business plan sample (presentation)
TRANSCRIPT
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BUSINESS PLAN
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TITLE OF THE BUSINESS PLAN: FOOD INDUSTRY
NAME OF THE BUSINESS & ADDRESS:T&T PARTNERSHIP,
NO 4,JALAN CENDERAWASIHTAMAN INDUSTRI SELANGOR,
58200,SHAH ALAM
SELANGOR DARUL EHSAN.
WRITER NAME: NOR SYAFIKA BT MOHAMAD
DATE OF SUBMISSION: 10th FEBRUARY 2010
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INTRODUCTION
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introduction
Name of the company : T&T Partnership
Nature of business : Food
Industry profile : Food Industry.
Location : Foyer FKP, USIM
Date of establish : 30 December
2009
Factor selecting the business : Have potentials togo furthers in this industry
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PURPOSE
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PURPOSE
This business plan was
prepared to make sure
that the business running
smoothly according to the
plan.
Other than that, this
business plan was
prepared because this
business have potential toprogress in the future.
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COMPANY BACKGROUND
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COMPANY BACKGROUND
Name : T&T Partnership
Address : Foyer FKP, USIM
E-mail : T&T.com.my
Tel. No : 09-4431700 Format Of business : Partnership
Type of business : Foods Selling
Date of establish : 30 December 2009
Name of bank : Bank Islam. Account Number : 00 008 08 0880808
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PARTNERS BACKGROUND
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GENERAL MANAGER
Name : Mohamad Subini Bin Abd. Samat
I/d : 910725-06-5681
Address : No, 41 Block 2 (F) KRTG 10, Pahang Darul
Makmur.
Phone number : 014- 5098646
Date of birth : 25 July 1991 Age : 18
Status : Single
Academic qualification : SPM
Courses attended : I-BEC
Skills : Selling and Promoting
Experienced : Trainer teacher
Present occupation : Student
Previous business : Food restaurant
E-mail : [email protected]
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ACCOUNT MANAGER
Name : Muhammad Rafiuddin Bin Ruslan.
I/d : 911118-08-5749
Address : Lot 4948 Laluan Sentang 18 RPT Sentang,
Batu Gajah.
Phone number : 013-5012602
Date of birth : 18 Nov 1991 Age : 18
Status : Single
Academic qualification : SPM
Courses attended : I-BEC
Skills : Financial
Experienced : Trainer in bank
Present occupation : Student
Previous business : -
E-mail
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OPERATION MANAGER
Name : Asma Bt. Othman Jalaluddin
I/d : 911003-85-5010
Address : No 4 Kuarters M, Al-Qurtubi, Taman Sri
Segambut, K.L.
Phone number : 013-3069262 Date of birth : 03 Oktober1991
Age : 18
Status : Single
Academic qualification : SPM
Courses attended : Accounting and I-BEC
Skills : Marketing
Experienced : Selling in at primary school
Present occupation : Student
Previous business : food business
E-mail : queenvio [email protected]
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SALES MANAGER
Name : Nur Athirah Bt. Mohd Noor
I/d : 910802-10-6070
Address : Lot PT 1100 Kg. Bantang, 35800 Slim Rivers
Phone number : 013-6391103
Date of birth : 2 August 1991
Age : 18 Status : Single
Academic qualification : SPM
Courses attended : I-BEC and INSKEN
Skills : Finance and selling
Experienced : Finance manager for entrepreneur club at secondary school
Present occupation : Student
Previous business : Pioneer Sdn. Bhd.
E-mail :[email protected]
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ADMINISTRATIVE MANAGER
Name : Nurliyana Bt. Abd. Nasir.
I/d : 910206-10-5856
Address : No-15, Lorong 12, Parit 1 Sg. Sireh, 45500 Tg. Karang
Phone number : 013-6780332
Date of birth : 6 February 1991
Age : 18 Status : Single
Academic qualification : SPM
Courses attended : I-BEC
Skills : -
Experienced : Working at stall on entrepreneurship day
Present occupation : Student
Previous business : -
E-mail : [email protected]
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ADMINISTRATIVE MANAGER
Name : Nor Syafika Binti Mohamad
I/d : 910618-10-5318
Address : 650 Jln Pusara, Bt. 23 Sg. Nibung, 45400
Sekinchan
Phone number : 013-2793088
Date of birth : 18 Jun 1991 Age : 18
Status : Single
Academic qualification : SPM
Courses attended : I-BEC and National Talk
Skills : -
Experienced : -
Present occupation : Student
Previous business : -
E-mail : [email protected]
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LOCATION OF THE BUSINESS
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BUSINESS LOCATION
Our business location will be located at Foyer,
FKP.The physical location of the project where located
at nearby parking lot for student and staff. Otheractivities that currently be held at there were book
exhibition, blood donation activities and continuously
being used by student for surf internet because free
wireless is provided there. Actually this location
structure were perfect for selling activities with the
open space and it also got basic amenities and utilities
such as fan, chair and extension easy for us to use the
electricity.
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ADMINISTRATIVE PLAN
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VISION
The development of company may be improved from time
to time by selling various types of food products that fulfill
current market demand.
OBJECTIVE
Our objectives in running this business are to:
Keep business activities run fluently after the planningdiscussed
Earn the maximum profits
Get the return from investing our money as beginning
capital
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ORGANIZATION CHART
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MANPOWER PLANNING
POSITION NUMBERS OF STAFF
GENERAL MANAGER 1
ADMINISTRATIVE MANAGER 2
SALES MANAGER 1
ACCOUNT MANAGER 1
OPERATIONS MANAGER 1
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SCHEDULE OF TASK AND
RESPONSIBILITIESPOSITION RESPONSIBILITIES
General Manager to plan, implement and control the overallmanagement of the business
Administrative Manager to cooperate with all manager from varydepartment
Operation Manager to determine what is the appropriate goods to sellin current market demand
Sales Manager to manage the food products distribution tocustomers
Account Manager to record all the cash flows
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SCHEDULE OF
REMUNERATIONPOSITION DAILY SALARY
GENERAL MANAGER 10
ADMINISTRATIVE MANAGER 8
OPERATION MANAGER 8
SALES MANAGER 8
ACCOUNT MANAGER 8
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OFFICE EQUIPMENT
We do not use any office equipment
because the operation only in 2 days.
ADMINISTRATIVE BUDGET
DETAILS DAILY EXPENSES(RM)
SALARIES 42
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MARKETING PLAN
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PRODUCT DESCRIPTION
T&T Partnership is offering variety seafood to ourcustomer. They are boiled and called as you tau fu, toast
and fried seafood. For our yoo tau fu, it specialty is our
sauce. Our sauces make yoo tau fu more delicious than
other yoo tau fu
Besides that we also sold toasts. For the toast we will put
margarine and kaya jam. It will attract our customer to
buy it for the breakfast. Margarine and kaya jam are
favorite among people and they will easy to eat that. Lastly, we also sales fried seafood to attract customer.
Sometimes they will not eat rice and they want eat simple
thing and we believe it will increase our profit.
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TARGET MARKET
Market Share data from Canalys report "Worldwide smart mobile device market, Canalys Q2 2007"
We have identified our target market that we are
willing to sell with .Indeed people in Islamic
University Science of Malaysia is our target
customer hence we are selling our product there.Staff and student in USIM is our target market and
the potential their purchasing is higher as we
already have done our survey about it. But we
expect that student is our important customer
because it is nature for a student has more desire
to this kind of food rather than staff in USIM
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MARKET SIZE
T&T Partnership Snd. Bhd involve in selling food at foyer
FKP in USIM. The business identify its target market is
student and staff in the USIM.
Our market size is;
Students : 5000 X 50% X RM5.00 = RM12500
Staffs : 1200 X 40% X RM5.00 = RM 2400
TOTAL : RM 14900
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COMPETITION
Our competitors that available in market are:
Medan Selera
Caf : Faculty of Economy and Management
Faculty ofSyariah and Law
Faculty of Quran and Sunnah
Faculty of Leadership and Management
Pusat Kemudahan Pelajar.
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MARKET SHARE
Market share (you tau fu and toasts only) before entry of T&T
PARTNERSHIP
Medan Selera 30% RM 4470
Caf : FEM 12% RM 1788
Faculty ofSyariah and Law 12% RM 1788Faculty of Quran and Sunnah 12% RM 1788
Faculty of Leadership and Manage12% RM 1788
Pusat Kemudahan Pelajar. 22% RM 3278
TOTAL RM 14900
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ADJUSTED MARKET SHARE
Adjusted market share (you tau fu and toast ) after entry of T&T PARTNERSHIP
Medan Selera 30% RM 4470
Caf : Faculty of Economy and Management 10% RM 1490
Faculty ofSyariah and Law 10% RM 1490
Faculty of Quran and Sunnah 10% RM 1490
Faculty of Leadership and Management 10% RM 1490
Pusat Kemudahan Pelajar. 22% RM 3278
T&T Partnership 8% RM 1192
TOTAL RM 14900
Estimated market share for you tau fu and toast for T&T PARTNERSHIP is 8% or RM596
per day (298unit X RM2)
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SALES FORECAST
DAY SALES COLLECTION
1ST RM596
2ND RM596
SALES FORECAST FOR T&T PARTNERSHIP
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MARKETING STRATEGIES
1.PRODUCT STRATEGIES
BRAND
YONG TAU FU KUNG FU BOOM TOASTED
OUR BRAND NAME IS YONG TAU FU KUNG FU BECAUSE ITSGAVES ENERGY TO WHO EAT THIS MEAL.IT ALSO EASY TO
PREPARE AND EAT.
QUALITY
OUR PRODUCT WAS PRODUCING FROM THE SELECTED
CERTAIN INGREDIENT WHICH HAS HIGH QUALITY.
IT ALSO BEEN PRODUCE BY THE EXPERT IN FOOD INDUSTRY.
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DESIGN
OUR YONG TAU FU IS MAKE IT BY HAND MADE.
IT WAS DRESS BY THE JUICY AND DELICIOUS SECRET HOME MADE
SOUCE.
OUR PRODUCT IS DESIGN FOR A EASY EATEN.
PACKAGING
FANCY PACK.OTHER THAN THAT, OUR PRODUCT ALSO DESIGN TO
MAKE IT EASY TO CARRY OR OTHER WORD COMPACT.
EASE OF USE
OUR COMPANY ALSO PROVIDES THE FANCY STICK IN THE PACKAGING
TO MAKE CUSTOMER EASY TO EAT.
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PRODUCT DIFFERENTIATION
THE PRODUCT WAS DESIGN WITH THE DELICIOUS
LOOK.
LIABELLING
THE PACKAGING ALSO PROVIDE THE INFORMATION
ABOUT THE MANUFACTURER, THE CONTAIN OFTHE PRODUCT AND USAGE INSTRUCTION.
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2.PRICE STRATEGIES
WE USED THE COMPETITION BASED PRICING AS OUR PRICING
STRATEGIES.
WE HAD DETERMINED THE PRICE OF OUR PRODUCT IS RM2.00
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3. DISTRIBUTION STRATEGIES
THE DISTRIBUTION CHANNEL THAT WE USE IS THE FORM OF
DIRECT TO CUSTOMER
MANUFACTURER CONSUMERS
THIS TYPE OF THIS CHANNEL IS ALSO CALLED DIRECT
MARKETING CHANNEL OR CHANNEL ONE.
IT HAS NO INTERMEDIARY LEVEL AND CONSISTS OF A BUSINESS
SELLING DIRECTLY YO CONSUMERS.
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4. PROMOTION STRATEGIES
WE ADVERTISE OUR PRODUCT USING THE OUTDOOR
ADVERTISEMENT.
WE USE THE BANNER, PAMPLET AND FLYERS.
SALES PROMOTION
WE ALSO PROVIDE FREE SKYJUICE
OTHER THAN WE ALSO PROVIDE THE TESTER FOR
OUR CUSTOMER.
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MARKETING BUDGETING
ITEMS FIXED
EXPENSE
DAY EXPENSE OTHER
EXPENSE
BANNER
MARKETING
PERSONAL(SALARY)
PROMOTION
RM 4.00
RM84.00
RM10.00
TOTAL RM98.00
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OPERATION PLAN
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PROCESS FLOW CHART
.
Yong Tau Fu :
Yong Tau Fu Material Choosen
Immerse in boiling water for 3-5 mins
Dried the materials
Cut into pieces
Wrap with plastic or polistrine
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Toast Bread :
Toasted the bread
Layer it with margarine
Double layer with kaya
Pack it in plastic
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MATERIAL REQUIREMENTSITEMS QUANTITY
REQUIRED
PRICE PER
UNIT
TOTAL
PURCHASE(RM)
SUPPLIER
Yong tau fu :
Fucuk Panjang 4 packs RM 4.50/pack RM 18.00
Fish Ball 4 packs
RM 4.50/pack
RM 18.00
Fried Fish Finger 3 packs
RM 4.50/pack
RM 13.50
White Fish Ball 3 packs
RM 4.50/pack
RM 13.50
Pari Putih 3 packs
RM 4.50/pack
RM 13.50
Tauhu Leper bersalut ikan 4 packs
RM 4.50/pack
RM 18.00
Prawn Ball 3 packsRM 4.50/pack
RM 13.50
Wantan 3 packs
RM 4.50/pack
RM 13.50
Seafood Tofu 3 packs
RM 4.50/pack
RM 13.50
Bebola Sotong Sayur 3 packs
RM 4.50/pack
RM 13.50
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Kue tiew 3packs RM2.00/pack RM13.50
Red Crab 4 packs RM 4.50/ pack RM 18.00
Sayur Kangkung 1.5 kg RM 0.80/100 gram RM 12.00
Sauce :
Kacang tumbuk 2 packs RM 2.00/pack RM 4.00
Bijan goreng 2 packs RM 2.00/pack RM 4.00
Minyak Bijan 1 bottle RM 3.00/bottle RM 3.00
Bawang kecil 100 gram RM 3.50/kg RM 0.50
Tepung kentang 1 packs RM 2.00/pack RM 2.00
Pati kuah pedas 4 packs RM 3.50/pack RM 14.00
Pati kuah manis 6 packs RM 3.50/pack RM 21.00
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Bread Toast :
Bread 6 packs RM 2.60/pack RM 15.60
GIANT Supermarket
Kaya Jam 3 tins RM 2.40/bottle RM 7.20
Margarine 1 pack RM 4.00/pack RM 4.00
TOTAL RM 267.30
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MANPOWER REQUIREMENTS
Position Nu. Job Status Salary per day (RM) Total (RM)
General Manager 1 Fulltime 10 10
Administrative Manager 2 Fulltime 8 8
Operation Manager 1 Fulltime 8 8
Sales Manager 1 Fulltime 8 8
Account Manager 1 Fulltime 8 8
TOTAL 42
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MACHINES AND EQUIPMENT
Item Nu. Required Supplier Price (RM)
Electronic toaster 1
OwnEquipme
nt
0
Pot 1 0
Gas Stove 1 0
Scissor 2 0
Small Basket 16 0
Basin 2 0
Ladle 2 0
Corong 2 0
Penyepit 4 0
Mini Gas 8
Giant
32
Rubber Band 1 pack 2
TOTAL42
OPERATIONS LAYAOUT
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OPERATIONS LAYAOUT
PLANSELLING PARTS
CASHIER
PARTS
OTHERS
THINGS
PARTS
BOILER
PARTS
TOASTED
BREAD PART
SERVICES PART
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LOCATION
Our business location will be located at
Foyer, FKP. Our operation will be held in the
same place. We will do marketing,
administrative and sale our product at FoyerFKP.
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OPERATIONS OVERHEAD
ITEM TOTAL COST
GAS FACILITIES RM32.00
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FINANCIAL PLAN
12 3 PROFORMA CASHFLOW STATEMENT
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12.3 PROFORMA CASHFLOW STATEMENT
DAYPER- OPERATION DAY 1 DAY 2
CASH IN FLOW
Capital RM 600
sales/services RM 596 RM 569
TOTAL CASH INFLOW RM 600 RM 569 RM 569
CASH EXPENSES/ OUTFLOW
Operation Expenditure
Transportation RM 35.00
Direct Material RM 133.65 Rm 133.65
Marketing Expenditure
Advertising RM 4.00
Administrative Expenditure
Salaries RM 42.00 RM 42.00
Capital Expenditure
Gas RM 16.00 RM 16.00
Deposit RM 45.00
Total cash outflow RM 84.00 RM 191.65 RM 191.65
beginning Cash Balance RM 50.00
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CONCLUSION
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From the beginning until the end of this business plan flow, we all canconclude that our business plan have presented the ten flows briefly.
Secondly, we also can see that this plan can be divided into five domain
segment which is administrative, marketing, operating, and financial
segment.
In addition, we also can plan and make budget how to operate our
business smoothly based on this plan. Other than that we also can
determine the cost & price by go trough it.
Lastly, this plan shows that we might have a bright future in this field
and we hope our company become more successful and for sure gain
more profit.
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PICTURES
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EXCLUSIVE
APRECIATION
TO :
PN HASLINDA
HARON
GROUP 1
GROUP 2
GROUP 3
GROUP 4
MAIN SPONSOR:
HIKMAH FOOD
SPECIALITIES SDN
BHD
TAMHIDI
ACCOUNTING AND
MUAMALAT