your 1m coffee shop. - nestléour idea of customization does not stop at beverages. nescafÉ milano...
Post on 19-Mar-2020
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How about enriching your business with a completerange of specialty coffee beverages? All you need is 1m2 and the new NESCAFÉ Milano Lounge.
A complete specialty beverage solution that makes your specialty coffee success astonishingly simple.
Your1m2
coffee sHop.
It tAkesA small spAceto buIldA
success.big
Yourchallenges. OurSOLutiON.
23
An innovative self-served machine.simplicity, efficiency, customization.
Our exclusive ProCare assistance.Technical, commercial and marketing support.
1 Premium ingredients.coffee, milk, chocolate.
Our 3 key pillars
Make room for success.
One square metre. a small space with a big cost: thousands of dollars of yearly rent. What if you could turn it into a source of revenue? You can, by hosting the new nescaFÉ Milano loungein your facility: the world’s smallest and most flexible coffee solution, enabling you to serve barista-style beverages with no hassle.
The new machine is also very simple for you.
nescaFÉ Milano lounge is self served and its maintenance is
extremely easy. since the preparation takes place in the cup,
no internal cleaning is required: a little wiping and rinsing is
enough to keep it fully functional.
And of course, our ProCare assistance program will always
be by your side for all your needs.
let’s talk about opportunity. the specialty coffee category is growingconstantly. consumers are getting more and more demanding in terms of quality, customization and consistency; they are not easy to satisfy,but once they find what they are looking for, they are loyal. NescAfÉ Milano lounge is your chance to pamper them and join this profitable market.
TIMes arechangIng.SEiZE tHEOPPOrtuNitY.
coFFee shoP salesare expected to grow by 16%
over 2012-2016.
grab Your share oF ThIs groWIng MarkeT.
source: consumer Foodservice: euromonitor 2012
2x averagelatte macchiato price vs standard coffee
$
$ $+16%
20122016
specialty coffee drinkers
are younger and more
affluent than black-coffee
drinkers and they are
forming their brand
loyalties now.
I WanT To dELigHt MY CuStOMErS WITh everYcuP.
“
In independent market research conducted in europeand Japan, consumers told us they loved nescaFÉ Milano lounge.
“the quality is exceptional. the richness, frothiness, taste and smell are amazing!”
“it is a whole experience rather than just a coffee”
“i love the number of options and the fact that i can customize”
Enjoyed by consumers all over the world
“ MYcusToMers WanT tHEir COFFEE,tHEir wAY.
a skinny latte? a cappuccino with just a touch more milk?
Whatever specialty coffee your customers desire,
you can serve it with nescaFÉ Milano lounge:
one machine, hundreds of delicious customization options
to indulge everyone with their favourite beverage.
One square meter, hundreds of options
SkiMMEd MiLk
WHITE COFFEE
COFFEEI’D LIKE A HOT DRINK
CAPPUCCINO
DRINK CAPPUCINO
COFFEE
AMERICANO
LESS COFFEEMORE MILK
HOT EXTRA SHOT
CHOCOLAtE
COFFEECHOCOLAtE
CAPPUCCiNOCAPPUCiNO
MocHALUNGO
COLD
teAESPRESSOLATTE
MILK
More shoTs
AMEriCANO
AMEriCANO
MORE lAtte
drINk espresso
COFFEE
Mocha
MOrE or less MIlk driNk ESPrESSO
Make IT sTronger COLd wAtEr i`d LikE A SkiNNY LAttE
i wANtSiMPLiCitYFor MYsTaFF.
“
nescaFÉ Milano lounge is self-served.This means that you will never be bothered by daily maintenancechores. You will only have to dedicate a few minutes a day to keep it fully operational.
As the beverage is prepared directly in-cup, no daily
internal cleaning is required. A little wiping and
rinsing is all your staff needs to do.
No mess, no hassle. ultimate simplicity.
easier than easy
I WanTThe coFFeesoluTIontO Fit MYbuSiNESSNEEdS.
“
No up-front capital investment is necessary. No additional staff is required. the machine pays for itself in as little as six cups a day. right from day one, your 1m2 coffee shop will show all of its potential to grant you an outstanding commercial success.
convenience stores, bakeries, cafeterias... the choice
between a paper or porcelain cup and table top or
free standing machine will create a perfectly customized
solution, tailored to your needs. Maybe with some tea as well!
Your machine, your way
The touchscreen can be
customized to attract
your customers’ attention.
upload your own videos
and make nescaFÉ Milano
lounge an engaging
endorser of your facility’s
specialities!
i wANttO drivESALES InvoluMe &value.
“
our idea of customization does not stop at beverages.
NescAfÉ Milano lounge allows you to mould your
menus for different day parts, in order to widen
your opportunities for profit and growth.
The touchscreen is your true
“window of opportunity”.
by uploading your own
promotional material, you can
further increase your sales. create
your bundles or your day specials.
Beverages and beyond
“ I WanT To have EvErYtHiNg uNdErCONtrOL.
ensure that your nescaFÉ Milano lounge
is always performing at its best. Through
a wireless connection, you will be able to
simplify operations, e.g. check the machine
is always working ready to serve beverages
and ensure that you are never out of products.
The touchscreen allows you to evaluate your
sales performance, through an easy and
efficient built-in beverage analysis system.
by monitoring your customers’ preferences,
you will be able to optimize your offers
and enhance your revenues.
An eyeon your sales…
…and an eyeon the machine.
by choosing NescAfÉ Milano, you join a world where products are just part of a bigger picture. the expertise granted by Nestlé Professionalwill become a valuable asset on your side, not only in terms of ingredients and machines, but also as far as timely and reliable post-sales servicesare concerned.
kEEP ONgrOwiNgWITh usbY YoursIde.
Through the services of Procare, our dedicated assistance program, nestlé Professional
will prove to be your most valuable partner in the years to come. With Procare,
we will support you with technical and commercial assistance.
Just as you will pamper your customers, we will pamper you.
PerformanceEvaluation
PromotionalSupport
Menu and RecipeDevelopment
QualityAssurance
MachineMaintenance
... and more!
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