your introduction to the north easts hotels association

Welcome to a new type of Sustainable Network

The well is empty

The tap has run dry

For too long we have been addicted

Addicted to public sector funding

And now we are told to kick the habit without the methadone

Its cold turkey time

In tomorrow’s tourism

It’s not the big that eat the small

Its the fast that eat the slow

15 years ago McKinsey and Co accused tourism agencies of being ‘unfocused’

Identifying the Key Priorities for Government and its Tourism Agencies to Improve Britain’s Performance in the World Tourism Industry

McKinsey put Britain’s poor tourism performance down to market failure in

10 key areas

1 An inability to respond to last minute demand

2 Difficulties in bookability and signalling price transparency

3 Mismatch in supply and demand

4 Ineffective quality grading schemes

5 Poor value for money in hotels

6 An oversupply of bed stock

7 Inadequate research evidence

8 Market Fragmentation

9 The industry has a high unit cost base and low unit profitability

10 Tourism agencies are unfocused

We believe most of these market failures have been eliminated

However…..

High unit cost and low unit profitability continues

The market is still fragmented

Research still has little relevance to business

Tourism agencies are still unfocused

Suppose public sector funding over the past forty years has actually held us back?

Suppose the industry has moved on, but we haven’t?

The Coalition Government has told us what it thinks

> Reduce the tourism sector’s dependence on taxpayer funding

> Streamline quangos

> The private sector should take charge of their own priorities, management, investment and funding mechanisms

> Need for strong, new and independent tourism bodies

> Governance of tourism bodies will rest with the local private sector

> Resulting in tourism bodies that are..

He says work more closely with the private sector

That means understanding and sharing the culture, thinking and language of the private sector

“It is not from the benevolence of the butcher, the brewer or the baker that we expect our dinner, but from their regard to their own self-interest”

History tells us

Business is simple. Find a gap. Work it. Most ideas fall short. Some work. Do more of what works. If it works big, others quickly copy. Then do something else.

The trick is to be always finding the

gap

The private sector sees its role as selling stuff

Business believes DMOs should stimulate destination awareness

Leaving them to close the booking

It sees the public sector role as managing the destination its infrastructure and public realm

The public sector excels in partnership working

The private sector finds it easier and simpler to work alone

For the private sector, collaboration is hard. Making it work is challenging.

A partnership is only worthwhile if it adds to the total of what two or more businesses can achieve

Opportunities are elusive but always there to be grasped

This is where it began for us over 2 years ago

We predicted……

The writing was on the wall

Marketing would stall

Room occupancy would flat line

Competition would increase

Each slice of the cake would get smaller

All at a time when the gap between the public and private sectors have never been

wider

The Hotel Association moved from an informal coalition to a Joint Venture

We started off with a small idea

And it just grew

For years our hotels had built moats between themselves and their competitors.

Now they build bridges

Barriers between businesses which used to be solid and absolute are now permeable.

Today the most successful tourism businesses build bridges

Financially Sustainabl

e

Independent Voice

No offices and no payroll

Marketing

focused

It began with Visioning

Attention Interest Desire Action

Awareness of the Destination

Closure

DMOsHotel Association

We did not want to be a tourist board

Give / Get?

80% Social

Networks

Scalable Digital

Platform

Informal Coalition

Premises, People and Suppliers

Beamish Hall, Bowburn Hall, Copthorne Hotel, Close House, County by Thistle Hotel, Durham University, Grey Street Hotel, Hardwick Hall, Holiday Inn, Hotel du Vin, Jurys Inns, Linden Hall Hotel, Malmaison, Marriott Gosforth Park Hotel, Marriott MetroCentre, Marriott Sunderland, Marriott Durham, Matfen Hall Hotel, Newcastle/Gateshead Hilton, Newgate Hotel, Novotel, Premier Inn, Radisson Blu, Ramside Hall Hotel, Rockliffe Hall Hotel, Seaham Hall Hotel, Staybridge Suites, Thistle Middlesbrough, Village Hotel

Annual Excellence Awards

Brand Identity

Business Planning

eCRM

Secure intranet

Job Opportunities and Careers Guidance

Last Minute Offers

Industry News

Market Intelligence

Media and Membership Management

Partner Opportunities

SEO

Social Networking tools

Supplier Directory

Trade Communications

Website Planning Design Build Publication

We use a range of tools to manage our interests:

The Supply Chain makes no financial contribution in winning visitors to a hotel or destination

We asked. Why not?We have over 1000 potential member suppliers

Bakery, bread, desserts, confectionary, Beverages, wines, beers, spirits, minerals, water, Cash and carry products, Cutlery, crockery, glassware, china, Fish, shellfish, Fruit and vegetables,

Glasses, wine buckets, coasters, ashtrays, Groceries, tea, coffee, dairy, Kitchen, ovens, stoves, ranges, fryers, hot plates, refrigeration, dishwashers, knives, pans, chopping boards, Meat,

butchery, game, bacon and ham curers, poultry, organic, Audio visual, multimedia, conference staging, microphones, lighting, Exhibition displays, Meeting flipcharts, projectors, pencils, pads,

lecterns, presentation boards, projection screens, Electricity, supply, appliances, energy saving, Environmental impacts, Gas, supply, appliances, energy saving, Heat, light, power,

electricity, gas, oil, LPG, solar, Water, water saving, Bathrooms, baths, showers, bidets, cabinets, curtains, controls, fitting, Bed, mattresses, headboards, cots, Décor, carpets, curtains,

bedspreads, duvets, pillows, pictures, mirrors, tea/coffee making, trouser press, hairdryers, irons, ironing boards, safe deposit, coat hangers, racks, lockers, Design, Disability signage,

bedroom access, wheel chairs, Display cases, information racks, Doors, door locks, numbers, signs, Floral displays, plants, Furniture, dining, bedroom, lounge, outdoor, reception, Ice machine, bucket, In-room entertainment, TVs, multimedia, Keys/key tags, Lamps, lights, shades, light bulbs, Seating, lounge, bedroom, banqueting, office, bar, garden, Tables,

banquet, buffet, coffee, cocktail, lamp, TV, Carpet sweepers, Carts, linen, luggage, maids, trolleys, Cleaning materials, detergent, dish wash, carpet cleaning, deodorants, dusters, drain cleaning, mending kits, stationery, mops, deodorants, polish, do not disturb, soaps, toiletries,

First aid supplies, Laundry equipment, Linen hire, table linen, bed linen, towels, bathrobes, Rubbish disposal, bins, collection, Toilet rolls, tissues, paper towels, Uniforms, workwear,

badges, Exercise equipment, Golf buggies, greens maintenance, Leisure, pool, sauna, steam, changing rooms, lockers, Spa, beauty, hairdressing, manicure, massage, Accounting, auditing,

Advertising agencies, press and public relations, graphic design, After dinner speakers, Architects , Banks, credit cards, Energy consultants, Health and safety, Insurance, Interior

design, Outside contractors, computing, cleaning, steam cleaning, gardens, health and safety, marquee hire, graffiti removal, debt recovery, window cleaning, Party planners, Publicity, promotional materials, business cards, calendars, Rating valuers, Recruitment agencies,

Solicitors, licensing, employment, Stocktakers, Taxis, limo service, airport transfers, executive coach, car hire, Training, Web design, hosting, SEO, internet, Wedding organisers, cakes,

photographers, florists, printers, bands, entertainment, disco, dress hire, Cash registers, tills, Computer, software, hardware, printers, paper, inks, maintenance, Energy management

systems, Files, filing equipment, Property Management Systems, Stationery, print, brochures, guides, menus, payslips, purchase orders, invoices, forms, bills, ledgers, files, folders,

envelopes, letters, compliment slips.

Low•No Payroll•No Premises•Shared Risk

High•Leveraged Supplier Support

Becoming Financially SustainableRisk Opportunity

We believe if you understand the technology …

…it’s already obsolete

After two years our business has moved towards social networks

Social Networks have turned marketing upside down

We are now rebuilding our platforms to

encourage conversations

Our Suppliers are part of that conversation…

The busier we are the busier they are

Social Networks will enable suppliers to talk directly to……

……Chefs, Housekeepers, Maintenance Engineers etc.

When there is a critical mass of suppliers we will invite a range of other partners to join

Hotels

Visitor AttractionsPlaces to Eat Out

Events Organisers

Places to ShopTransport Operators

Suppliers

Hotels

Attractions

Restaurants

Events

Retailing

Transport Suppliers

Restaurants

The Partnership

Model

Members Management Group

Sales Group HR Group

Chefs Group Housekeeping Group

A Network..

…of Networks

A Network of Networks

Management Group

Sales Group

HR GroupChefs Group

We are independent

We are networked

We are practical and resourceful

We are business driven

We cover the North East

We have no offices

We have no employees – we use our own!

We are a not-for-profit partnership

We are financially sustainable

We welcome new thinking

Our Guiding Principles

Our Invitation to You

This is an invitation to help shape the future direction of the sectorThis is an invitation to grow your business in difficult timesThis invitation is strictly limited

We invite you to join our new type of thinking…

Join us at:

www.nehotels.co.uk