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    BUSINESS PLAN

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    TITLE OF THE BUSINESS PLAN: FOOD INDUSTRY

    NAME OF THE BUSINESS & ADDRESS:T&T PARTNERSHIP,

    NO 4,JALAN CENDERAWASIHTAMAN INDUSTRI SELANGOR,

    58200,SHAH ALAM

    SELANGOR DARUL EHSAN.

    WRITER NAME: NOR SYAFIKA BT MOHAMAD

    DATE OF SUBMISSION: 10th FEBRUARY 2010

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    INTRODUCTION

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    introduction

    Name of the company : T&T Partnership

    Nature of business : Food

    Industry profile : Food Industry.

    Location : Foyer FKP, USIM

    Date of establish : 30 December

    2009

    Factor selecting the business : Have potentials togo furthers in this industry

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    PURPOSE

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    PURPOSE

    This business plan was

    prepared to make sure

    that the business running

    smoothly according to the

    plan.

    Other than that, this

    business plan was

    prepared because this

    business have potential toprogress in the future.

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    COMPANY BACKGROUND

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    COMPANY BACKGROUND

    Name : T&T Partnership

    Address : Foyer FKP, USIM

    E-mail : T&T.com.my

    Tel. No : 09-4431700 Format Of business : Partnership

    Type of business : Foods Selling

    Date of establish : 30 December 2009

    Name of bank : Bank Islam. Account Number : 00 008 08 0880808

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    PARTNERS BACKGROUND

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    GENERAL MANAGER

    Name : Mohamad Subini Bin Abd. Samat

    I/d : 910725-06-5681

    Address : No, 41 Block 2 (F) KRTG 10, Pahang Darul

    Makmur.

    Phone number : 014- 5098646

    Date of birth : 25 July 1991 Age : 18

    Status : Single

    Academic qualification : SPM

    Courses attended : I-BEC

    Skills : Selling and Promoting

    Experienced : Trainer teacher

    Present occupation : Student

    Previous business : Food restaurant

    E-mail : [email protected]

    mailto:[email protected]:[email protected]
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    ACCOUNT MANAGER

    Name : Muhammad Rafiuddin Bin Ruslan.

    I/d : 911118-08-5749

    Address : Lot 4948 Laluan Sentang 18 RPT Sentang,

    Batu Gajah.

    Phone number : 013-5012602

    Date of birth : 18 Nov 1991 Age : 18

    Status : Single

    Academic qualification : SPM

    Courses attended : I-BEC

    Skills : Financial

    Experienced : Trainer in bank

    Present occupation : Student

    Previous business : -

    E-mail

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    OPERATION MANAGER

    Name : Asma Bt. Othman Jalaluddin

    I/d : 911003-85-5010

    Address : No 4 Kuarters M, Al-Qurtubi, Taman Sri

    Segambut, K.L.

    Phone number : 013-3069262 Date of birth : 03 Oktober1991

    Age : 18

    Status : Single

    Academic qualification : SPM

    Courses attended : Accounting and I-BEC

    Skills : Marketing

    Experienced : Selling in at primary school

    Present occupation : Student

    Previous business : food business

    E-mail : queenvio [email protected]

    mailto:[email protected]:[email protected]
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    SALES MANAGER

    Name : Nur Athirah Bt. Mohd Noor

    I/d : 910802-10-6070

    Address : Lot PT 1100 Kg. Bantang, 35800 Slim Rivers

    Phone number : 013-6391103

    Date of birth : 2 August 1991

    Age : 18 Status : Single

    Academic qualification : SPM

    Courses attended : I-BEC and INSKEN

    Skills : Finance and selling

    Experienced : Finance manager for entrepreneur club at secondary school

    Present occupation : Student

    Previous business : Pioneer Sdn. Bhd.

    E-mail :[email protected]

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    ADMINISTRATIVE MANAGER

    Name : Nurliyana Bt. Abd. Nasir.

    I/d : 910206-10-5856

    Address : No-15, Lorong 12, Parit 1 Sg. Sireh, 45500 Tg. Karang

    Phone number : 013-6780332

    Date of birth : 6 February 1991

    Age : 18 Status : Single

    Academic qualification : SPM

    Courses attended : I-BEC

    Skills : -

    Experienced : Working at stall on entrepreneurship day

    Present occupation : Student

    Previous business : -

    E-mail : [email protected]

    http://c/Documents%20and%20Settings/SuBaInIsAmAt/My%20Documents/Celcom3G_Birthday_VideoCall_ENG.mpeg
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    ADMINISTRATIVE MANAGER

    Name : Nor Syafika Binti Mohamad

    I/d : 910618-10-5318

    Address : 650 Jln Pusara, Bt. 23 Sg. Nibung, 45400

    Sekinchan

    Phone number : 013-2793088

    Date of birth : 18 Jun 1991 Age : 18

    Status : Single

    Academic qualification : SPM

    Courses attended : I-BEC and National Talk

    Skills : -

    Experienced : -

    Present occupation : Student

    Previous business : -

    E-mail : [email protected]

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    LOCATION OF THE BUSINESS

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    BUSINESS LOCATION

    Our business location will be located at Foyer,

    FKP.The physical location of the project where located

    at nearby parking lot for student and staff. Otheractivities that currently be held at there were book

    exhibition, blood donation activities and continuously

    being used by student for surf internet because free

    wireless is provided there. Actually this location

    structure were perfect for selling activities with the

    open space and it also got basic amenities and utilities

    such as fan, chair and extension easy for us to use the

    electricity.

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    ADMINISTRATIVE PLAN

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    VISION

    The development of company may be improved from time

    to time by selling various types of food products that fulfill

    current market demand.

    OBJECTIVE

    Our objectives in running this business are to:

    Keep business activities run fluently after the planningdiscussed

    Earn the maximum profits

    Get the return from investing our money as beginning

    capital

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    ORGANIZATION CHART

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    MANPOWER PLANNING

    POSITION NUMBERS OF STAFF

    GENERAL MANAGER 1

    ADMINISTRATIVE MANAGER 2

    SALES MANAGER 1

    ACCOUNT MANAGER 1

    OPERATIONS MANAGER 1

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    SCHEDULE OF TASK AND

    RESPONSIBILITIESPOSITION RESPONSIBILITIES

    General Manager to plan, implement and control the overallmanagement of the business

    Administrative Manager to cooperate with all manager from varydepartment

    Operation Manager to determine what is the appropriate goods to sellin current market demand

    Sales Manager to manage the food products distribution tocustomers

    Account Manager to record all the cash flows

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    SCHEDULE OF

    REMUNERATIONPOSITION DAILY SALARY

    GENERAL MANAGER 10

    ADMINISTRATIVE MANAGER 8

    OPERATION MANAGER 8

    SALES MANAGER 8

    ACCOUNT MANAGER 8

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    OFFICE EQUIPMENT

    We do not use any office equipment

    because the operation only in 2 days.

    ADMINISTRATIVE BUDGET

    DETAILS DAILY EXPENSES(RM)

    SALARIES 42

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    MARKETING PLAN

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    PRODUCT DESCRIPTION

    T&T Partnership is offering variety seafood to ourcustomer. They are boiled and called as you tau fu, toast

    and fried seafood. For our yoo tau fu, it specialty is our

    sauce. Our sauces make yoo tau fu more delicious than

    other yoo tau fu

    Besides that we also sold toasts. For the toast we will put

    margarine and kaya jam. It will attract our customer to

    buy it for the breakfast. Margarine and kaya jam are

    favorite among people and they will easy to eat that. Lastly, we also sales fried seafood to attract customer.

    Sometimes they will not eat rice and they want eat simple

    thing and we believe it will increase our profit.

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    TARGET MARKET

    Market Share data from Canalys report "Worldwide smart mobile device market, Canalys Q2 2007"

    We have identified our target market that we are

    willing to sell with .Indeed people in Islamic

    University Science of Malaysia is our target

    customer hence we are selling our product there.Staff and student in USIM is our target market and

    the potential their purchasing is higher as we

    already have done our survey about it. But we

    expect that student is our important customer

    because it is nature for a student has more desire

    to this kind of food rather than staff in USIM

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    MARKET SIZE

    T&T Partnership Snd. Bhd involve in selling food at foyer

    FKP in USIM. The business identify its target market is

    student and staff in the USIM.

    Our market size is;

    Students : 5000 X 50% X RM5.00 = RM12500

    Staffs : 1200 X 40% X RM5.00 = RM 2400

    TOTAL : RM 14900

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    COMPETITION

    Our competitors that available in market are:

    Medan Selera

    Caf : Faculty of Economy and Management

    Faculty ofSyariah and Law

    Faculty of Quran and Sunnah

    Faculty of Leadership and Management

    Pusat Kemudahan Pelajar.

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    MARKET SHARE

    Market share (you tau fu and toasts only) before entry of T&T

    PARTNERSHIP

    Medan Selera 30% RM 4470

    Caf : FEM 12% RM 1788

    Faculty ofSyariah and Law 12% RM 1788Faculty of Quran and Sunnah 12% RM 1788

    Faculty of Leadership and Manage12% RM 1788

    Pusat Kemudahan Pelajar. 22% RM 3278

    TOTAL RM 14900

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    ADJUSTED MARKET SHARE

    Adjusted market share (you tau fu and toast ) after entry of T&T PARTNERSHIP

    Medan Selera 30% RM 4470

    Caf : Faculty of Economy and Management 10% RM 1490

    Faculty ofSyariah and Law 10% RM 1490

    Faculty of Quran and Sunnah 10% RM 1490

    Faculty of Leadership and Management 10% RM 1490

    Pusat Kemudahan Pelajar. 22% RM 3278

    T&T Partnership 8% RM 1192

    TOTAL RM 14900

    Estimated market share for you tau fu and toast for T&T PARTNERSHIP is 8% or RM596

    per day (298unit X RM2)

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    SALES FORECAST

    DAY SALES COLLECTION

    1ST RM596

    2ND RM596

    SALES FORECAST FOR T&T PARTNERSHIP

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    MARKETING STRATEGIES

    1.PRODUCT STRATEGIES

    BRAND

    YONG TAU FU KUNG FU BOOM TOASTED

    OUR BRAND NAME IS YONG TAU FU KUNG FU BECAUSE ITSGAVES ENERGY TO WHO EAT THIS MEAL.IT ALSO EASY TO

    PREPARE AND EAT.

    QUALITY

    OUR PRODUCT WAS PRODUCING FROM THE SELECTED

    CERTAIN INGREDIENT WHICH HAS HIGH QUALITY.

    IT ALSO BEEN PRODUCE BY THE EXPERT IN FOOD INDUSTRY.

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    DESIGN

    OUR YONG TAU FU IS MAKE IT BY HAND MADE.

    IT WAS DRESS BY THE JUICY AND DELICIOUS SECRET HOME MADE

    SOUCE.

    OUR PRODUCT IS DESIGN FOR A EASY EATEN.

    PACKAGING

    FANCY PACK.OTHER THAN THAT, OUR PRODUCT ALSO DESIGN TO

    MAKE IT EASY TO CARRY OR OTHER WORD COMPACT.

    EASE OF USE

    OUR COMPANY ALSO PROVIDES THE FANCY STICK IN THE PACKAGING

    TO MAKE CUSTOMER EASY TO EAT.

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    PRODUCT DIFFERENTIATION

    THE PRODUCT WAS DESIGN WITH THE DELICIOUS

    LOOK.

    LIABELLING

    THE PACKAGING ALSO PROVIDE THE INFORMATION

    ABOUT THE MANUFACTURER, THE CONTAIN OFTHE PRODUCT AND USAGE INSTRUCTION.

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    2.PRICE STRATEGIES

    WE USED THE COMPETITION BASED PRICING AS OUR PRICING

    STRATEGIES.

    WE HAD DETERMINED THE PRICE OF OUR PRODUCT IS RM2.00

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    3. DISTRIBUTION STRATEGIES

    THE DISTRIBUTION CHANNEL THAT WE USE IS THE FORM OF

    DIRECT TO CUSTOMER

    MANUFACTURER CONSUMERS

    THIS TYPE OF THIS CHANNEL IS ALSO CALLED DIRECT

    MARKETING CHANNEL OR CHANNEL ONE.

    IT HAS NO INTERMEDIARY LEVEL AND CONSISTS OF A BUSINESS

    SELLING DIRECTLY YO CONSUMERS.

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    4. PROMOTION STRATEGIES

    WE ADVERTISE OUR PRODUCT USING THE OUTDOOR

    ADVERTISEMENT.

    WE USE THE BANNER, PAMPLET AND FLYERS.

    SALES PROMOTION

    WE ALSO PROVIDE FREE SKYJUICE

    OTHER THAN WE ALSO PROVIDE THE TESTER FOR

    OUR CUSTOMER.

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    MARKETING BUDGETING

    ITEMS FIXED

    EXPENSE

    DAY EXPENSE OTHER

    EXPENSE

    BANNER

    MARKETING

    PERSONAL(SALARY)

    PROMOTION

    RM 4.00

    RM84.00

    RM10.00

    TOTAL RM98.00

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    OPERATION PLAN

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    PROCESS FLOW CHART

    .

    Yong Tau Fu :

    Yong Tau Fu Material Choosen

    Immerse in boiling water for 3-5 mins

    Dried the materials

    Cut into pieces

    Wrap with plastic or polistrine

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    Toast Bread :

    Toasted the bread

    Layer it with margarine

    Double layer with kaya

    Pack it in plastic

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    MATERIAL REQUIREMENTSITEMS QUANTITY

    REQUIRED

    PRICE PER

    UNIT

    TOTAL

    PURCHASE(RM)

    SUPPLIER

    Yong tau fu :

    Fucuk Panjang 4 packs RM 4.50/pack RM 18.00

    Fish Ball 4 packs

    RM 4.50/pack

    RM 18.00

    Fried Fish Finger 3 packs

    RM 4.50/pack

    RM 13.50

    White Fish Ball 3 packs

    RM 4.50/pack

    RM 13.50

    Pari Putih 3 packs

    RM 4.50/pack

    RM 13.50

    Tauhu Leper bersalut ikan 4 packs

    RM 4.50/pack

    RM 18.00

    Prawn Ball 3 packsRM 4.50/pack

    RM 13.50

    Wantan 3 packs

    RM 4.50/pack

    RM 13.50

    Seafood Tofu 3 packs

    RM 4.50/pack

    RM 13.50

    Bebola Sotong Sayur 3 packs

    RM 4.50/pack

    RM 13.50

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    Kue tiew 3packs RM2.00/pack RM13.50

    Red Crab 4 packs RM 4.50/ pack RM 18.00

    Sayur Kangkung 1.5 kg RM 0.80/100 gram RM 12.00

    Sauce :

    Kacang tumbuk 2 packs RM 2.00/pack RM 4.00

    Bijan goreng 2 packs RM 2.00/pack RM 4.00

    Minyak Bijan 1 bottle RM 3.00/bottle RM 3.00

    Bawang kecil 100 gram RM 3.50/kg RM 0.50

    Tepung kentang 1 packs RM 2.00/pack RM 2.00

    Pati kuah pedas 4 packs RM 3.50/pack RM 14.00

    Pati kuah manis 6 packs RM 3.50/pack RM 21.00

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    Bread Toast :

    Bread 6 packs RM 2.60/pack RM 15.60

    GIANT Supermarket

    Kaya Jam 3 tins RM 2.40/bottle RM 7.20

    Margarine 1 pack RM 4.00/pack RM 4.00

    TOTAL RM 267.30

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    MANPOWER REQUIREMENTS

    Position Nu. Job Status Salary per day (RM) Total (RM)

    General Manager 1 Fulltime 10 10

    Administrative Manager 2 Fulltime 8 8

    Operation Manager 1 Fulltime 8 8

    Sales Manager 1 Fulltime 8 8

    Account Manager 1 Fulltime 8 8

    TOTAL 42

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    MACHINES AND EQUIPMENT

    Item Nu. Required Supplier Price (RM)

    Electronic toaster 1

    OwnEquipme

    nt

    0

    Pot 1 0

    Gas Stove 1 0

    Scissor 2 0

    Small Basket 16 0

    Basin 2 0

    Ladle 2 0

    Corong 2 0

    Penyepit 4 0

    Mini Gas 8

    Giant

    32

    Rubber Band 1 pack 2

    TOTAL42

    OPERATIONS LAYAOUT

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    OPERATIONS LAYAOUT

    PLANSELLING PARTS

    CASHIER

    PARTS

    OTHERS

    THINGS

    PARTS

    BOILER

    PARTS

    TOASTED

    BREAD PART

    SERVICES PART

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    LOCATION

    Our business location will be located at

    Foyer, FKP. Our operation will be held in the

    same place. We will do marketing,

    administrative and sale our product at FoyerFKP.

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    OPERATIONS OVERHEAD

    ITEM TOTAL COST

    GAS FACILITIES RM32.00

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    FINANCIAL PLAN

    12 3 PROFORMA CASHFLOW STATEMENT

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    12.3 PROFORMA CASHFLOW STATEMENT

    DAYPER- OPERATION DAY 1 DAY 2

    CASH IN FLOW

    Capital RM 600

    sales/services RM 596 RM 569

    TOTAL CASH INFLOW RM 600 RM 569 RM 569

    CASH EXPENSES/ OUTFLOW

    Operation Expenditure

    Transportation RM 35.00

    Direct Material RM 133.65 Rm 133.65

    Marketing Expenditure

    Advertising RM 4.00

    Administrative Expenditure

    Salaries RM 42.00 RM 42.00

    Capital Expenditure

    Gas RM 16.00 RM 16.00

    Deposit RM 45.00

    Total cash outflow RM 84.00 RM 191.65 RM 191.65

    beginning Cash Balance RM 50.00

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    CONCLUSION

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    From the beginning until the end of this business plan flow, we all canconclude that our business plan have presented the ten flows briefly.

    Secondly, we also can see that this plan can be divided into five domain

    segment which is administrative, marketing, operating, and financial

    segment.

    In addition, we also can plan and make budget how to operate our

    business smoothly based on this plan. Other than that we also can

    determine the cost & price by go trough it.

    Lastly, this plan shows that we might have a bright future in this field

    and we hope our company become more successful and for sure gain

    more profit.

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    PICTURES

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    EXCLUSIVE

    APRECIATION

    TO :

    PN HASLINDA

    HARON

    GROUP 1

    GROUP 2

    GROUP 3

    GROUP 4

    MAIN SPONSOR:

    HIKMAH FOOD

    SPECIALITIES SDN

    BHD

    TAMHIDI

    ACCOUNTING AND

    MUAMALAT