women vets campaign deck - squarespacevets+campaign+deck.pdf · terminal)learning) objective)...
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!for!Women!Veterans!
!THE$CAPSTONE$OF$
SECOND!SERVICE!WEEK!DECEMBER$6$1$12,$2014$
• Veterans:$25,196,000$• Women$Veterans:$1,483,600$• Women$Veterans$who$have$served$
in$Congress:$5$$– Tammy$Duckworth$(incumbent),$
Tulsi$Gabbard$(incumbent),$Heather$Wilson,$Sandy$Adams,$Catherine$Small$Long$
• About$30$women$veterans$serve$in$state$legislatures$
$
Women$Vets$in$PoliVcs$–$$
Facts$&$Figures$
• Americans$30145$who$have$served$in$the$military:$7%$1$Members$of$Congress$30145$who$have$served$in$the$military:$18%$
• Women$30145$who$have$served$in$the$military:$$2%$1$Congresswomen!30:45!who!have!served!in!the!military:!28.5%!
2$
Curriculum!Design!
ObjecLve!–$Provide$every$a\endee$with$the$necessary$skills$to$begin$a$campaign$$
Strategy!–$Using$the$combined$experVse$of$Veterans$Campaign$and$the$Center$for$American$Women$in$PoliVcs,$create$a$Women$Veterans$candidate$training$program$building$on$top$of$the$advanced$Veterans$Campaign$training$workshop$!
Curriculum$Design$
Women$Veterans$Campaign$
Online$Learning$Modules$(Fidelis)$
Advanced$Veterans$Campaign$Training$
Veterans$Campaign$Workshop$
4$
!
Curriculum!Design!Team!• Veterans!Campaign/Second!Service!!
– Nancy!Bocskor,!Author,!Professional!Fundraiser!and!Adjunct!Professor!!– Hon.!Blair!Milo,!Mayor!of!LaPorte,!IN!and!Navy!Veteran!– Simone!LighYoot,!Air!Force!veteran,!Ann!Arbor!School!Board!member,!Obama!
Appointee!– Seth!Lynn,!Adjunct!Professor!of!Leg.!Affairs,!Exec.!Director!of!Veterans!Campaign!
!
• The!Center!for!American!Women!in!PoliLcs!(CAWP)$1$A$Rutgers$University$program$whose$mission$is$to$promote$greater$knowledge$and$understanding$about$women's$parVcipaVon$in$poliVcs$and$government,$and$to$enhance$women's$influence$and$leadership$in$public$life.$CAWP$houses$Ready$to$Run,$a$naVonal$network$of$candidate$recruitment$and$training$programs$commi\ed$to$elecVng$more$women$to$public$office.$$– Debbie!Walsh,!Director!of!CAWP!– Jean!Sinzdak,!Director!of!the!Program!for!Women!Public!Officials!at!CAWP!!
Curriculum$Design$
5$
Curriculum$Design$
!
Terminal)Learning)Objective)
Online)Component)Modules)
Women)Veterans)Campaign)/)Second)Service)Week)Practical)Application)
Have)a)realistic,)executable)campaign)plan)
"!Campaign!plan!basics!"!Choosing!a!district!"!Laying!the!groundwork!for!your!campaign!
"!Student!campaign!plan!presentations!&!critiques!"!Using!“big!data”!to!target!voters!
Have)a)realistic,)executable)fundraising)
plan)
"!Intro!to!fundraising!!"!Creating!a!budget!"!Recruiting!a!finance!committee!"!Building!a!donor!list!"!Fundraising!strategies!for!veterans!
"!Student!fundraising!plan!presentations!&!critiques!"!Hands"on!practice!–!dialing!for!dollars!!
Understand)how)to)effectively)communicate)
your)message)
"!Choosing!3"5!contrasting!issues!"!Writing!your!stump!speech!"!Writing!your!“elevator!speech”!"!Communicating!with!media!"!Preparing!for!debates!"!Answering!The!Question!(why!are!you!running?)!
"!Campaign!speech!presentations!and!critiques!"!Mock!interviews!"!Mock!candidate!debates!!"!Creating!a!video!testimonial!
6$
!
Curriculum$Design$
!
Terminal)Learning)Objective)
Online)Component)Modules)
Women)Veterans)Campaign)/)Second)Service)Week)Practical)Application)
Understand)the)basics)of)how)to)use)social)media)
platforms)to)your)advantage)
"!Building!a!Facebook!strategy!"!Twitter!basics!"!Designing!a!campaign!website!!
"!Building!a!campaign!website!"!Grassroots!campaigning!on!Facebook!"!Using!Twitter!effectively!!!
Understand)effective)strategies)for)veteran)
candidates))
"!“Bulletproofing”!your!service!record!"!Service!record!FOIA!requests!"!Self"oppo!research!"!Building!a!military!and!veteran!family!coalition!!
"!Preparing!and!evaluating!individual!strategies!to!neutralize!service!record!attacks!"!Reviewing!FOIA!results!with!oppo!research!professional!!!
7$
$$
• Rep.!Tammy!Duckworth,!Congresswoman$and$NaVonal$Guard$Officer$
• Rep.!Tulsi!Gabbard,$Congresswoman$and$Army$Reserve$Officer$
• Rep.!Heather!Wilson,$Former$Congresswoman,$Air$Force$vet,$and$Rhodes$Scholar$
• Martha!McSally,$Air$Force$vet$and$Congressional$candidate$
• Rep.!Ann!Marie!Buerkle,$former$GOP$RepresentaVve!
Probable$Keynote$Speakers$
8$
• First1ever$candidate$guidebook$for$veterans$
• Wri\en$by$the$Veterans$Campaign$instructor$cadre$
• Provided$for$all$workshop$a\endees$
The$Candidate’s$Field$Manual$
• We$are$adding$a$new$chapter$specifically$for$women$veteran$candidates$
9$
Pre1Workshop$Online$Training$
• We$have$been$working$with$Fidelis$EducaVon,$an$online$training$plaform$designed$for$training$veterans$
• We$plan$to$put$a$porVon$of$the$Veterans$Campaign$curriculum$online$this$summer,$allowing$parVcipants$to$learn$the$basics$of$campaigning$and$be$mentored$by$the$Veterans$Campaign$instructor$cadre$prior$to$the$December$workshop$
• The$online$courses$will$include$Fundraising,$Veterans$in$PoliVcs,$and$Women$Veterans$in$PoliVcs$
10$
Second!Service!Week!2014!
DECEMBER 6-7, 2014 VETERANS CAMPAIGN TRAINING WORKSHOP 9 a.m. – 6 p.m. Jack Morton Auditorium at George Washington University DECEMBER 8-10, 2014 ADVANCED VETERANS CAMPAIGN WORKSHOP 9 a.m. – 6 p.m. The Reserve Officers Association on Capitol Hill DECEMBER 10, 2014 PRESS CONFERENCE: VETERAN CANDIDATES IN THE 2014 ELECTION 3 p.m. – 5 p.m. The National Press Club
DECEMBER 10, 2014 CONGRESSIONAL HAIL & FAREWELL RECEPTION 6 p.m. – 9 p.m. Renaissance Washington DC Hotel DECEMBER 11-12, 2014 WOMEN VETERANS CAMPAIGN WORKSHOP 9 a.m. – 6 p.m. The Hall of States Building on Capitol Hill DECEMBER 13, 2014 ARMY NAVY SECOND SERVICE TAILGATER 11 a.m. – 3 p.m. M&T Bank Stadium Parking Lot, Baltimore, MD
Second$Service$Week$Event$Highlights$
12$
Veterans!Campaign!Training!Workshops!cover$the$basics$of$campaigning$including$preparing$to$run,$fundraising,$media$relaVons,$field$operaVons,$as$well$as$veteran1specific$subjects$such$as$communicaVng$a$candidate’s$service$record$and$building$a$veteran$coaliVon.$!
• We$have$hosted$8$workshops$in$the$past$4$years$$
• Enrollment$has$ranged$from$401150$a\endees$
• 6$workshop$alumni$have$won$elecVons$
Mayor$Blair$Milo,$Veterans$Campaign$Alum$and$Navy$Veteran$
Workshop$panel$with$RepresentaVves$Tim$Walz,$Tom$Rooney,$and$Ann$Marie$Buerkle$
Veterans$Campaign$Training$Workshop$
Dec.$617$
13$
The!Advanced!Veterans!Campaign!Training!Program!builds$upon$what$students$have$learned$in$the$online$plaform$and$at$the$Veterans$Campaign$workshop$and$puts$it$into$pracVce$with$hands1on$training$to$prepare$a\endees$for$the$campaign$trail$• A\endees$will$visit$with$members$of$Congress,$learn$how$to$seek$poliVcal$appointments,$and$have$the$
opportunity$to$receive$candidate$training$from$a$progressive$or$conservaVve$perspecVve$from$one$of$our$partner$organizaVons$
$
Advanced$Veterans$Campaign$Training$
Dec.$8110$
$
Learning!ObjecLves!–$We$asked$numerous$veteran$candidates$and$elected$officials$what$they$wish$they$had$been$prepared$for$before$embarking$on$the$campaign$trail$and,$based$on$their$responses,$we$designed$the$Advanced$Veterans$Campaign$Training$Program.$$A\endees$will$come$away$with$the$following:$• An$executable$campaign$plan$• A$fundraising$plan$and$pracVce$“making$the$ask”$• A$well1rehearsed$stump$speech$&$elevator$speech,$and$
pracVce$conducVng$media$interviews$and$candidate$debates$• A$well1designed$campaign$website,$facebook$page,$twi\er$
handle,$and$email$• A$voter1targeVng$strategy$• A$thorough$military$record$review$with$strategies$to$
neutralize$service$record$a\acks$$ 14$
Press$Conference:$“2014$ElecVon$$Field$Report”$
During$the$last$two$elecVons,$Veterans$Campaign$and$Second$Service$compiled$a$database$of$veteran$candidates,$researched$numerous$races,$and$provided$analysis$of$veteran$candidacies$to$major$media$outlets.$$This$year$we$plan$to$issue$a$formal$“2014$ElecVon$Field$Report,”$discussing$veteran$candidates,$evaluaVng$their$communicaVons$strategies,$and$providing$other$analysis.$We$plan$to$release$our$report$at$a$press$conference$on$Wednesday,$December$10th,$as$part$of$the$Advanced$Veterans$Campaign$Training.$$$Our$2012$elecVon$analysis$was$received$by$the$media$with$great$interest,$including$the$following$arVcles:$• Associated*Press:$“Ba\le1tested,$Female$War$Veterans$Run$For$Congress,”$Aug.$
23,$2012$• Fox*News:*“Many$Iraq,$Afghanistan$war$veterans$choosing$‘second$service,’’$Sep.$
20,$2012$• Washington*Times:*“More$veterans$on$poliVcal$ba\lefield:$Ex1servicemen$
aiming$to$grow$ranks$on$Hill,”$Sep.$30$2012$• Military*Times:*“Tuesday$Could$Mean$More$Vets$in$Congress,”$Nov.$5,$2012$• Stars*&*Stripes:*“Veterans$of$Recent$Wars$Running$for$Office$in$Record$
Numbers,”$Nov.$5,$2012$• New*York*Times:$“An$Almost1Sure$Winner:$The$Ranks$of$House$Service$
Veterans,”$Nov.$5,$2012$• USA*Today:*“Fewer$veterans$to$serve$in$Congress$in$2013,”$Nov.$7,$2012$• CNN:*“Iraq$and$Afghan$War$Vets$Win$ElecVons,”$Nov.$10,$2012$• Newsmax:*“9$Iraq,$Afghanistan$Veterans$Headed$to$Congress,”$Nov.$12,$2012$ 15$
• A$Hail$&$Farewell$is$a$military$tradiVon$wherein$incoming$and$deparVng$officers$are$honored$
• The$Congressional$Hail$&$Farewell$will$honor$those$newly$elected$and$reVring$members$of$Congress$who$have$served$in$the$military$
• The$event$will$also$honor$newly$elected$Veterans$Campaign$alums$at$all$levels$of$government,$as$well$as$the$parVcipants$in$the$Women$Veterans$Campaign$training$program$
• Key!Individuals!–!Barb!Widen!and!Lisa!Datoc!(Datoc:Widen!Associates)!
Congressional$$Hail$&$Farewell$RecepVon$
16$
Geeng!the!Word!Out!
• As$we$are$not$aware$of$any$organizaVons$that$cater$specifically$to$women$veterans$who$are$interested$in$geong$involved$in$public$life,$this$promises$to$be$a$unique$and$innovaVve$event$
• However,$our$biggest$challenge$will$likely$be$idenVfying$interested$women$veterans$and$informing$them$about$the$workshop$
Geong$the$word$out$
• To$meet$this$challenge,$we$plan$to$leverage$the$reach$of$already1exisVng$groups$focused$on$individuals$interested$in$on$poliVcal$leadership,$women’s$issues,$and$veterans’$service$! Our$target$demographic$is$the$intersecVon$of$these$three$interest$areas$
18$
!Women!Veterans!OrganizaLons:$$• American$Women$Veterans$(Michelle$
Racicot)$• CalVets$(Lindsey$Sin)$• Sea$Service$Leadership$AssociaVon$
(Rosie$Goscinski)$• Women$Veterans$InteracVve$(Ginger$
Miller)$• Army$Women’s$FoundaVon$(Peggy$
Trossen)$• Center$for$Women$Veterans$–$
Department$of$the$V.A.$(Be\y$Moseley$Brown)$
$
$
$Veterans’!PoliLcal!&!Leadership!OrganizaLons:$$• Pat$Tillman$FoundaVon$(Michelle$
McCarthy)$• The$Mission$ConVnues$(Eric$Greitens)$• VoteVets.org$(Jon$Soltz)$• Concerned$Veterans$of$America$(Pete$
Hegseth)$• VetPac$(JusVn$Ford)$• Iraq$&$Afghanistan$Veterans$for$
Congress$(Kieran$Lalor)$• Vets$for$Freedom$(Wade$Zirkle)$• Combat$Veterans$for$Congress$
(Joseph$John)$$$
Partner$OrganizaVons$Helping$to$Promote$
the$Workshop$
19$
!Veterans’!OrganizaLons:$• Veterans$of$Foreign$Wars$(Ryan$Gallucci)$• American$Legion$(Louis$Celli)$• Military$Officers$AssociaVon$of$America$
(Phil$Odom)$• Reserve$Officers$AssociaVon$(Lani$
Burne\)$• Student$Veterans$of$America$(Angela$
Xhakolli)$• Iraq$&$Afghanistan$Veterans$of$America$
(Laura$AugusVne)$$• AssociaVon$of$the$US$Army$(Bill$Loper)$• AMVETS$(Dianne$Zuma\o)$• Disabled$American$Veterans$(Paul$
Varela)$
$$
!Women’s!PoliLcal/Leadership!OrganizaLons:$$• White$House$Equal$Futures$Partnership$
(Sarah$Hurwitz)$$• Yale$Women’s$Campaign$School$• Running$Start$(Susannah$Wellford)$$• Emily’s$List$(Muthoni$Wambu)$• Maggie’s$List$(Sandy$Mortham)$• Women’s$Campaign$Fund$&$She$Should$
Run$(Clare$Bresnahan)$• Women$and$Public$Policy$Program,$
Harvard$Kennedy$School$(Victoria$Budson)$
PoliLcal/Leadership!OrganizaLons:$$• GW$University$Graduate$School$of$PoliVcal$
Management$(Lara$Brown)$• Truman$NaVonal$Security$Project$(Michael$
Breen)$• Leadership$InsVtute$(Steve$Su\on)$$
$$
Partner$OrganizaVons$Helping$to$Promote$
the$Workshop$
20$
QuesLons?!
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