an introduction indigo 102
DESCRIPTION
Martin has been involved in digital media for over 12 years, during which time he gained a wealth of experience in the fixed line and mobile Internet, voice, and messaging. As Head of Mobile at Yell, one of the world’s leading directory publishers, he was responsible for developing mobile and media channel strategies and service propositions. In January 2008, Martin established Indigo 102, an independent consultancy, to drive interest in mobile Internet services and identify the business models and approaches that deliver positive results. Today, Indigo 102 works with leading directory publishers, media owners, and online service providers, helping them take their brands - and value propositions - to mobile.TRANSCRIPT
An Introduction
Martin WilsonManaging Director and Founder
What do we do
The business is based on supporting directory providers, media owners and online service providers in taking their brands to a mobile audience.
At Indigo 102 we specialise in:
1. Business and commercial strategy
2. Product and service definition
3. Marketing development
4. Partnership development
Where can we support
• Business and commercial strategy development– significant experience of mobile, directory publishing and media
environments • Product plan development and roadmap prioritisation
– proven track record of delivering and establishing services
• Marketing development and user acquisition plans– in-depth knowledge of marketing environment and effective tactics
• Key partnership and 3rd party relationship development– established relations with leading device manufacturers, operators and
service providers
Martin Wilson
Position
• Managing Director and Founder
Background
• Over 12 years digital media experience
• Experience in fixed line and mobile Internet, voice and messaging arenas
• Held position of Head of Mobile at Yell for 6 years
• Proven track record of delivering online and mobile services
• Established world leading mobile presence for Yell
• Established network of senior contacts in the online and mobile environments
