sample business plan presentation 10

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    BUSINESS PLAN WRITING

    WORKSHOP

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    Business Plan

    What? Roadmap

    Self-checking tool

    Funding tool

    Operating guide

    Why? 1,000,001questions

    Infinite number of possibilities

    Distractions galore

    How Long? 6-9 pages for the narrative, plus

    financials/ appendices

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    General Rules

    Make it an interesting read!

    Bullet points

    Balance creativity while still getting your point across Use short (1-3 sentence) paragraphs

    Be careful with using industry jargon

    Write with objectivity

    Consider using the third-person

    Focus more on initial future (1-2 years), less onlater years

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    Outline of a Business Plan

    Cover Sheet

    Executive Summary

    Table of Contents1) Statement of Purpose

    2) Company History

    3) Business Description4) Products and Services

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    Outline of a Business Plan

    5) Market Analysis

    a. Customers

    b. Competitionc. Marketing Strategy

    6) Management

    7) Operations8) Financial Plan

    9) Appendices

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    Cover Sheet

    Identity information

    The words Business Plan

    Your name and business name

    Company logo Address

    Telephone number

    Fax Number

    Email Address Web Address (URL)

    Submission date

    Looks vs. content

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    Executive Summary

    Most important part of the plan

    Concise explanation

    Venture objectives Market prospects

    Financial forecasts

    Sources and uses

    WRITTEN LAST

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    Table of Contents

    Include page numbers

    List of headings

    Major Subsections

    Same font!

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    Statement of Purpose

    The business plans objectives: financing oroperating guide

    Financing How much money is needed?

    What will the money be used for? How will the funds benefit the business? Why does this loan or investment make business sense? How will the funds be repaid?

    Operating guide Who will use it? Will it layout strategy plans? How will it be updated?

    Becoming self-sufficient

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    Sample: Statement of Purpose

    This business plan is written to secure financing in theamount of Rs.24,000, which will cover the following costs:

    Rs.10,000 in equipment

    Rs.14,000 in operating capital

    The loan will supplement the owners equity investment ofRs.20,000, and will be repaid beginning the month afterdisbursement according to lender terms. Funds will play a crucialrole in sustaining the business as the client base grows, and willallow the business to become self-sufficient by the beginning ofyear two.

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    Company History

    Mission Statement

    Basic product description

    Names of principals and brief background on each

    Legalities: business type

    Company location

    Number of employees

    Customer highlights

    Your niche and unique qualities

    Strategic alliances Awards and merits

    Company milestones (business formation, opening date, hiringemployees, revenue levels/ growth)

    1

    -3 year plan future milestones to reach (sales goals,

    hiringemployees)

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    Business Description

    Mission statement

    Legalities: business type

    Basic product or service description New, takeover, expansion, franchise

    General strategy plan List of planned milestones (business formation,

    opening date, hiring employees, reaching certainrevenue goals)

    Planned strategic alliances

    Work already done

    Experiencein the business

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    Products and Services

    Detailed description of products or services

    Indicate stage of development: in-process,

    prototypes, samples Patents or trademarks, legal contracts,

    licensing agreements, regulations,

    certifications

    The Brochure Section

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    Sample: Products and Services

    At ABC Building Blocks Child Care, we continually work toprovide the most well-balanced day care schedule possible forthe children. Every day is a mix of lesson time and free playwith a weekly theme, generally a number or letter.Most

    children arrive between 7:30 and 9:30am. The early arrivals eatbreakfast at the facility and then engage in free play as theother children arrive and join them. At 9:30, all of the childrensit down for a snack. All food served meets the guidelines setforth by the New York State Child and Adult Care Food

    Program. After snack, there is a lesson. Each day, the programbegins with the pledge of allegiance and then moves toactivities related to the calendar.

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    Market Analysis

    Industry analysis

    Customers: individual, business

    Competition Marketing Strategy

    Cite Sources!

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    Market Analysis: Customers

    Customer definition, consistency

    Individual customer demographics

    Location, age, gender, occupation Ethnic group, lifestyle, education, income

    Business customer demographics

    Sector, location, structure

    Sales level, distribution classification, number ofemployees

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    Sample: Market Analysis

    The child care industry is an ever expanding segment of todays businessworld necessitated by the increase in families who have two working parents.In Anytown and the surrounding areas, these individuals are predominantlybetween the ages of 30 and 45 years old with a median age of 36.6. Themajority have completed high school and many have varying degrees ofcollege education. While the dual incomes (most families earn between Rs.65,000 and Rs.100,000) provide some disposable income, approximately 65%

    have at least two children under the age of sixteen. These people are wealthyenough to be able to afford day care, but unlikely to have live-in help.

    Demographic research conducted uncovered the following: the population of children under the age of six years old is 5,307 within

    the surrounding three-mile radius parents of these children seek quality daycare with extended hours to

    accommodate long work days and schedulesABC Building Blocks will serve children under six years old, and open at 7:00amand remain open until 7:00pm. Parents can conveniently drop their children offon their way to work and pick them up on their way home.

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    Competition

    Rule of Three for Competitive Study

    Why your company is superior

    Trends in competitive companies

    Similar and dissimilar

    SWOT (strengths, weaknesses, opportunities, threats)

    Lessons learned

    Advertising

    Eye on the future

    Competitivegridandexplanation

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    Competitive GridCompetitorCompetitor Bobo Salon andBobo Salon and

    StylingStyling

    JohnnyJohnnys Hairs Hair BEST CUTSBEST CUTS

    OfferingsOfferings MenMens/women'ss/women'scut/styles/color permscut/styles/color perms

    MenMens cuts onlys cuts only MenMens/ womens/ womensscut/ style/ color/cut/ style/ color/permsperms

    Service PricesService Prices Starts at Rs.40Starts at Rs.40 Starts at Rs. 50Starts at Rs. 50 Starts at Rs. 30Starts at Rs. 30

    Retail PricesRetail Prices 100% markup100% markup 100% markup100% markup 75% markup75% markup

    LocationLocation High traffic, highlyHigh traffic, highlyvisiblevisible

    Moderate traffic,Moderate traffic,highly visiblehighly visible

    High traffic,High traffic,not visiblenot visible

    ExpertiseExpertise 20+years, up20+years, up--toto--datedatetrendstrends

    15+ years,15+ years,young hairstylistsyoung hairstylists

    13+ years, up13+ years, up--toto--date trendsdate trends

    ServiceService Set hours, littleSet hours, littleschedule flexibilityschedule flexibility

    Manager neverManager nevertherethere

    Custom hours toCustom hours tosuit clients needssuit clients needs

    TurnoverTurnover LowLow HighHigh Sole stylistSole stylist

    CapacityCapacity 11 active chairs11 active chairs 8 active chairs8 active chairs 1 active chair1 active chair

    Client BaseClient Base Over 4000Over 4000 ?? Over 300Over 300

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    Marketing Strategy

    Obtaining a profitable share of the entire

    marketplace

    Product: sellable aspects, brand image Pricing: cost-plus or economic value

    Placement

    Promotion

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    Sample: Marketing Strategy

    The area at which the day care is situated, is close to an ITpark.

    The residential area is bound to have young working coupleswith children who need to be kept in the day care center.

    Tying up with the builders during their advertisement of thebuilding will give enough visibility to the Day Care

    Since it is a win- win for the builders and us, the buildershave already agreed.

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    Management

    Job descriptions of the decision makers

    I do everything!

    Compensation, benefits Contribution and background as leverage to

    perform

    Advisory board

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    Production/ Operations

    Logistics

    plant location, facilities needed, space requirements,capital equipment needed, labor requirements

    If applicable: purchasing policy, quality controlprogram, inventory control system, production costbreakdown, subcontracts

    Environmental and other issues

    Further research and development

    What is done vs. what is TO BE done

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    Sample: Production/ Operations

    The Day care wil open at 7am each morning. The parents are

    allowed to drop their children from 7:30am. The children will get a warm breakfast at 8am. Post which ,

    learning sessions and activity sessions will be conducted.

    A short break at 10:30, where some biscuits will be provided to thechildren.

    The activity classes continue till 12 :30 pm, when the children willbreak for lunch. Nutritious lunch will be provided to all childrenpresent at lunch time.

    Children coming back from school will be received at theirrespective bus stands by attendants.

    The children, in house, can choose to nap or play as per their wish. At 5 :30, after a glass of milk, the children are escorted into the

    ground outside to play.

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    Parents may pick up their wards at any point

    of time.

    Extreme care is taken about hygiene duringcooking, cleaning, maintaining mattress, etc.

    Toilets are kept in perfect condition and

    special attention is taken for each child to betoilet trained and assisted.

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    Suppose one of you wants to

    build a tower. Will he not

    first sit down and estimate

    the cost to see if he has

    enough money to complete?- Luke 14:28

    Maximum sway at top caused by metal dilation: 18 cm (7 inches).

    Pressure on foundation: 4.1 to 4.5 kg per square centimeter

    15,000 iron pieces (excluding rivets).

    2.5 million rivets.

    40 tons of paint.

    1671 steps to the top.

    Maximum sway at top caused by wind: 12 cm (4.75 inches).

    Maximum sway at top caused by metal dilation: 18 cm (7 inches).

    Weight of elevator systems: 946,000 kg (1042.8 tons).

    Total weight: 8.56 million kg (9441 tons).

    Weight of foundations: 277,602 kg (306 tons).

    Size of base area: 10,281.96 square meters (2.54 acres).

    Cost of construction: 7.8 million francs ($1.5 million).

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    How Much $$$ Do I Need?

    Determine start up

    costs and estimate

    monthly operating costs

    to determine yourworking capital needs

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    Financing Your New Business

    Start up loans are verydifficult to obtain

    Chances are you have to relyon the funds you canpersonally raise

    Grants?! Sidebar here

    Matthew Lesko, NGC

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    What are the Requirements?

    An excellent personal and business credit

    record

    Adequate collateral Cash investment: generally 20-30% of total

    project

    Experience in the business you are starting

    A solid business plan

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    Financial Plan: Startup

    Budget Personnel (costs prior to opening)

    Occupancy (lease, rent, or mortgage)

    Legal/ Professional Fees

    Equipment Supplies

    Salary/ Wages

    Utilities

    Payroll Expenses

    Internet

    Licenses/ Permits

    Insurance

    Advertising/ Promotions

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    Financial Plan: Operating

    Budget Personnel

    Lease/ Rent/Mortgage

    Loan Payments

    Legal Fees Accounting

    Supplies

    Salaries/ Wages

    Dues/ Subscriptions/ Fees

    Repairs/ Maintenance

    Insurance

    Advertising/ Promotions

    Depreciation

    Payroll Expenses Internet

    Payroll Taxes

    Travel/ Entertainment

    Miscellaneous

    3-6Months of OperatingCapital

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    Financial Plan: Sources and Uses

    Sources of funds

    Details of requested financing

    Amount Use

    Terms

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    S O U R C E S & U S E S O F F U N D S

    S O U R C E S O F F U N D S

    IN V E S T M E N T C A P IT A L

    C a s h o n H a n dIn v e s t m e n t b y F o u n d e r

    I n v e s t m e n t b y O t h e r s

    In c e n t iv e s a n d G r a n t s

    D E B T C A P IT A L

    B a n k B u s i n e s s L o a n

    B a n k P e r s o n a l L o a n

    S B A G u a r a n t e e d L o a n

    O t h e r L o a n s

    T O T A L

    A P P L IC A T IO N O F F U N D S

    R e n t & S e cu r i t y D e p os i t s

    E q u i p m e n t / F i x t u r e s

    L e a s e h o l d I m p r o v e m e n t s

    I n i t i a l I n v e n t o r yW o r k i n g C a p it a l

    I n s u r a n c e

    P r o f e s s io n a l F e e s

    A d v e r t i s i n g

    S i g n a g e

    C o n t in g e n c y R e s e r v e

    T O T A L

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    CASH FLOW PROJECTION Year OneMonth 1 2 3 4 5 6 7 8 9 1 0 1 1 1 2 Total

    Cash In-Flows

    Sales

    Other Income

    Total In-Flows

    Cash Out-Flows

    Cost of Goods Sold

    Rent/ Mortgage

    Owner's Salary

    Other Salaries

    Advertising/ Promotion

    Utilities

    Loan Payments (current)

    Loan Payments (previous)Telephone

    Office Expense

    Dues/ Subscriptions

    Accounting

    Insurance

    Professional Fees

    Internet

    Repairs/ Maintenance

    Licenses/ Permits

    Travel/ EntertainmentLegal Fees

    Bank Charges

    Miscellaneous

    Total Out-Flows

    Beginning Cash Balance

    Ending Cash Balance

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    Appendices

    Supplemental materials Resumes of management team

    Past three years of tax returns

    Current bank statements

    Copies of existing loans or notes Interim income statement and balance sheet

    Personal financial statement

    Copies of legal documents

    Copies of potential contracts Letters of reference

    TOTAL PACKAGE FOR A LOAN APPLICATION

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    planning

    Summ ry Sli

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    Thank you!