September Career Information Sessions

ExperienceEducation, Arts & Social Sciences

Tuesday 8 September 2009Magill campus

Tours commence at 3 pmInformation sessions commence at 5 pm

Visit the campus where youll study.Register your attendance:

www.unisa.edu.au/eas

Public Relations

Program Structure

3 year degree Only PR degree in South Australia PRIA (Public Relations Institute of Australia) accredited program Local National International opportunities Internships and placements for all studentsRoyce Scholarships: overseas travel and research $5000 - $10,000

Entry Requirements

Satac Code: 444251

TER for 2009: 65.05

Alternative pathways:

TAFE STAT special entry International Baccalaureate Diploma University Foundation Studies program

Where might you workA public relations consultancy managing many different clients

A government organisation managing heritage housing or campaigns to save water

A football, soccer or sporting club

A private organisation managing sun products, housing and new estates

A non profit organisation increasing awareness about kids in need, cancer care or animal welfare

Public relations is DIVERSE

Program Structure

Structure of MBPB

Professional Majors (7 courses)Public Relations Theory & PracticePublic Relations WritingStrategic Creative Public RelationsPublic Relations Issues & Crisis ManagementCorporate & International Public RelationsCommunication Management & LeadershipInternship or Placement

Professional Concentrations (3 courses)Professional Public Relations TextsMarketing Principles: Trading & ExchangeBuyer & Consumer Behaviour

Program StructureStructure of MBPBPublic Relations Elective choice (1 course)Journalism EthicsCreative Industries & EthicsAccounting, Decisions & AccountabilityBusiness Information SystemsStatistical Analysis in Businessorstudent choice with PD approval Sub-Major (6 courses) suggestions:Health ScienceMultimediaPsychologyMarketingFoundation Courses (4 courses)Focussing on the media from Australian International perspectivesIndigenous Course (1 course)Free choice elective (1 course)

Program StructureEnrolment Options

Offered Full time or Part time

Internal mode lectures, tutorials, seminars, workshop; some online content

Contact hours vary according to individual program structure.

A normal full time study load could include four lectures per week and eight tutorials plus time to research topics and work in a time.

Public Relations

PR: What practitioners say?

Public relations helps a practitioner understand how society and communities workWhat makes people tick? What are their priorities?How you can package messages that people will listen to and act on?

PR : A word from the Public Relations President Tracy Jones

As national president of the Public Relations Institute of Australia (PRIA), Tracy Jones believes public relations professionals have the capacity to contribute to the development of business, government, and the community. Our role involves so much more than just writing media releases these days, said the Darwin-based public relations consultancy principal.

When we do our job well, we can change the way people think, feel, and act.

PR in contemporary society

Tracy Jones believes public relations professionals have the capacity to contribute to the development of business, government, and the community. I wanted to look past tomorrows headline, she says.

Her advice to new public relations graduates is to work with people they admire and learn, learn, learn.

The best people in our profession understand the difference between promotion and real public relations. The term public relations implies that a relationship is formedand that only happens in an environment of honesty and trust. That says a lot about how we should go about our work.

From the PR world

Sheryl Fewster, senior public sector practitioner says that you need:

an enquiring mindproject management skillsthe ability to multitaskbuild rapport and have empathythe ability to distil ideas down to one sentence and communicate clearlyconfidenceknowing when to stop talking and listenknowing when to ask for helphaving good networks for finding information and to get things donenot to be terrified by a blank sheet of paper, and being able to get ideas down in writing quickly.

Contact detailsProgram Director:

Dr Joy Chia08 8302 4322joy.chia@unisa.edu.au

Program Support Officer:

Rosie Paradiso08 8302 4561rosie.paradiso@unisa.edu.auorugcil@unisa.edu.au

September Career Information Sessions

ExperienceEducation, Arts & Social Sciences

Tuesday 8 September 2009Magill campus

Tours commence at 3 pmInformation sessions commence at 5 pm

Visit the campus where youll study.Register your attendance:

www.unisa.edu.au/eas

**Communication World Police and Fire GamesUniSA Journalism and Film & Television students worked with industry professionals to produce daily broadcast coverage of this week-long, international event held in Adelaide in 2007. Students also covered the 2008 World Volleyball Championships in Glenelg, and are set to travel to Liverpool for the 2008 World Firefighters Games. Publicationsincluding Ormulum, Piping Shrike, Warbler more details in a later slide (after the program information)

Industry placements and internships

*Communication World Police and Fire GamesUniSA Journalism and Film & Television students worked with industry professionals to produce daily broadcast coverage of this week-long, international event held in Adelaide in 2007. Students also covered the 2008 World Volleyball Championships in Glenelg, and are set to travel to Liverpool for the 2008 World Firefighters Games. Publicationsincluding Ormulum, Piping Shrike, Warbler

Industry placements and internships

**Communication World Police and Fire GamesUniSA Journalism and Film & Television students worked with industry professionals to produce daily broadcast coverage of this week-long, international event held in Adelaide in 2007. Students also covered the 2008 World Volleyball Championships in Glenelg, and are set to travel to Liverpool for the 2008 World Firefighters Games. Publicationsincluding Ormulum, Piping Shrike, Warbler more details in a later slide (after the program information)

Industry placements and internships

*Communication World Police and Fire GamesUniSA Journalism and Film & Television students worked with industry professionals to produce daily broadcast coverage of this week-long, international event held in Adelaide in 2007. Students also covered the 2008 World Volleyball Championships in Glenelg, and are set to travel to Liverpool for the 2008 World Firefighters Games. Publicationsincluding Ormulum, Piping Shrike, Warbler more details in a later slide (after the program information)

Industry placements and internships

*Communication World Police and Fire GamesUniSA Journalism and Film & Television students worked with industry professionals to produce daily broadcast coverage of this week-long, international event held in Adelaide in 2007. Students also covered the 2008 World Volleyball Championships in Glenelg, and are set to travel to Liverpool for the 2008 World Firefighters Games. Publicationsincluding Ormulum, Piping Shrike, Warbler more details in a later slide (after the program information)

Industry placements and internships

**Communication World Police and Fire GamesUniSA Journalism and Film & Television students worked with industry professionals to produce daily broadcast coverage of this week-long, international event held in Adelaide in 2007. Students also covered the 2008 World Volleyball Championships in Glenelg, and are set to travel to Liverpool for the 2008 World Firefighters Games. Publicationsincluding Ormulum, Piping Shrike, Warbler more details in a later slide (after the program information)

Industry placements and internships