zift lead distribution examples
Post on 21-Dec-2014
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EXFO Lead Distribution
LEAD DISTRIBUTION CUSTOMER STORY
4. Understand Marketing ROI:
© 2013 Zift Solutions
• Vendor Challenges:• Inefficient lead distribution• Lack of data around partner results• Slow time to market
• Partner Challenges:• Limited analytics• Did not want to change established lead flow systems
Before Zift Syndicated Marketing Campaigns
• Visibility into all stages of distributor pipeline• Established conversion and sales benchmarks
After Zift Syndicated Marketing Campaigns
33%sales accepted
49%of inquiries sent to
sales
32%sales qualified 18%
Won
4. Understand Marketing ROI:
© 2013 Zift Solutions
EMAIL BASED WORKFLOW
Leads sent in email with detail and accept/reject
© 2013 Zift Solutions
Lead Rejection Screen
© 2013 Zift Solutions
Lead Reject Thank You
© 2013 Zift Solutions
REPORTING
Lead Distribution Report
© 2013 Zift Solutions
Lead Distribution Detail
Lead Distribution Detail (Continued)
Zift Product Areas
Zift123 Marketing Syndication Platform (for partners) ZiftMarcom Reporting and Content Management (for EXFO)
Dashboard
Analytics and Reporting
Slide 14
Confidential
Set and Forget
What Your Partners See
Distributor Results Campaign Effectiveness
Cost per Lead / ROMI / ROMAI
Confidential
What EXFO Sees
Contact Information
Jon Kaskey East Region Sales Manager 617-564-1810 jkaskey@ziftsolutions.com
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