wordpress and e-commerce

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The process of setting up an e-commerce system on WordPress, focusing on WooCommerce and FoxyShop + FoxyCart, from start to selling.

TRANSCRIPT

Easy Less MaddeningE-Commerce on WordPress

Monday, February 17, 14

MisconceptionsE-Commerce is easy.

E-Commerce just takes a plugin.

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The Basics

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Customer Products

Getting customers to your products

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Product Types

DonationSubscriptionDownloads

Virtual Tangible

Simple productVariable productProduct bundle

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Customer Products

But this is commerce, so how do we get paid?

$$$

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Website

CustomerShopping

Cart

Transaction

Confirmation

Basic customer interaction

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Website

Security(SSL)Shopping

Cart Transaction

Confirmation

Protecting your customers (and you)

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How do I save the customer’s credit card information?

You don’t!

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PCI ComplianceDifferent merchants may require different

levels of PCI compliance.Almost all of this depends on your server

and cart choice.http://docs.woothemes.com/document/pci-dss-compliance-and-woocommerce/

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Transaction

Validation

Converting the transaction into money

Authentication(Payment Gateway)

Bank(PaymentProcessor)

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Popular Payment GatewaysPayPalStripe

Authorize.net

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Get Your Requirements Together First

What types of products are you selling?Does your host provide SSL?

Which payment gateway are you using?Who is your payment processor?

What shipping methods are you using?Do you need to charge taxes?

Monday, February 17, 14

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Website

Security(SSL)Shopping

Cart Checkout

Confirmation

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WooCommerce RequiresSSL (unless you are using PayPal or Stripe)

Payment GatewayAppropriate Gateway Extension

Merchant Account

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WooCommerce CostsFREE! (nope)

SSL (if needed)Make sure you have the paid extensions!

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WooCommerce ProsPresentation is fluid

URL of cart is consistentTons of integration across other plugins

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Secure ServerWebsite

Shopping Cart

ConfirmationCheckout

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FoxyCart RequiresPayment GatewayMerchant Account

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FoxyCart CostsFoxyShop is really freeFoxyCart is $15/month + per transaction fee

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FoxyCart ProsNo need to setup SSL

Cart can be styled to look like your site

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Hidden costs of any solutionPayment Gateway expense

Payment Processor transaction fees

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Other optionsGravityForms

Easy Digital Downloads

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Woo Walkthrough

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WooCommerce GotchasEvery item and variation must have a price.

Work out image dimensions before entering products!

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So how do I manage all these orders?

FoxyShop - OrderDeskWooCommerce - TradeGecko

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Get Your Requirements Together First

What types of products are you selling?Does your host provide SSL?

Which payment gateway are you using?Who is your payment processor?

What shipping methods are you using?Do you need to charge taxes?

Monday, February 17, 14

@sprclldrkenneth@sprclldr.com

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