yimf 2013 museum transformation in the digital age
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Museum Transformation in the Digital Age
Tijana Tasich, Digital Production Lead, Tate@teengily
Copyright: Nam Jun Paik
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
“All progress is change.”John Co4on Dana, founder of the Newark Museum, wrote in 1926 in his essay ‘In a Changing World Should Museums Change?’
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Back in the 1920s...
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Back in the 1920s...
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Back in the 1920s...
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Back in the 1920s...
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Back in the 1920s...
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Back in the 1920s...
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
World Brain: ‘a depot where knowledge and ideas are received, sorted, summarized, digested, clarified and compared’ H. G. Wells, 1937
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
World Brain: ‘a depot where knowledge and ideas are received, sorted, summarized, digested, clarified and compared’ H. G. Wells, 1937
The future brought digital technologies
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Today’s changing world
The future brought digital technologies
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Today’s changing world
The future brought digital technologies
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Today’s changing world
New temples of knowledge
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Copyright: Movie poster
Museums’ changing world: Collecting and presenting
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Educating and engaging
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Copyright: Imperial War Museum, London
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Hello CubeTate Modern London
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Copyright: Tate
Museums are not made for digital
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Copyright: Tate
Museums are not made for digital
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Copyright: Tate
Transforming for the digital age
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Copyright: Tate
Transforming for the digital age
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Digital transformation at Tate
Digital governance structure
Key performance indicators
One digital roadmap
Processes, policies and procedures
Operational frameworks
Expertise-sharing networks
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Copyright: Tijana Tasich
Define the problem
What is the organization trying to achieve?
Why do you need digital transformation?
How is this change likely to affect the organization?
How would this process look like in an ideal situation?
What could possibly go wrong?
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Success factorsBecome a networking organization
Establish shared objectives
Think strategically about digital
Focus on the mission, but listen to your audiences
Create digital leadership
Invest in digital capacity and competency building
Establish most efficient digital production processes
Rethink funding and financing procedures
Create and publish best quality content and experiences
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Copyright: Tate
Become a networking organization
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Participation starts inside the museum
Establish shared objectives
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Digital strategy isn’t, but strategic planning is a must!
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Focus on mission, but listen to your audiences
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Create digital leadership
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Invest in digital capacity and competency building
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Create and follow a digital roadmap
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Copyright: Tate
Establish digital production processes and procedures
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Copyright: Tate
Rethink funding and financing procedures
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Copyright: Young-Hae Chang Heavy Industries
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
Tijana Tasich@teengily
MUSEUM TRANSFORMATION IN THE DIGITAL AGE
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