wwf packaging and environment - fsc deutschland · asia 41 world average 55 source: environmental...

WWF-

packaging

and

environment

2014-05-13 WWF - packaging and environment Seite: 2

WWF is in over100 countries, on5 continents

+100

WWF was foundedIn 1961

1961

WWF has over5,000 staff worldwide

+5000

WWF has over5 million supporters

+5M

Photo: © Michel Roggo / WWF-Canon

WWF Germany

What’s WWFs role?

WWF's mission is the conservation of nature. Using the best available scientific knowledge…

…building a future in which human needs are met in harmony with nature.

2014-05-13 WWF - packaging and environment Seite: 3

Environment

paper /packaging

ink

Forest / certification

recyclingCO2 / landfill

water

2014-05-13 WWF - packaging and environment Seite: 4

Environment

paper /packaging

ink

Forest / certification

recyclingCO2 / landfill

water

2014-05-13 WWF - packaging and environment Seite: 5

• In 50 years almost 50 % of the worlds forests disapeared

• 13 Million hectares every year

• 15 to 20 % of CO2 emissions are due to deforestation

2014-05-13 WWF - packaging and environment Seite: 6

2014-05-13 WWF - packaging and environment Seite: 7

WWF - The Living Forests ReportComparison of gross deforestation under the Do Nothing Scenario, Target Scenario, Target Delayed Scenario and Half Measures Scenario

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Paper consumption

2020

500 Mio t

20051961

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Pulp and paper industry:

• Consumes 40 % of the annual industrial wood harvest

• Expects to double production until 2050

• Is the second most energy-intensive industry sector

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Paper consumption per capita and year

North America

229

Latin America43

Western Europe

179

Africa8

Asia41

World Average55

Source: Environmental Paper Network, State of the Paper Industry 2011 Report

2014-05-13 WWF - packaging and environment Seite: 11

Environment

paper /packaging

ink

Forest / certification

recyclingCO2 / landfill

water

2014-05-13 WWF - packaging and environment Seite: 12

100%10% 20% 30% 40% 50%0% 70% 80% 90%0%

60%

20%

40%

80%

60%

100% Fresh fiber

Recovered fiber

Recycling

Source: J.Pöyry World Fibre Outlook up to 2025 (2009 edition), VPT analysis

2014-05-13 WWF - packaging and environment Seite: 13

Chemical pulpimport

pulpproduction

Paper production

22 Mio. tonnes

40 % graphic paper50 % packagingSanitary paperSpecial paper

Paper consumption

20 Mio. tonnes40 % packaging

RecoveredPaper

15 Mio. tonnes

Paper export

12 Mio. tonnes

Paper import

10 Mio. tonnes

Export

Expo

rt

Impo

rt

Export

Import

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market survey - packaging

• WWF Germany survey

• Increasing interest of thepackaging sector

• Leading packaging companiesalready changed the total procurement to recycled (blueangel) and certified (FSC)

• Increasing interest of retailer

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• Fairer distribution (10 % consume 50 % paper)• Reduce wasteful consumption• Increase recycling (paper - 2000: 43%, 2010: 53%) • New plantations in the right place• Expanding the production in well managed forests

Forest certification (FSC)• Technological advances (same protection from less packaging

material; less CO2 per tonne of paper…)

2014-05-13 WWF - packaging and environment Seite: 16

Paper analysis - MTH

Zusammenfassung: http://www.wri.org/stories/2011/01/qa-fiber-testing-paper-and-lacey-act

2014-05-13 WWF - packaging and environment Seite: 17

WWF paper analysis – MTH

1. WWF study on childrens books 2009

2. WWF study on childrens books 2012

3. WWF PR on post cards etc. 2013

Packaging is partly covered by EUTR

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Paper analysis - MTH

2014-05-13 WWF - packaging and environment Seite: 19

Robin Wood paper analysis

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Greenpeace 2011MTH in Mattel packaging

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Environment

paper /packaging

ink

Forest / certification

recyclingCO2 / landfill

water

2014-05-13 WWF - packaging and environment Seite: 22

Mineral oil in recycling material

• 74 mg of oil on suggar cube – same amount was found in e.g. 1 kg noddles

• Mineral oil mostly coming fromnewspaper-ink

• Mineral oil diffuse from recycledpackaging into food

WWF recommends to substitute toxiccomponents in the ink instead creatingnew barriers

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Mineral oil in recycling material

2014-05-13 WWF - packaging and environment Seite: 24

Information• Check-Your-Paper

free database - ranked paper products; http://checkyourpaper.panda.org/

• WWF Int.: www.panda.org/paper

• WWF - living forest report: http://wwf.panda.org/what_we_do/how_we_work/conservation/forests/publications/living_forests_report/

• NGO network focusing on paper: http://environmentalpaper.org/

2014-05-13 WWF - packaging and environment Seite: 25

With the first trees cut– culture starts.

With the last trees cut– culture ends. Gustave Flaubert; (French Poet, 1821 – 1880)