy Grail of Mobile CRM

“Keyword Advertising”

Location-based eBay for Zeitarbeit

Hello Kitty is watching you

The QR Code Multilevel Scam

iPhone: Missing Extras

The Half-Naked Truth

Phone Call Olympics

The Shameless Advertising

Part

1. Research

The Shameless Advertising

Part

1. Research

2. Mobile Strategy Workshops

The Shameless Advertising

Part

1. Research

2. Mobile Strategy Workshops

3. Investment Advisory

The Shameless Advertising

Part

1. Research

2. Mobile Strategy Workshops

3. Investment Advisory

4. Business Facilitation

The Shameless Advertising

Part

The Shameless Advertising

Part

If you come to Japan,

If you come to Japan,I’ll let you play with my phone.

Danke.

billich@infinita.co.jp