1. AN E-BUSINESS PLAN PRESENTATION
ABC Cellular Phones Incorporated
E-Business ICTE 303
Group 5

2. Executive Summary
Cellular telephones have revolutionized the communications arena
The Ghanaian public have accepted the cellular phones as an essential and imperative tool for daily activities.
ABC Cellular Phones, Inc. is taking advantage of this opportunity to become a leading distributor of wireless communications products in Accra.
3. Mission
To offer our customers the highest quality cellular phone products and after-sales services.
4. Objectives
Target markets that will provide us with the greatest market penetration
Offer products and service packages that are priced appropriately for each segment of our market
Provide our customers with the Variety of brand and products
Our outlets will also be well designed and located and our product well advertised
5. Business Objectives
Company growth and increased profitability.
Become established as the leading distributor of cellular phones and wireless communications services.
Increase number of retail outlets in Accra and expand into new markets
To develop an E-Commerce solution that will not only improve profitability and company processes.
6. Financial Objectives
Create and increase revenue.
Increase company brand value.
7. Marketing Objectives
Increase marketing efforts.
Expand market reach.
Brand recognition.
Increase telemarketing efforts.
Online marketing priority.
8. Keys to Success
Provide excellent customer-centric service.
Grow and maintain a referral network of customers.
Focus expertisein GSM cellular phone sales.
Respond rapidlyto customer feedback (Positive or Negative).
9. Company Summary
ABC Cellular Phones, Inc. will offerGSM cellularphones,and cellular phones accessories.
We believe that with
our resolve to be the best,
willingness to try new things,
explore new opportunities and
stay at the edge of innovative service provision and product delivery,
ABC Cellular Phones will provide its customers with products and services second to none.
10. Company Ownership
The Company will be jointly and equally owned by the following;
Obafemi Adedamola Akin-Laguda
Enoch DelanyoDzomeku
Benjamin Appiah-Kubi
Regina Oteng
Kingsley Tetteh
Abigail Ernestina Quansah
11. Company Structure
Chairman/Chief Executive Officer (CEO):
Obafemi A. Akin-Laguda
Chief Operations Officer (COO):
Enoch DelanyoDzomeku
Chief Financial Officer (CFO):
Benjamin Appiah-Kubi
Chief Marketing Officer (CMO):
Regina Oteng
Chief Procurement Officer (CPO):
Kingsley Tetteh
Secretary Treasurer:
Abigail Ernestina Quansah
Of Counsel: To Be Announced
12. Company Structure (contd)
13. Start-up Summary
The owners will source investment of $10,000,000 as capital forABC Cellular Phones, Inc.
The company will then sourceinvestment (Loans or Otherwise) of anadditional when operation takes off in Year 1 of which the decision will lie with the CFO.
14. Products
GSM Cellular Phones: Motorola, Nokia, Sharp, Siemens,Samsung, Alcatel, Ericsson, Fujitsu, Hyundai, LG Electronics, and others.
Smart Phones: RIMsBlackberry, Apples iPhone, Googles Nexsus, Android phones and others.
Cellular Phone Accessories: Batteries, belt clips, cables (USB and Serials) and adapters, phone casings, and chargers.
15. Market Analysis Summary
Currently, the telecom industry is among the strongest growth industries and is responsible for huge gains in the capital markets in Ghana.
BMI forecasts that within the year 70% of the countrys total population of about 23 million will be subscribers to one of Ghanas six (6) mobile phone network operators.
Our company will try to take advantage of these developments and serve its customers with devices that take advantage of all these new trends and developments
16. Industry Analysis
MTN
The market leader, with 6.8 million subscribers (54%)
Tigo
2.9 million Subscribers (23 %)
Vodafone
1.65 million subscribers
Zain
890,000 Subscribers
Kasapa
400,000 Subscribers
Globacom is set to begin operation soon.
17. Competition and Buying Patterns
We found out that consumers do not usually bother with retail brand in product evaluation but with the manufacturer brand only
The needs to attract, acquire, leverage, and retain customers remains a primary concern to our business.
Revenue growth through customer acquisition and retention is important.
Our customers will associate our brand with quality and excellence through positive first impression and sustained top class customer services.
18. Competitive Edge
Location: Location will enables the company to cover a large and rapidly developing metropolitan populace.
Customer Service: Develop a customer-centric procedure for running the company.
E-Commerce: The Company will make an effort to enhance company revenue and operations through e-commerce solutions.
19. Target Market Segment Strategy
ABC Cellular Phones currentniche in its location, variety of products and expertise in serving the public will assure the viability of the enterprise.
Penetrate the market with new innovations and gadgets mainly with the younger generation, using advertisements and demonstrations.
To lure independent small sellers to join our effort.

20. Marketing: Strategy and Implementation Summary
Every person is a potential customer and all our potential markets will experience growth.
Marketing to one segment of the population will lead to an expansion in overall market growth.
21. Management Strategy
The management ofABC Cellular Phones, Inc. is made up of the
CEO-led Board of Directors,
aStore Manager
E-Store Manager and
fourother staff members who will be hired before operations begin;
a Store Room Attendant,
a Technical Officer and
two Store Front Attendants with one serving at the beginning as secretary/receptionist.
22. Operation Strategy:Store
The ABC Cellular Phones' store will operate 7 days a week. The stores opening hours will be officially 10:00 a.m. to 6:00 p.m. (Weekdays), 8:00a.m. to 8:00 p.m. (Saturdays) and 2:00 p.m. to 7:00 p.m. (Sundays).
23. Operation Strategy:E-Store
We intend to achieve competitive advantage over our competitors by integrating electronic commerce into our operations.
The company intends to use all electronic means available to it in enhancing the purchasing process for our customers. This would include an e-store, e-mail, electronic transaction system solution etc
24. E-Commerce Solution
E-Store Components: Website
The Company would outsource the design of our e-store site to an E-Commerce solution provider with a proven track record in the industry for developing efficient, effective and aesthetic web site.
Our developers would be told to design an E-Commerce site that not only allows us to sell our products online but enhance business operations.
25. E-Commerce Solution
E-Store Components: Network Infrastructure
The networks of our E-Store and our physical store would be integrated to provide a seamless collaboration between our online and offline operations.
26. Proposed Network Infrastructure
27. E-Commerce Solution
E-Store Components: Secured Network Infrastructure
The proposed network infrastructureis extremely unsecured and with the sensitivity of data we would be dealing with, it is imperative that we have a network infrastructure that shows our dedication to a safe, secured purchasing experience for our customers.
28. Proposed Network Infrastructure (Secured)
29. E-Commerce Solution
E-Store Components: Secured Network Infrastructure (contd)
The Demilitarized zone (DMZ) keeps all the servers whose services are to be made available to users on the internet away from the core of the network.
Adjoined to the DMZ is a network that offers encryption (DES mobile & RC6 PC), authentication (RADIUS) and intrusion detection services (IDS collects all the computer logs of all our nodes and analyze the data e.g. Dragon Squire) to the network.
The network Administrator is going to be a Multi-Homed node (have more than one Network Interface Card) so as to allow access to the entire network as well as the internet as the firewall shielding it from the DMZ does not allow access to the subnet to any packet from the internet.
30. E-Commerce Solution
E-Store Components: Payment System
Payment system for our online store is external to our network but as its capabilities influence the success of our business model, and so we have identified implement a very secure payment system which is the Secure Electronic Transmission (SET) model.
31. Payment System
32. E-Commerce Solution
E-Store Components: Payment System (contd)
Certificate Authority This is an entity that is trusted to issue X.509v3 public-key certificates for cardholders, merchants, and payment gateway.

Issuer This is a financial institution that provides our customer with the payment card. Ultimately, it is the issuer that is responsible for the payment of the debt of the cardholder.

Acquirer This is the financial institution that establishes an account for us and processes payment card authorizations and payments.
Payment Gateway- The payment gateway interfaces between SET and the existing bankcard payment networks for authorization and payment functions.
33. E-Commerce Solution
Network Overview
34. Marketing Strategy
Short-term marketing strategies include:

Purchasing Advertising

35. Bulletin Boards 36. Cut price Bonanzas 37. Bonuses and DiscountsLong-term marketing strategies include:

Opt-in Mailing Lists

38. Freebies 39. Special Offers for online newsletter Subscribers only