Travel Blogging

•My blogging journey•What’s blogging all about?•Which bloggers should I work with?•3 blogging campaigns

My blogging journey

Start writing articlesAbout my blogging journey

Launchmybloggingjourney.com

Ecuador river journey

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Move to WordpressHeatheronhertravels.com

Heatheronhertravelsblogspot.com

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Video &Podcasts

What’s travel blogging all about?

Individual Voice

Passion

Multi - media

Trust and Integrity

Community and

conversation

Frequently updated content

Passion for travelThings I’m passionate about..... Locations, food, friendship, family, fun, local culture

But there’s also.....hard work, writing, video editing, podcast production, admin

Individual perspectives on TBEX Copenhagen

MyDenmarkTV.com – video interview with TBEX organisers & local restaurateur

Nomadicchick.com – went to the Wallmans Cirkus cabaret show and kissed a stranger

ieatmypigeon.wordress.com – top 10 everything about TBEX and Copenhagen

Insidethetravellab.com – searches out the cosy hygge of Copenhagen

Trusted opinion and IntegrityHere’s what Karen Bryan of Europe a la Carte wrote about the Grange Hotel in York

“ my overriding impression was that of being cramped due to the sloping ceilings... I was left feeling distinctly underwhelmed. While room 38 was a pleasant room, there is no way I’d even rate The Grange Hotel York in the top 100 hotels in the UK”

“The public areas of the hotel do live up to the hype. The lobby had a beautiful staircase and the lounge with a coal fire in the evening was charming.”

“We were very sorry to read that you were disappointed with your bedroom but we do appreciate your favourable comments on other aspects of your stay at The Grange. “

“Are you saying that travel writers should only write gushing positive reviews if they accept freebies? That is not fair to the readers who will soon stop reading Europe a la Carte if they think that I’m a patsy. If readers go to a hotel which I’ve said is wonderful but isn’t I will lose credibility with readers. “

The hotel said In answering a critical commenter Karen said

Picasa

Multimedia

Travelcastnetwork

Smugmug

Travel blogExchange

Tripfilms

Flickr

VimeoPodcastsVideo

Photos

Facebook Twitter

Youtube

Itunes

Blogyfrog

TwitpicVideo

Photos

Digg Stumble

Community and ConversationExample of 19 responses

Frequently updated content

HoleintheDonut.com Travel-Wonders.com

Frequent updates = more traffic

Things to consider when deciding which travel bloggers to work with

Type of readership

Blog’s voice

Which media are

they strong in?

Quality and visual

appeal

TrafficSEO

Type of readership

Baby Boomer travel

Tech travel

Women’s travel

Family travel

Consumer travel issues

Backpacker travel

Blog’s voiceAs we took in the boutique hotel’s oak panelled lobby, parquet flooring and elegant stained glass stairwell, we felt as if we’d stumbled upon an intimate house party weekend, where one might expect cocktails in the library and Charlestons on the billiards table. Making a careful mental map of all candlestick locations (in case a murder was served later, alongside the petits fours), we headed to the bar – to order that coke and Scotch by the fireplace.

Cyprus is a Mediterranean island tucked roughly 50 kilometres south of Turkey, and while you may have heard of it, the complicated political situation there might have you in the dark about “North Cyprus”. The island, divided since 1974, operates as two completely separate states with only one internationally recognized. Here’s what you need to know about traveling to the north, a bit about the south, and introduction to the people in between.

Quality and visual appeal

Read the about page

Ways to

Connect

Attractive Header

Easy navigation

Adverts and products attractively presented

Who’s he linking to?

Which media is the blog strong in?

buzz

events #hashtagschatter

Twitpics

500 million active users

youthful

pagesgroups

conversationphotos

events

Writing

Video = SEO

Snapshot in time

Projecting personality

2-3 mins long

Pen-pictureNarrative or non-narrative

Story-tellingInspire or inform

Illustrate the story

Colour

beauty

Slideshows

Creative Commons

PodcastsPotential audience of

millions

Interviewssoundscenes

Background music

@WheresAndrew Galavanting.tv

Indietravelpodcast

Amateur Traveler

HoleintheDonut

Traffic and following

Use of SEONomadicMatt.com

Holeinthedonut.com

•Titles•Permalinks•Opening•Keywords•Tags•Links

Interesting travel blogging campaigns

Finnair – Rethink Quality

Easyjet – 15 hr blogger challenge

Creative Tourist, Manchester

What I liked about these campaigns

• Integrated campaign•Used different blogging voices•Captured the content•Use of multi media•Community feedback

Thanks for listening

You can find me;Heatheronhertravels.com My bloggingjourney.comTwitter; @heathercowper Facebook page; HeatheronhertravelsEmail; heather@heatheronhertravels.com

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My blogging journey What makes blogs unique

Cool campaignsWhich blogger to work withVoice Visuals MediaReadership SEO

Traffic

Passion IntegrityIndividual

voice

Conversation

Frequently updated Multi

Media