young marketers 5 semi-final - #hangxom
Post on 16-Apr-2017
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TARGET AUDIENCEDemogeographicYoung people, 18 – 30 yrs old, HCM and Hanoi
PsychographicAmbitious, dynamic and result-oriented
BehavioralCare about their effortsTech-savvyStart working out and then quit after a few months
68% People who have intention and take
first action for working out
BUT…
54%Reduce working out time in the
following 3 months
36% Quit woking out in the
following 6 months
DRIVE-THROUGH GENERATIONPrefer clearly immediate results
INSIGHT“Things which takes much efforts and a
long time to see the result will make me
easily lose my patience and then give up”
I can’t feel the results after every time working out, Therefore,
I easily lose motivation and give up on working out.
“The result of working out is difficult
to realize, that’s why I lose motivation
to keep working”
OUR SOLUTION
Every effort for exercises BRINGS BACK
POSITIVE RESULTS IMMEDIATELY
and it will be A MOTIVATION TO TAKE NEXT
STEPS to achieve the final result they set.
KEY MESSAGE“EVERY SINGLE STEP MATTERS”
CREATIVE IDEA Introducing BADGES OF HONOR
EXECUTION PLATFORM –DIGITAL PET RAISINGUtilize your hard earned step counts for something more than just tracking
Badges show the immediate
results and honor them
Introducing BADGES OF HONORRecord their movement routine
Intergrate with mobile apps through accleration
sensor and bluetooth technology
HOW wilL IT WORK?
HOW wilL IT WORK?introducing
BADGES OF HONOR
MOBILE APPLICATIONCombines the function of a pedometer with the engagement of a
virtual pet. The more steps you take, the more you may help your friends/ pets
complete missions, reach their goals along with your own fitness goals
INTERACTIVE BOOTHSHow we show their positive results immediately
PHASe 1HOW CAN WE EXECUTE THIS IDEA?
PLAYGROUND OUTSIDE – tools for exercises/ challenges
BITI’S HUNTER BOOTH – Badges distribution
Complete the challenges to receive BADGES OF HONOR
Ask to download mobile apps
Show how apps and badge work
Recap the flow and activities of interactive booth
Organizing challenges & mini games to engage
people to get badges
SUPPORTING TACTICSKOLs, PR, Google Adwords
EVERY SINGLE STEP MATTERS
Let’s take action to achieve your goals
SOCIAL MEDIA
PHASe 2HOW CAN WE EXECUTE THIS IDEA?
PHOTOS ALBUM: “BADGES OF HONOR”Users can create their picture from mobile apps
Create the album “ BADGE OF HONOR” to recognize youngsters
SOCIAL MEDIAHow we honor their achievements to encourage them
Gather the youngster and honor their achievements
Take pictures with pets & sign for commitment
EVENT & GALLERY: “BADGES OF HONOR”
Run with their
pets in reality &
gain more
benefits in apps
GALLERY
THANK YOU
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