your social media blueprint: bringing it all together · today’s course handouts can be found at:...
Post on 28-May-2020
1 Views
Preview:
TRANSCRIPT
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Your Social Media Blueprint:
Bringing it all together
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Social Media IS Marketing
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Americans now spend about
23% of their time online, inside
Facebook or other social media,
according to a report from
Nielsen, the market and audience
research company.
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Remember:
“The end result
is always for a
meeting face to
face.”
4
“The end result is
always for a meeting face
to face.”
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
If you close your eyes, social
media is not going away
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
If you don’t create your own your
online presence it will be
created for you
Is it easy to “find” you online?
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
WHERE DO YOU NEED TO BE?
Establishing your presence
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Where are your Potential Clients?
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Everywhere … All the time
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Focusing on Your Locals
Balance it all by
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Blogging
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
$55,000 in Closed Sales
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Personal Plus Real Estate
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Youtube
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Website = Central Focus
Website and/or Blog
Facebook Personal
Facebook Business
Page
Linked In
Mail and Other
Enewsletters
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
http://marketing.grader.com
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Online Presence
Must Optional
• Website / Blog
• Google Profile
• Trulia / Zillow / Realtor
Profile
• Facebook – Personal
• Facebook – Business
• YouTube
• Google+
• Flickr
• Yelp
• FourSquare
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
WEBSITE / BLOG
Update 3 x Weekly
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Website Check List
– 3 times/week
• Post content
• Update information
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
PROFILES
Update your Profiles Quarterly
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Current Picture
Current BIO
Links to your Website
Update your Connections
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Twice a Month
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
LinkedIn Check List- Monthly
Make connections
Update your status
Participate in Group Conversation
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Profile - Page - Group
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
FACEBOOK - PERSONAL
Daily
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Personal Plus Real Estate
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Facebook Check List- Daily
Update your Status
Comment / Like statuses of Locals
Make new connections
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
FACEBOOK – BUSINESS
PAGE
Daily
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Facebook Check List- Daily
Update your Status
When you link – use your website/blog
“Be your Business Page” and comment/like
on local postings and companies
Post Photos and Information on the
community you serve
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Be your Business Pages
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Have less than 100 fans
• Don’t be discouraged
• People are LURKERS
• 90% who read your comment will not
– Like
– Engage
– Share
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Optional:
Twitter : Update and Engage daily
Google+: Update and Engage daily
Flickr: Upload photos, comment, participate in
groups weekly
YouTube: Post local video content weekly
Yelp: as you can
FourSquare: as you can
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
USE THE TOOLS
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Online Activity
35
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Use the Tools – Social Media Plan
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Use the Tools – Editorial Calendar
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Content Creation & Management
• Articles
• Photos
• Video / Audio
• Contests
• Blog posts
Content
• Blogs
• Social Media
• Video Sites
• Slideshare
• Issuu
Tools • Social Networks
• Blog / Website
• Mobile Apps
• Enewsletter
• Webinars
Distribute
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Seek Help
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Top Ways to Engage Fans
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Top Ways to Engage Fans
Create posts
that spark
conversati
on or
create
emotion
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Insider Information
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Questions
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
• Let your
pictures do
the talking
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Top Ways to Engage Fans
• Have a
clear call
to action
– Tell
your fans
what you
want
them to
do!
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Polls – Short Messages
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Fill in the Blank
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Photo Friday
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Content
• Create
Content that
is easy to
share
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
What about your Raving Fans
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Action steps
• Confidential 5/2010 • 10
• Listen, Engage
• Find your Raving Fans
• Decide on the tools
• Decide on the message
• Create an Ed Calendar
• Monitor, Analyze
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
Pick One Thing
• Which tools are you using now?
• Which tools do you want to be
more effective with?
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
"Formula for success:
Rise early, work hard,
strike oil." John Paul Getty
Today’s course Handouts can be found at:
www.learninglibrary.com/handouts
"It's easy to make a buck.
It's a lot tougher to make a
difference." Tom Brokaw
Amy@AmyChorew.com
@amychorew
top related