willoughby packaging

P A C K A G I N G | P O I N T O F S A L E | C O M M U N I C A T I O N S

designs packaging that sells.

From initial concepts and product naming to branding,

commercialization and merchandising, our design process

is focused on engaging customers across every touch point

of the shopping experience. We bring innovative ideas,

heightened emotion and meaningful stories to consumer

packaged goods. Let us take what makes your brand special

and make it irresistible.

Willoughby Design Barn, our creative retreat located in Platte County, Missouri.

Willoughby is recognized by industry peers

as one of the leading flobal design firms.

Willoughby has helped clients

connect with women for more than 30 years. Women make

85% of consumer purchasing decisions for their families,

businesses and themselves. As a woman-owned firm, we

know this audience well.

We specialize in brand strategy and identities, consumer

packaged goods and retail experiences. With clients ranging

from small entrepreneurial companies to international leaders,

we have deep experience collaborating with in-house teams to

refresh, invigorate and manage brands.

We designed the Dictionary of Brand from A to Z.

These are some of the great brands we’ve worked with.

TM

F U L L C O L O R L O G O O N E C O L O R L O G O G R E Y S C A L E L O G O

How do you design an organic

skincare brand to feel

eco-friendly & luxurious?

Organicare

How do you infuse the personality of a

beloved style maveninto a premium brand of artisan paints?

Mary Carol Artisan Paints

Lee Jeans

How do you design labeling to

attract and differentiateon the retail floor?

Après Peau

How do you design a signature boutique product around

l iving and givingthat captures a flair for clean, modern style?

How do you promote the solution to a fashion emergency

with a smile?

Playtex Stop the Slip

Osmia Organics

How do you create a feminine, eco–friendlybrand that reflects the philosphy behind the products?

Feng

How do you design product for a

retail boutique conceptthat fuses Asian influences with western style?

How do you re-imagine everyday chocolate as a

ready-to-give addition to any gift?

Hershey’s Kisses

Hershey’s Kisses

Nestle: Jamba Juice

How do you bottle an energetic retail experience for the grocery aisle?

How do you refresh a product as simpleas sliced bread for today’s mom?

How do you partner with a cause to create anemotional connection with a brand?

Wonder Bread Promotions

How do you reintroduce a legacy brand to

engage today’s consumers?

Retro Wonder Bread

Retro Hostess Twinkies

How do you inspire people to treat their furry friends with

nutritious and whimsical doggie delights?

Three Dog Bakery

How do you package crafting

materials to feel like

luxury jewels?

EK Success Brands

How do you design an eco-friendly paper line that brings

style and sustainability to the mass market?

New Leaf Paper

New Leaf Paper

How do you transform a child’s crafting brand into an exciting toy that

moms and kids love?

Perler Beads Funfusion

How do you create new products for an iconic brand that

connect emotionally with each new generation?

Hallmark Cards

How do you turn everyday groceries into inspirational packages

of hope, compassion, optimism and love?

NET WT 28OZ(1LB 12OZ) 794g

How do you fix a tomato? With tomato paste!!!

What kind of bug comes out at night?

A nightling bug!!!

What is a bee's favorite dance? The Bee Bop!!!

Who writes ghost stories? A ghost writer!!!

Did you hear the peach Joke?? It was pityful!!!

LAUGHS

HAHA

HA

NEW!

PUT ITHERE!

Willoughby tablescape for DIFFA’s Dining by Design Showcase

How do you create a product

that has it all: style,convenience and

sustainability?

Willobag

A N N W I L L O U G H B Y | president and chief creative officer

Guided by her ongoing mission to make a difference in the world through design, Ann’s creative oversight is always set on the big picture. A passionate designer, Ann has built Willoughby Design into one of the most respected branding firms in the U.S.

Willoughby Design headquarters, located in Kansas City, Missouri.

M E G A N S T E P H E N S | principal, brand voice

Megan specializes in people-centered design thinking. She guides the creative process by defining what makes each brand special to consumers and then bringing emotion to the story. Megan has been responsible for strategic development and client satisfaction for more than 14 years at Willoughby.

K A T Y B R I G G S | principal, brand strategy

Katy brings nearly 20 years of retail advertising/marketing experience to Willoughby with an emphasis on strategy and brand development. She is a strategic thinker with a driving curiosity to uncover insights. Katy has both agency and client-side experience.

Z A C K S H U B K A G E L | principal, brand experience

Zack, bringing over ten years of design experience, specializes in the creation of innovative, branded environments that engage audiences at every touchpoint. Zack is also a champion for sustainability and encouraging considered design choices.

I N T R I G U E D ? W E H O P E S O .

Contact

Megan Stephens

Pr incipal , Brand Voice

mstephens@willoughbydesign.com

816.979.3016

est. 1978 | staff of 15 creatives | affiliations: aiga, aaf, designer’s accord