finding and working with quality travel bloggers
DESCRIPTION
How to find good travel bloggers to work with, focusing on the benefits of joining the Professional Travel Bloggers Association (PTBA).TRANSCRIPT
How to find and evaluate good bloggers
What we will cover today
• A sea of travel bloggers but where are the good ones?
• Trust your gut: qualitative analysis• Looking at the numbers:
quantitative analysis and how blogs inflate numbers
• How the Professional Travel Bloggers Association (PTBA) can help you
Who are we
Michael Hodson@GoSeeWrite
Jennifer Miner@JenniferMiner
Qualitative Analysis
• Design• Self-hosted• Niche• Age of site• Frequency of posting• Appropriate content• Photo vs. video vs. text• Informational vs. narrative• Comments and interaction with readers
Social Media
• Numbers alone are NOT the key– What social media platforms do they use– Who are their followers– Are they contributing regularly– Are people interacting – is there
conversation or just broadcasting?
Facebook interaction
Twitter interaction
Navigating Quantitative Analytics
The Standard: Google Analytics
Before working with a blogger ask
• Statistics– Who reads them?– Google Analytics only
• References of people they have worked with in the past
• Example of previous press trip posts
The PTBA
The PTBA
• Formed to help develop travel blogging Formed to help develop travel blogging into profession with a set of professional into profession with a set of professional standardsstandards
• 50 bloggers and 10 industry members 50 bloggers and 10 industry members worked for 12 months to develop worked for 12 months to develop structurestructure
• Almost 250 blogging members right Almost 250 blogging members right now and growingnow and growing
• Located at Located at travelbloggersassociation.comtravelbloggersassociation.com
Customized search
• Search by location, language and nearly 40 niches
• Industry standard statistics for site evaluation
• Metrics for all social media platforms• RSS subscribers and newsletter
subscribers• Outside evaluation included (Klout,
PeerIndex, Kred)• Unlimited number of searches, using
any and all criteria you want
Search Engine
Blogger Profiles
Other Blogging Groups
• Navigate Media Group
• iAmbassador
• Eco Adventure Media
• Best Family Travel Experts
• Reiseblogger Kollektiv
