1. An Introduction to Twitter ingroupinc.com | webswagger.com

2. InGroup builds brands and key market relationships with effective strategy and customized support services for marketing programs, outreach communications, and public relations for nonprofit, government and enterprise clients. The specialty division, WebSwagger.com, delivers entirely Web and digital solutions for small and medium-sized businesses. ingroupinc.com | webswagger.com 3. Presenter Presenter: Gary Brolsma is a digital associate at InGroup, Inc. | WebSwagger.com ingroupinc.com | webswagger.com 4. A platform wherein users share their thoughts, news, information and jokes in 140 characters of text or less. Messages are commonly referred to as tweets. What Is Twitter? ingroupinc.com | webswagger.com 5. Create tweets that spark interest Find the right people to follow Promote without spamming The importance of #hashtags Twitter Best Practice ingroupinc.com | webswagger.com 6. Messages are limited to 140 characters Whats A Tweet? ingroupinc.com | webswagger.com 7. Hashtags Pictures Links Videos Tips Retweets Quotes Shout-outs Inspire Interaction ingroupinc.com | webswagger.com 8. The #Hashtag ingroupinc.com | webswagger.com 9. Composing The Right Tweet ingroupinc.com | webswagger.com Clear, concise Proper amount of #hashtags Link for more information Not good but not bad Too many #hashtags No link, reader will lose interest 10. Expands message beyond 140 characters. Drives followers from your Twitter account to your website or blog Use of URL shorteners to fit within 140 character limit Links ingroupinc.com | webswagger.com From This: http://socialmediatoday.com/andy-newbom/2376266/news-dead-or-has-it-merely- morphed-socially-distributed- form?utm_source=hootsuite&utm_medium=twitter&utm_campaign=hootsuite_tweets To This: http://ow.ly/waQG1 11. Importance Of Retweeting! ingroupinc.com | webswagger.com Drives traffic to your page Extends your online reach Builds credibility Strengthens your network Federal Railroad Administration TweetRetweet Icon 12. Importance Of Retweeting! ingroupinc.com | webswagger.com Directly from your Twitter page Copy and paste of tweet into new tweet box Federal Railroad Administration Tweet Retweet Icon 13. Importance Of Retweeting! ingroupinc.com | webswagger.com Ask to be retweeted Keep tweets between 110 120 characters Tweet interesting, great messages RT = retweet Interesting message = 194 retweets 14. Twitter 101: Dos & Donts ingroupinc.com | webswagger.com Do Tweet about yourself 30% of the time Share & retweet other content 70% of the time Tweet helpful tips Great content from others Tweet often Dont Talk about yourself too much Spam Dont be a bore 15. Follow friends / bloggers / companies and organizations that you are interested in For small business owners & entrepreneurs follow your competitors and their followers Follow movers and shakers; industry news accounts Who To Follow? ingroupinc.com | webswagger.com 16. InGroup provides strategy and support for marketing programs, outreach communications and public relations and digital solutions through its specialty division, Webswagger.com (888) 772-6400 Digital Solutions . Entirely Web ingroupinc.com | webswagger.com