working with travel bloggers

Post on 29-Jun-2015

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Short presentation given about how to find good travel bloggers and work with them to an industry group in London.

TRANSCRIPT

Working with Travel Bloggers

Michael Hodsonwww.GoSeeWrite.com

michaelshodson@yahoo.com@GoSeeWrite on Twitter

Who am I?

Why Work With Bloggers?

Blogging verses more traditional media

Advantages of developing a relationship with bloggers

Marketing advantages – timing issues, content volume, social media and networking support, evergreen content, and ability to do promotional campaigns

Finding Us Professional Travel Bloggers Association (PTBA) -

travelbloggersassociation.com

TBEX Connect - tbexconnect.com

TBU Book of Travel Bloggers - bookoftravelbloggers.com

__________________________________

Navigate Media Group - navigatemediagroup.com

iAmbassador - iambassador.net

Best Family Travel Experts - bestfamilytravelexperts.com

Top 100 Bloggers via Brendan’s Adventures – www.brendansadventures.com/top-100/

Google Blog Search -- google.com/blogsearch

Working With Us

Blog trips – the first typical thought

Other alternatives

writing for your blog

photos

video

Consulting and tips on social media, contests, marketing, & website advice

Mechanics

The eye-test – trust your instincts when you look at a site

Ask your questions

Traffic statistics via screenshots

Previous posts from sponsored trips

Contact info from previous companies they have worked with, so you can contact them directly

As a note, this information is all available on the Professional Travel Bloggers Association website for those bloggers that are members

Deliverables – negotiate minimums from the trip (blog posts, FB updates, etc.)

Thanks

Feel free to contact me about any questions you have

Michael Hodson

michaelshodson@yahoo.com

GoSeeWrite.com

twitter.com/GoSeeWrite

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