"winning in the digital world" masterclass by peter fisk, part 1 of 4
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Winning in the
di i l ld digital world
(part 1/4)Peter Fisk, CEO of GeniusWorks
Author of Marketing Genius
(part 1/4)
Copyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com
Author of Marketing Genius
Winning in thePart 1. Digital World
• Times of crisis and change, winners and losersPower shifts and the digital revolution g
digital world
• Power shifts and the digital revolution• Technology and communications 2.0 and 3.0• Amazon and Zappos, Nokia and GiffGaff• What will you do? : Digital Vision 2020
Part 2. Digital Brands
• Digital people: natives ,immigrants and others• Harnessing the groundswell, embracing networks • Brands in connected, collaborative, communities
Part 3. Digital Marketing
• Nike+ and Nintendo Wii, T-Mobile and M-Pesa• What will you do? : Digital brand 2012
• Reinventing marketing around the 7 digital Cs• Propositions, conversations and relationships• Search, readers, pages, links, blogs, tweets, etc• Coca Cola and Fedex, Threadless and Turkcell
Part 4. Digital Impact
• What will you do? : Integrated marketing 2010
• Migrating customers to the digital worldg g g• Integrating digital initiatives and experiences• Delivering, measuring and evolving digital impact• Apple iTunes and Dove, Tchibo and O2• What will you do? : Marketing Priorities 2010
Copyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com
Innovators
AdaptorsConnectors
Three kinds of winnersCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com
Restart BUSINESSin times of crisis and change
• West to East• Mass to Niche• Volume to Profit
Crisis as opportunityCrisis as opportunity
• From Edison and Gates• Green• Women
Net orks• Networks• To Aldi and Zopa
Redefining markets
• From Swatch and Apple• Purpose• Audience• Propositions• To Karla and Nokia• To Karla and Nokia
Changing business models
• From IBM and Skypeyp• Partners• Channels• Services• To Air Asia and Current TVNetwork power : Current TV
Copyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com
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Innovators
AdaptorsConnectors
Three kinds of winnersCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com
Innovators
AdaptorsConnectors
Three kinds of winnersCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com
Every yearWe destroy 44 million acres of forestWe lose 100 million acres of farmlandWe create 15 million acres of new desertWe use 160 billion tons of waterOur population rise towards 9 billionThe rich get richerWe want more
Green powerCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com
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Green power : EnviroProductsCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com
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EastCHIME ... China, India, Middle East$2.2 trillion consumer spending in China by 2015
Globality
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2.5 billion people with mobile phonesGlobality p p p13% of world’s population are migrants
Ageing in Japan the people over 75 year oldsexpected to increase by 36% in 10 years
GRINGenetics, robotics, internet, nanotechand implications for work and lifestyles
Environment Climate change and resource depletion - peak oil peak people
Seismic trends
peak oil, peak people
Copyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com
In a digital world you could do anything ...Copyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com
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... choose your market strategyCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com
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Future of mobile communicationsCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com
THE CHANGING LANDSCAPE
Digital convergenceCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com
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Content, Transaction, IntelligenceCopyright Peter Fisk 2009peterfisk@peterfisk.comwww.theGeniusWorks.com
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