an introduction to wellness tv
DESCRIPTION
A brief introduction to a wonderful opportunity for your lower to mid LSM targeted brand.TRANSCRIPT
A viewership of 5 million adults, 1 million children can be yours!
QUALITYACCOUNTABILITY
VERSATILITY
THE WELLNESS TELEVISION PLATFORM OFFERS ADVERTISERS AND CONTENT
MARKETERS
WELLNESS TELEVISION IS A MEDIA PLATFORM PLACED WITHIN DEPARTMENT OF HEALTH CLINICS IN GAUTENG, SOUTH AFRICA
*OVER 5 MILLION ADULTS & 1 MILLION CHILDREN ARE REACHED A YEAR THROUGH THE SCREENS WHICH CAN UPLOAD AND BROADCAST EXISTING TV & RADIO CONTENT. THE AVERAGE WAITING PERIOD/VIEWING TIME IS APPROXIMATELY 3 HOURS PER PATIENT. *VIEWERSHIP STATISTICS ARE BASED ON ACTUAL ID NUMBERS OF PEOPLE TREATED.
QUALITY
LCD SCREENS PROVIDE QUALITY CONTENT & ADVERTISING TO AN
ENGAGED AUDIENCE IN THE WAITING ROOMS.
QUALITY
QUALITY
UNINTERRUPTED AUDIENCE
ENVIRONMENT
QUALITY
WELLNESStelevisionPOWERED BY ISILUMKO MEDIA
OVER 50 SITES ARE FITTED WITH SECURE 42” LCD SCREENS WITH SEPARATE REAR MOUNTED SPEAKERS & BUILT-IN PLAYBACK UNITS.
ADVERT BREAKS ARE INCLUDED UP TO 4 TIMES PER HOUR.
DAILY BROADCASTS (MON-FRI) COMMENCE AT 07H00 AND CONTINUE UNTIL 17H30
QUALITY
HIGH ENGAGEMENT
RATES
NO OTHER MEDIA MEANS
QUALITY
LSM 3 -7
0%
13%
25%
38%
50%
LSM 4 LSM 5 LSM 6 LSM 7
PERCENTAGE OF TOTAL AUDIENCE
WELLNESS TELEVISION DEMOGRAPHICS
49%
51%
QUALITY
&STATISTICS REPORTING
ACCOUNTABILITY
VIEWERSHIP STATISTICS ARE BASED ON ACTUAL ID NUMBERS OF PEOPLE TREATED.
TECHNICAL STATISTICS ARE GENERATED BY THE WELLNESS TELEVISION NATIONAL OPERATIONS CENTRE WHICH MONITORS ALL SCREENS 24/7
MONTHLY ADVERTISING
REPORTS
ACCOUNTABILITY
Wellness TV is an Isilumko Staffing (Pty) Ltd Media Platform
5 0 0 0 0 T A R G E T E D V I E W E R S P E R M O N T H
CLIENT
BRAND
SCREENSHOT
ASPEN
LENNONBalsem KopviaBehoedBorsEntressHarlemensis
S E P T E M B E R O V E R V I E W
The Average Uptime over this period has been 98,8%The Total Screen Days is 1037
Y O U R S T A T I S T I C S
YOUR PACKAGE
FLIGHTINGS SCHEDULED/ ADDED VALUE
ACTUAL PLAY OUTS(FACTORING DOWNTIME OF 1,2%)
YOUR ADDED VALUE FOR THE MONTH
15 x 20 Second Spots Daily @ R30 000 (15 555 adverts per month)
25 x 20 Second Spots Daily (25 925 per month)
25 613 per month
64,6% or R19 380
Wellness TV is an Isilumko Staffing (Pty) Ltd Media Platform
5 0 0 0 0 0 T A R G E T E D V I E W E R S P E R M O N T H
CLIENT
BRAND
SCREENSHOT
Vodacom
Free4Sho
S E P T E M B E R O V E R V I E W
The Average Uptime over this period has been 98.5%The Total Screen Days is 1055
Y O U R S T A T I S T I C S
YOUR PACKAGE
FLIGHTINGS SCHEDULED/ ADDED VALUE
ACTUAL PLAY OUTS(FACTORING DOWNTIME OF 1,5%)
YOUR ADDED VALUE FOR THE MONTH
7 x 60 Second Spots Daily (7385 adverts PER MONTH)
20 x 30 Second Spots Daily 21100
20784 x 30 second adverts per month
38,5%
SEP 2013
MEDIA REPORT
MONTHLY ADVERTISING
REPORTS
ACCOUNTABILITY
UNPROMPTED CALL RATES
(WHICH ADVERTS HAVE YOU SEEN?) DO YOU WATCH WELLNESS TELEVISION WHILE YOU WAIT?
19%
81%
ACCURATE AD RECALLNO RECALL/INVALID
8%
92%
YES NO
ACCOUNTABILITY
17%
21%
19%
19%
6%
16%
0-5 YRS 5-15 YRS 16-24 YRS25-34 YRS 35-49 YRS 50 YRS+
ACCOUNTABILITY
DEMOGRPAHICS WELLNESS TELEVISION
LSM 3 TO 7
0%
20%
40%
60%
80%
100%
WELLNESS TV HAS HELPED MEWELLNESS TV HAS MADE MY WAIT MORE PLEASANTI WOULD LIKE SOME FURTHER READING MATERIAL OF THE PRODUCTS ADVERTISEDI THINK PEOPLE BENEFIT FROM THE EDUCATION ON THE SCREENSIT IS LOUD ENOUGHI CAN CLEARLY SEE THE SCREEN
100 RESPONDENTS WERE INTERVIEWED IN 5 CLINICS
ACCOUNTABILITY
VERSATILITY&CONTENT ADVERTISING
VERSATILITY
COMMERCIALS
60, 30 OR 15 SECOND SPOTS PLACED WITHIN ADVERT BREAKS. ANY EXISTING TV OR RADIO
MATERIAL CAN BE USED. NO LANGUAGE LIMITATIONS OTHER THAN STD ASA
REGULATIONS.
ADVERTISER FUNDED PROGRAMMING
CREATE YOUR OWN ‘BRANDED’ CONTENT AND REACH YOUR AUDIENCE IN A MORE AUTHENTIC WAY. CONTENT CREATED
CAN BE DONE SO IN CONNECTION WITH YOUR EXISTING CONTENT STRATEGY FOR AMPLIFICATION.
COMPETITIONS INTERACTIVE SMS COMPETITIONS HAVE AN AMAZING RESULT ON THIS PLATFORM AND OFFER THE PERFECT DIRECT ENGAGEMENT AND DATA GATHERING OPPORTUNITY FOR
THIS MARKET SEGMENT.
OFFERS CONTENT PRODUCTION &
DESIGN SERVICES
EMAIL [email protected]
WWW.WELLNESSTV.CO.ZAVISIT US
A viewership of 5 million adults, 1 million children can be yours!