wordcamp philippines 2012 wordpress and seo presentation

WordPress and SEO

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2012 WordCamp Philippines

Kim Tyrone Agapito

WordPressInstallation

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NO

Fantastico

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NO

SimpleScripts

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NO

Softaculous

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NO

Auto Installers

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WP Manual InstallTake Total ControlOnly a Minute or Two LongerReduce Security VulnerabilitiesReduce Installation BugsReduce Update Conflict and BugsFuture Proof Yourself and Your Blog

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KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

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Secret key to invalidate cookies Helps you recover hacked blog

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Put it in your config.php Upload via FTP

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Basic Optimization in site title: Keyword vs Branding Don’t use admin as username to increase security

Site Security

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Site Title Optimization

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Site Security

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Site Title Optimization

http://bit.ly/hackedwpKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

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Basic Optimization in site title: Keyword vs Branding Tagline or Description: more for users, less SEO Decide www vs non-www

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Set feed to summary unless you want to feed scrapers All others self-explanatory

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Attempt to notify: send pingbacks, bad for shared host All others self-explanatory

On-Page Protection

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Set to private until you and your site is ready

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An important SEO factor Can easily trigger spam flag

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ProxyListIP.com Hundreds of posts per day

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Keyword in URL

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Site Security

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Site Title Optimization

On-Page Protection

Keyword in URL

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Guest post hub w/ article directory posting frequencyThousands of posts can mean trouble for wrong

permalink structure

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Number string is %day%%seconds%Once it reaches thousands of posts, it won’t have SQL

problemsNews sites, WP powered article directories, classifieds

sites etc

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Uses %day%Hundreds to few thousands won’t be a problem

Permalink StructureLight on WP DB / Reduce SQL

Queries, Post TablesShouldn’t start with %category%, %tag%%postname%, %author%

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Permalink Structure %year% The year of the post, four digits

%monthnum% Month of the year %day% Day of the month %hour% Hour of the day %minute% Minute of the hour %second% Second of the minute

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SEO Friendly URL

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Usability

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Site Speed

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DB Optimization

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Site Security

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Site Title Optimization

On-Page Protection

Keyword in URL

SEO Friendly URL

Usability

Site Speed

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DB Optimization

Not All Themes are Created Equal

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On-Page SEO Factors Affected by Theme:

A LOTKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

On-Page SEO Factors Affected by Theme:

TITLESKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

On-Page SEO Factors Affected by Theme:

KEYWORDSKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

On-Page SEO Factors Affected by Theme:

HTML TAGSKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

On-Page SEO Factors Affected by Theme:

NAVIGATIONKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

On-Page SEO Factors Affected by Theme:

LINKINGKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

On-Page SEO Factors Affected by Theme:

LINK ATTRIBUTEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

On-Page SEO Factors Affected by Theme:

MARKUPSKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

On-Page SEO Factors Affected by Theme:

HTML CODEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

On-Page SEO Factors Affected by Theme:

CSS CODEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

On-Page SEO Factors Affected by Theme:

META DATAKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

On-Page SEO Factors Affected by Theme:

BOUNCE RATEKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

On-Page SEO Factors Affected by Theme:

CONTENT FOLDKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

On-Page SEO Factors Affected by Theme:ALMOST

EVERYTHINGKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

Ultimate WP SEO Theme is a Myth

Ultimate WP SEO Plugin is a MythIt’s the CAREFUL Combination and Integration of Theme + Plugin that

is close to Reality

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OptimizedWP Theme

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YES

Light

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YES

Simple

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YES

Responsive

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YES

Flexible

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YES

Widgetized

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YES

Not Encrypted

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YES

Pro Coded

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YES

Clean

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YES

Compatible

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Optimized Web Design

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KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

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<hx> tags are very importantMake sure you don’t use them for aesthetic purposes

ONLY<h1-3> tags on titles, subtitles, kickers

<strong> on keywordsUse different styling / elements on sidebar labels

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http://bit.ly/html5seo

Optimized HTML Tags

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robots.txt content

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Optimized SE Instruction

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Coding+WP Plugins

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Natural, not spammyTitle must compliment the description, description must

compliment the keywordsVery powerful plugin, a bit “resource hog”

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KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

KimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

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Optimized Meta Data

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Optimized Pages

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Very lightweight Sitemap PluginPerfect for blogs or sites with thousands to millions of

postsDeveloper is a nice guy

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Segmented sitemaps for posts, pages, categories etc Less stress to server and target crawler Really scalable

Sitemap XML

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AuthorRankGoogle Ranking Signal

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Google AuthorRank

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Social Integration

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Your blog pings crawlers / bots everytime you make a change on itAdd something on the blogroll - pingEdit your footer - pingEdit a post - pingApprove a comment - pingExcessive pings = spam

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Regulates the number of times you ping servers per x minuteBetter ping services managementBetter control of crawl rate

Optimized Pinging

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Wrong: clickable image for no reason

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Wastes a click - literally Wastes a visitor, increases bounce rate

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Javascript code : Remove Links on Images Improves CTR to more important links: CTA, Content, Ads

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Image Optimization

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Visitors will have another chance NOT to leave your websiteImproves CTRImproves engagementImproves bounce rate

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Benefit from content scrapersCatch content thieves

Scraper Protection

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Improve Internal Linking StructureBuilds authority, PR etc

Improved Internal Linking

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Content on Top, Code Below

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Monitor your website’s loading performanceEmails you personalized alerts

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Homepage Loading Speed

Single Page Loading Speed

Users Leave a Site if it hasn’t Load in:

4 SecondsKimoftheWorld.com gplus.to/searchspecialist @kimoftheworld

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Page Load Speed

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Site Security

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Site Title Optimization

On-Page Protection

Keyword in URL

SEO Friendly URL

Usability

Site Speed

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DB Optimization

Optimized Web Design

Optimized HTML Tags

Optimized SE Instructions

Optimized Meta Data

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Optimized Pages / Post Pages

Sitemap XML

Google AuthorRank

Social Integration

Optimized Pinging

Image Optimization

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Scraper Protection

Improved Internal Linking

Content on Top, Code Below

Page Load Speed

THANK YOU!

KimoftheWorld.com

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fb.com/kimtyroneagapito

@kimoftheworld

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